{"id":28243,"date":"2021-09-28T11:33:57","date_gmt":"2021-09-28T08:33:57","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=28243"},"modified":"2026-03-27T23:21:01","modified_gmt":"2026-03-27T20:21:01","slug":"alshaya-group-and-tiktok-in-world-first-brand-camp","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/","title":{"rendered":"Alshaya Group and TikTok in world-first ‘brand camp’"},"content":{"rendered":"\n
\"RetailToks<\/a><\/figure>\n\n\n\n

28 September 2022, Riyadh:<\/em><\/strong> Alshaya Group, one of the world\u2019s leading international franchise operators and TikTok, the leading destination for short-form videos, have joined forces to conduct a uniquely and exclusive virtual ‘brand camp’ for Alshaya\u2019s marketing community.<\/p>\n\n\n\n

The camp was designed to help Alshaya marketers explore new ways to effectively engage with its customers. TikTok, with its authentic and community driven approach, challenges traditional marketing thinking and offers new ways for companies to connect and develop meaningful customer relationships.  Alshaya, has become TikTok\u2019s regional partner, helping it to develop practical training content for TikTok\u2019s dedicated online learning platform, ‘The Hive’, while supporting Alshaya\u2019s goal of continuously developing the brand building and digital marketing capabilities of its marketing community<\/p>\n\n\n\n

The Hive focuses on how companies can benefit from using TikTok\u2019s creativity and authenticity to challenge traditional, closed perceptions of marketing. The objective of the brand camp collaboration was to show how a meaningful two-way dialogue can be developed with customers who are part of the TikTok community. <\/p>\n\n\n\n

\"Pic<\/a><\/figure>\n\n\n\n

The Alshaya Group\/TikTok virtual brand camp, took place last week and used a combination of pre-recorded video sessions on The Hive, Teams and Zoom Intro sessions, and on-line workshops.  The camp brought together brands and marketing representatives from across all of Alshaya Group\u2019s customer facing divisions, with tailored sessions covering Alshaya Group\u2019s unique range of Apparel, hospitality, and wellness brands.   Over 300 members of Alshaya\u2019s marketing community and divisional business leadership attended the brand camp from across Alshaya\u2019s MENA and European operating markets.  <\/p>\n\n\n\n

Paul Morris, Chief Digital Officer, Alshaya Group said: \u201cOur customer today is digital first and we constantly explore innovative new ways to connect with them. We have already built a strong relationship with TikTok, working with them to deliver some very successful brand campaigns. We were very pleased to expand that know-how to a wider audience through a series of digital events that brought all our teams together in one interactive space.<\/p>\n\n\n\n

\u201cOur partnership with TikTok is mutually beneficial. Our teams have been able to learn a lot about how TikTok can benefit ourselves and our customers, and TikTok has been able to gain fresh, practical insight into how its platform can relate to customers across multiple retail sectors. <\/p>\n\n\n\n

\"Breakout<\/a><\/figure>\n\n\n\n

Aref Yehia, Head of Retail and E-Commerce, TikTok Global Business solutions, METAP said: <\/p>\n\n\n\n

\u201cAt TikTok, we aim to encourage brands to unleash their creativity and engage with their customers in real and authentic ways that they can\u2019t do anywhere else to drive best in class returns. Marketers are essential to our ecosystem and our mission is to help them optimize our community commerce solutions to maximize their campaigns’ potential and drive conversion. We are thrilled to partner with a renowned omnichannel retail group such as Alshaya for our first-ever Brand Camp. The aim of this first-of-its-kind, virtual camp is to rip up the traditional marketing playbook and inspire creative connections with our highly engaged communities, while also gaining fresh insights and first-hand feedback from the experience. We can\u2019t wait to see the brilliant campaigns that the Alshaya brands will be bringing to life on our platform.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

