{"id":27942,"date":"2021-09-15T10:10:00","date_gmt":"2021-09-15T07:10:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=27942"},"modified":"2026-03-27T23:15:08","modified_gmt":"2026-03-27T20:15:08","slug":"emplifi-releases-social-commerce-cloud-giving-marketing-ecommerce-teams-unparalleled-social-commerce-care-capabilities-in-one-platform","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/emplifi-releases-social-commerce-cloud-giving-marketing-ecommerce-teams-unparalleled-social-commerce-care-capabilities-in-one-platform\/","title":{"rendered":"Emplifi Releases Social Commerce Cloud, Giving Marketing &#038; Ecommerce Teams Unparalleled Social Commerce &#038; Care Capabilities in One Platform"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, United Arab Emirates, September 15, 2021<\/strong>\u00a0\u2013<a href=\"https:\/\/empli.fi\/press\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Emplifi<\/a>, the leading unified customer experience platform, today announced the launch of\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">Emplifi Social Commerce Cloud<\/a>, offering industry-first social commerce capabilities for CMOs, ecommerce leaders and social media teams charged with driving high conversion rates and increased revenue across social platforms. The innovative, first of its kind platform delivers a full suite of solutions to enable the social shopping experience by synchronizing social commerce activities across platforms, providing automated and live assistance during the shopping experience, and giving brands a single, holistic view of their social commerce efforts, along with advanced analytics.\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The latest reports from industry analysts\u00a0<a href=\"https:\/\/www.emarketer.com\/content\/social-commerce-surpasses-30-billion-us\" target=\"_blank\" rel=\"noreferrer noopener\">forecast<\/a>\u00a0retail social commerce sales to grow 35% this year in the US specifically, reaching more than $36 billion in sales by the end of 2021. That number is expected to grow to nearly $79 billion in the next four years. To help brands remain competitive across the social commerce landscape and maximize their ecommerce tactics, Emplifi Social Commerce Cloud contains a full range of social commerce tools, including:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Shop Sync\u2122<\/strong>&nbsp;\u2014 By allowing brands to easily orchestrate, integrate, and synchronize activities across all social shops, Shop Sync\u2122 enables ecommerce teams to provide an omni-shop synchronization across social platforms without relying on heavy IT involvement. The easy API integration with Facebook Shops and Instagram Shops eliminates any long and laborious tech efforts, helping brands rapidly scale online shopping experiences. Shop Sync\u2122 also tracks inventory across all social shops so that ecommerce and product managers gain a full view of product availability and performance across all platforms.&nbsp;&nbsp;<\/li><li><strong>Shop Clerk\u2122<\/strong>&nbsp;\u2014&nbsp;&nbsp;Emplifi\u2019s AI-powered Shop Clerk\u2122 bot delivers a first of its kind personalized shopping experience through sophisticated conversational commerce capabilities, guiding shoppers from discovery to purchase. The intelligent bot can answer product questions, complete transactions, offer in-store pick-up information, recommend additional product add-ons, seamlessly hand over to care agents and deliver quick surveys via Emplifi\u2019s Natural Language Processing and proprietary Intent Engine abilities that go far beyond the standard, limited Bot FAQ offerings.&nbsp;<\/li><li><strong>Shop 360 Analytics\u2122<\/strong>&nbsp;\u2014&nbsp;&nbsp;Based on input from early adopter customers, 360 Shop Dashboard\u2122 was designed to offer the industry\u2019s most comprehensive view of product performance and inventory status across all social media shops. The intuitive UI makes it easy to access valuable insights and advanced social commerce analytics.&nbsp;<\/li><li><strong>Social Care<\/strong>&nbsp;&#8211; Seamlessly integrated alongside other customer support tools like Emplifi Agent and Emplifi Bot, Emplfi\u2019s Social Care is the consumer engagement tool that brings together marketing and operations to help service customers, while measuring the success of their entire customer journey.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSocial commerce is the next frontier for cutting-edge B2C brands that wish to connect, convert and monetize today\u2019s shoppers. Social media shops are rapidly becoming the new shopping malls,\u201d said Emplifi CEO Mark Zablan. \u201cWe\u2019re excited to release Emplifi Social Commerce to the market to enable our customers to revolutionize the shopping experience, win unprecedented conversion rates and drive revenue gains.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSocial Commerce is quickly becoming a significant revenue stream for brands as today\u2019s shoppers increase their reliance on social media as the de facto platform for communication, entertainment \u2013 and now \u2013 shopping,\u201d said Alan Webber, VP, Digital Strategy and Customer Experience at IDC. \u201cThe opportunity of social commerce as a sales channel can no longer be ignored.&#8221;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emplifi Social Commerce Cloud is the first major platform announcement from Emplifi since the\u00a0<a href=\"https:\/\/emplifi.io\/press\/emplifi-enters-customer-experience-market\" target=\"_blank\" rel=\"noreferrer noopener\">company\u2019s rebranding earlier this year<\/a>. With the goal of unifying marketing, commerce, and customer care through AI-powered CX solutions, Emplifi was born from the combined technology of the customer experience platform Astute Inc. and the social media marketing platform Socialbakers. For more information, visit Emplifi\u2019s social commerce\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">product page<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms Dubai, United Arab Emirates, September 15, 2021\u00a0\u2013\u00a0Emplifi, the leading unified customer experience platform, today announced the launch of\u00a0Emplifi Social Commerce Cloud, offering industry-first social commerce capabilities for CMOs, ecommerce leaders and social media teams [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":27943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-27942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emplifi Social Commerce - Launches Cloud | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Emplifi Social Commerce brings industry-first social commerce and care capabilities, helping brands boost conversions and revenue across social platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/emplifi-releases-social-commerce-cloud-giving-marketing-ecommerce-teams-unparalleled-social-commerce-care-capabilities-in-one-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emplifi Social Commerce - Launches Cloud | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Emplifi Social Commerce brings industry-first social commerce and care capabilities, helping brands boost conversions and revenue across social platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/emplifi-releases-social-commerce-cloud-giving-marketing-ecommerce-teams-unparalleled-social-commerce-care-capabilities-in-one-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-15T07:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T20:15:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/09\/Emplifi_Social_Commerce.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Shima Zamil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shima Zamil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/emplifi-releases-social-commerce-cloud-giving-marketing-ecommerce-teams-unparalleled-social-commerce-care-capabilities-in-one-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/emplifi-releases-social-commerce-cloud-giving-marketing-ecommerce-teams-unparalleled-social-commerce-care-capabilities-in-one-platform\\\/\"},\"author\":{\"name\":\"Shima Zamil\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/5a970bceb91eeffe523906451aeb35c9\"},\"headline\":\"Emplifi Releases Social Commerce Cloud, Giving Marketing &#038; 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