{"id":27368,"date":"2021-08-23T17:00:00","date_gmt":"2021-08-23T14:00:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=27368"},"modified":"2026-03-27T23:05:55","modified_gmt":"2026-03-27T20:05:55","slug":"95-of-saudi-arabia-customers-are-digital-converts-to-e-commerce","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/95-of-saudi-arabia-customers-are-digital-converts-to-e-commerce\/","title":{"rendered":"95% of Saudi Arabia Customers Are Digital Converts to E-Commerce"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>90% of Saudi Arabia Customers Will Choose an Alternative Site Due to Poor Online Experiences<\/em><\/li><li>89<em>% of Saudi Arabia Customers Have Less Patience with Slow or Poorly Functioning Websites<\/em><\/li><li><em>55% of Saudi Brands Rank Mobile Apps or Websites as Priorities for Improving Experiences<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RIYADH, Kingdom of Saudi Arabia, 23 August 2021 \u2013<\/strong>\u00a0<a href=\"https:\/\/www.sitecore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore<\/a>\u00ae the global leader in digital experience management software, announced today that 95% of customers in Saudi Arabia have become digital converts since the pandemic and want to keep buying everything online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research, conducted by YouGov MENA, surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council, the Levant, and Egypt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boosted by the stay-at-home economy of COVID-19, the Middle East\u2019s e-commerce market reached USD 12.1 billion in 2020, representing 53.8% year-over-year growth, according to a recent report by MarketLine. Electronics and retail accounted for USD 5.2 billion or 42.5% of the total market.\u00a0<a href=\"\/\/3D306BD2-E508-434B-9F3C-14F1B96FA5D2#_ftn1\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>[1]<\/sup><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As e-commerce continues to grow, customers are placing greater emphasis on the customer experience. Since the pandemic, 90% of Saudi Arabia\u2019s IT decision-makers said their customers will navigate away from a site and choose an alternative if they can\u2019t find what they need in just a few clicks. Furthermore, 89% of Saudi Arabia respondents agreed that their customers have less patience with slow or poorly functioning websites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Mohammed-Alkhotani.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"951\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Mohammed-Alkhotani-951x1024.webp\" alt=\"Mohammed Alkhotani\" class=\"wp-image-27369\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Mohammed-Alkhotani-951x1024.webp 951w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Mohammed-Alkhotani-279x300.webp 279w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Mohammed-Alkhotani-768x827.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Mohammed-Alkhotani-1080x1163.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Mohammed-Alkhotani.webp 1200w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith 95 percent of Saudi Arabia customers being digital converts to e-commerce, the country is seeing a rapid transition from bricks and mortar stores to hybrid and e-commerce models,\u201d said Mohammed Alkhotani, Area Vice President \u2013 Middle East and Africa, Sitecore. \u201cMillennials and Generation Z customers have quickly shifted their significant spending power online. Pressure will continue to mount on retailers until they can deliver an experience that delights.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands in Saudi Arabia are taking a variety of actions to improve the shopping experience. The majority, 55%, ranked an online app or website that works well on mobile devices as among their top three choices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also scoring highly in the top three choices were brands remembering customers\u2019 shopping history and preferences (37%), the ability to order by voice command, smartwatch, or smart speaker (37%), giving preferential treatment in the form of exclusive offers and invitations (32%), and knowing the name during login or customer service (37%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBrand loyalty has evaporated and there is no margin for error from browsing through to delivery,\u201d added Mohammed Alkhotani. \u201cBrands in Saudi Arabia are already ahead of the curve in prioritizing mobile apps and websites to personalize online experiences.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/\/3D306BD2-E508-434B-9F3C-14F1B96FA5D2#_ftnref1\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>[1]<\/sup><\/a>\u00a0\u201c<a href=\"https:\/\/www.marketresearch.com\/MarketLine-v3883\/Online-Retail-Middle-East-Summary-14591738\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online Retail in Middle East &#8211; Market Summary, Competitive Analysis and Forecast to 2025<\/a>.\u201d MarketLine. February 2021.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>90% of Saudi Arabia Customers Will Choose an Alternative Site Due to Poor Online Experiences 89% of Saudi Arabia Customers Have Less Patience with Slow or Poorly Functioning Websites 55% of Saudi Brands Rank Mobile Apps or Websites as Priorities for Improving Experiences RIYADH, Kingdom of Saudi Arabia, 23 August 2021 \u2013\u00a0Sitecore\u00ae the global leader [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":18933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-27368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saudi digital converts - E-commerce shift | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Saudi digital converts are driving e-commerce growth. 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