{"id":28200,"date":"2021-09-27T09:23:52","date_gmt":"2021-09-27T06:23:52","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=28200"},"modified":"2026-03-27T23:19:59","modified_gmt":"2026-03-27T20:19:59","slug":"tiktok-and-whatsapp-what-were-kids-in-saudi-arabia-interested-in-online-this-summer","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/tiktok-and-whatsapp-what-were-kids-in-saudi-arabia-interested-in-online-this-summer\/","title":{"rendered":"TikTok and WhatsApp \u2013 what were kids in Saudi Arabia interested in online this summer?"},"content":{"rendered":"\n

A new Kaspersky Safe Kids <\/strong>research<\/strong><\/a> has revealed the online content that children were most interested in during summer 2021. During this time, TikTok managed to overtake WhatsApp in the list of apps where kids in Saudi Arabia spent the most time. Instagram\u2019s popularity among children continued to decline while Eurovision became popular, and Brawl Stars surpassed Roblox in popularity, globally. <\/strong><\/p>\n\n\n\n

Summer is the best time for relaxation and entertainment as there are no schools, lessons, and homework. During this period, children have more time to consume various content, watch more bloggers, play online games and chat with friends. Kaspersky analyzed anonymized data, such as search queries and the most popular Android applications as well as website categories, all voluntarily provided by Kaspersky Safe Kids users, to explore how the interests and needs of children have changed over the summer of 2021.<\/p>\n\n\n\n

Children in Saudi Arabia who use Android devices spent the most time on YouTube (37.4%%)[1]<\/sup><\/a>.This summer, TikTok (7%) was able to overtake WhatsApp (3.6%) to come in second place.\u00a0The main activities kids were interested in are videos and YouTube, and in particular queries related to video games (16%), such as on\u00a0Let\u2019s Play walkthroughs<\/a>. Among the most popular \u2018Let\u2019s Players\u2019 globally were the English-speaking\u00a0SSundee<\/a>\u00a0and\u00a0MrBeast Gaming<\/a>. Minecraft (25.9%) was the most popular game during the summer, while Brawl Start (4.9%) surpassed Roblox (4.6%).<\/p>\n\n\n\n

Another trend among kids was music. Almost a fifth of all internet searches on YouTube globally (18.4%) were devoted to artists and clips. The most popular track of this summer was Astronaut In The Ocean<\/em> by Masked Wolf, while Ariana Grande and Lil Nas X became the most famous performers.<\/p>\n\n\n\n

Interestingly, the Eurovision Song Contest also turned out to be popular among children and adolescents. This year’s winners, the Italian band M\u00e5neskin, have become one of the most popular teen bands around the world. On YouTube, kids most frequently searched for their songs Beggin’, I WANNA BE YOUR SLAVE and Eurovision winning song ZITTI E BUONI.<\/p>\n\n\n\n

Among other internet trends, it is important to note the explosive popularity of new toys Simple Dimple and Pop It. They were covered by\u00a0music tracks<\/a>\u00a0that\u00a0went viral<\/a>\u00a0on TikTok, and a lot of\u00a0reviews<\/a>\u00a0on toys appeared on YouTube.<\/p>\n\n\n\n

\u201cThe research shows that children do not change their preferences that frequently and continue to watch the same type of content, but the main characters change. For example, Italian rockers M\u00e5neskin replace BTS, and the game Friday Night Funkin’ overtakes Among Us. The numbers also show that music is of greater interest to modern children than sports. Even such global events as Euro 2020 and the Tokyo Olympics could not capture their attention,\u201d comments Anna Larkina, web content analysis expert at Kaspersky.<\/p>\n\n\n\n

To ensure children have a positive online experience, Kaspersky recommends that parents: <\/p>\n\n\n\n