{"id":27714,"date":"2021-09-08T14:00:00","date_gmt":"2021-09-08T11:00:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=27714"},"modified":"2026-03-27T23:11:39","modified_gmt":"2026-03-27T20:11:39","slug":"hibobi-heads-for-success-with-huawei-ads","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/hibobi-heads-for-success-with-huawei-ads\/","title":{"rendered":"Hibobi heads for success with HUAWEI Ads"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><em>The e-commerce platform generates three million downloads in three months on Huawei devices<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8<sup>th<\/sup>\u00a0September 2021,\u00a0Riyadh:<\/strong>\u00a0As part of its efforts to extend its reach and exposure,\u00a0<a href=\"https:\/\/www.hibobi.com\/?gclid=CjwKCAjwybyJBhBwEiwAvz4G7wgWAPkJwVdJKNUkJM5hsr8IuLvY8dlCxtaOuWmo8UIqK3LTGdOdJRoC2ZgQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Hibobi<\/a>, an e-commerce platform focused on the\u00a0<a href=\"https:\/\/www.globenewswire.com\/news-release\/2021\/06\/23\/2251805\/0\/en\/Global-Baby-Products-Market-to-Reach-15-6-Billion-by-2026.html\" target=\"_blank\" rel=\"noreferrer noopener\">USD7 billion global baby products<\/a>\u00a0industry, partnered with HUAWEI Ads \u2013 a programmatic advertising marketplace. Utilizing a range of promotional features through HUAWEI Ads on HUAWEI AppGallery, including feature cards, top banner cards, and rankings, Hibobi has maximized organic downloads and invested in paid campaigns to boost the number of overall downloads further. Within three months of launch, Hibobi\u2019s app downloads surpassed three million on HUAWEI AppGallery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Established in China in July 2019, Hibobi offers more than 16,000 product lines per year and delivers to more than 35 countries globally. With over one million Hibobi fans globally, the brand has 1.6 million monthly active users for the Middle East app only, with an average click rate of 88% for quality edition and high overall merchandise satisfaction. The market is highly competitive, attracting many companies seeking a share of a market set to grow to\u00a0<a href=\"https:\/\/www.globenewswire.com\/news-release\/2021\/06\/23\/2251805\/0\/en\/Global-Baby-Products-Market-to-Reach-15-6-Billion-by-2026.html\" target=\"_blank\" rel=\"noreferrer noopener\">USD15.6 billion by 2026<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Huawei is one of the leading and fastest-growing smartphone brands in the world. The tech giant&#8217;s devices play an essential role in people\u2019s daily lives, as entertainment devices, personal organizers, fitness trackers, and, increasingly, as a platform for everyday purchases; around\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/280134\/online-smartphone-purchases-in-selected-countries\/\" target=\"_blank\" rel=\"noreferrer noopener\">55% of the world\u2019s online population<\/a>\u00a0bought something online via a mobile device in 2020. It was clear to Hibobi that grabbing the attention of smartphone users was a crucial first step to being successful in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hibobi\u2019s partnership with HUAWEI Ads focuses on three key areas: publishing its e-commerce app on HUAWEI AppGallery, the default app marketplace on Huawei smart devices; using the array of analytics tools to help Hibobi plan effective push campaigns; and advertising to other Huawei device users through HUAWEI Ads, Huawei\u2019s programmatic advertising marketplace.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HUAWEI Ads\u2019 performance analysis tools, including account, tag, push and analysis, enable Hibobi to leverage data to inform its decision-making. In a recent targeted marketing campaign, the platform boosted active users by 25% and sales revenue by 10% on one day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHUAWEI Ads has given us the ability to run app download and sales campaigns that directly reach our target audience of new and expecting mothers who have buying power and are interested in fashion and online shopping,&#8221; said&nbsp;<strong>Stella Chen, Business Development Director, Hibobi<\/strong>. \u201cBy utilising the varied range of services available to us, including HUAWEI AppGallery, we successfully exceeded three million downloads in three months across this region. The sales we have generated through our app on Huawei smart devices are beyond expectation, which demonstrates the strength and vitality of the Huawei smartphone ecosystem.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HUAWEI Ads offers a way for brands like Hibobi to promote themselves through in-app advertising. Its unique selling points include the massive Huawei user base, precise targeting and seamless purchase of ad impressions.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The e-commerce platform generates three million downloads in three months on Huawei devices 8th\u00a0September 2021,\u00a0Riyadh:\u00a0As part of its efforts to extend its reach and exposure,\u00a0Hibobi, an e-commerce platform focused on the\u00a0USD7 billion global baby products\u00a0industry, partnered with HUAWEI Ads \u2013 a programmatic advertising marketplace. Utilizing a range of promotional features through HUAWEI Ads on HUAWEI [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":27715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":442,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[442],"tags":[],"class_list":["post-27714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HUAWEI Ads success - Hibobi | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"HUAWEI Ads success: Hibobi boosts visibility on HUAWEI AppGallery, driving 3M downloads in three months on Huawei devices. 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