28 September 2022, Riyadh: Alshaya Group, one of the world\u2019s leading international franchise operators and TikTok, the leading destination for short-form videos, have joined forces to conduct a uniquely and exclusive virtual ‘brand camp’ for Alshaya\u2019s marketing community. The camp was designed to help Alshaya marketers explore new ways to effectively engage with its customers. TikTok, […]<\/p>\n","protected":false},"author":17,"featured_media":28246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-28243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nAlshaya Group TikTok - Brand camp | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Alshaya Group TikTok launches a world-first virtual brand camp in Riyadh, helping marketers engage customers with TikTok\u2019s community-driven approach.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alshaya Group TikTok - Brand camp | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Alshaya Group TikTok launches a world-first virtual brand camp in Riyadh, helping marketers engage customers with TikTok\u2019s community-driven approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-28T08:33:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T20:21:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/09\/Breakout-session-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Shima Zamil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shima Zamil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/\"},\"author\":{\"name\":\"Shima Zamil\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/5a970bceb91eeffe523906451aeb35c9\"},\"headline\":\"Alshaya Group and TikTok in world-first ‘brand camp’\",\"datePublished\":\"2021-09-28T08:33:57+00:00\",\"dateModified\":\"2026-03-27T20:21:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/\"},\"wordCount\":546,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Breakout-session-.webp\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/\",\"name\":\"Alshaya Group TikTok - Brand camp | Saudi Shopper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Breakout-session-.webp\",\"datePublished\":\"2021-09-28T08:33:57+00:00\",\"dateModified\":\"2026-03-27T20:21:01+00:00\",\"description\":\"Alshaya Group TikTok launches a world-first virtual brand camp in Riyadh, helping marketers engage customers with TikTok\u2019s community-driven approach.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Breakout-session-.webp\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Breakout-session-.webp\",\"width\":1200,\"height\":750,\"caption\":\"Breakout session\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/alshaya-group-and-tiktok-in-world-first-brand-camp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alshaya Group and TikTok in world-first ‘brand camp’\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\",\"name\":\"Saudishopper\",\"description\":\"Saudi ICT Shopper News\",\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\",\"name\":\"Saudi ICT News\",\"alternateName\":\"Saudi ICT Shopper News\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SSTrans.png\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SSTrans.png\",\"width\":423,\"height\":165,\"caption\":\"Saudi ICT News\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SaudiShopper\",\"https:\\\/\\\/x.com\\\/ssict\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/5a970bceb91eeffe523906451aeb35c9\",\"name\":\"Shima Zamil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Shima-Safwan-2020-10-18-96x96.jpg\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Shima-Safwan-2020-10-18-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Shima-Safwan-2020-10-18-96x96.jpg\",\"caption\":\"Shima Zamil\"},\"description\":\"Social media Marketing, Creative copywriter, Arabic- English translator, and Community management\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/author\\\/shima\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alshaya Group TikTok - Brand camp | Saudi Shopper","description":"Alshaya Group TikTok launches a world-first virtual brand camp in Riyadh, helping marketers engage customers with TikTok\u2019s community-driven approach.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Alshaya Group TikTok - Brand camp | Saudi Shopper","og_description":"Alshaya Group TikTok launches a world-first virtual brand camp in Riyadh, helping marketers engage customers with TikTok\u2019s community-driven approach.","og_url":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/","og_site_name":"Saudishopper","article_publisher":"https:\/\/www.facebook.com\/SaudiShopper","article_published_time":"2021-09-28T08:33:57+00:00","article_modified_time":"2026-03-27T20:21:01+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/09\/Breakout-session-.webp","type":"image\/webp"}],"author":"Shima Zamil","twitter_card":"summary_large_image","twitter_creator":"@ssict","twitter_site":"@ssict","twitter_misc":{"Written by":"Shima Zamil","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/#article","isPartOf":{"@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/"},"author":{"name":"Shima Zamil","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/person\/5a970bceb91eeffe523906451aeb35c9"},"headline":"Alshaya Group and TikTok in world-first ‘brand camp’","datePublished":"2021-09-28T08:33:57+00:00","dateModified":"2026-03-27T20:21:01+00:00","mainEntityOfPage":{"@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/"},"wordCount":546,"commentCount":0,"publisher":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/#primaryimage"},"thumbnailUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/09\/Breakout-session-.webp","articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/","url":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/","name":"Alshaya Group TikTok - Brand camp | Saudi Shopper","isPartOf":{"@id":"https:\/\/saudishopper.com.sa\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/#primaryimage"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/#primaryimage"},"thumbnailUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/09\/Breakout-session-.webp","datePublished":"2021-09-28T08:33:57+00:00","dateModified":"2026-03-27T20:21:01+00:00","description":"Alshaya Group TikTok launches a world-first virtual brand camp in Riyadh, helping marketers engage customers with TikTok\u2019s community-driven approach.","breadcrumb":{"@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/#primaryimage","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/09\/Breakout-session-.webp","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/09\/Breakout-session-.webp","width":1200,"height":750,"caption":"Breakout session"},{"@type":"BreadcrumbList","@id":"https:\/\/saudishopper.com.sa\/en\/alshaya-group-and-tiktok-in-world-first-brand-camp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/saudishopper.com.sa\/en\/"},{"@type":"ListItem","position":2,"name":"Alshaya Group and TikTok in world-first ‘brand camp’"}]},{"@type":"WebSite","@id":"https:\/\/saudishopper.com.sa\/en\/#website","url":"https:\/\/saudishopper.com.sa\/en\/","name":"Saudishopper","description":"Saudi ICT Shopper News","publisher":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/saudishopper.com.sa\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/saudishopper.com.sa\/en\/#organization","name":"Saudi ICT News","alternateName":"Saudi ICT Shopper News","url":"https:\/\/saudishopper.com.sa\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/logo\/image\/","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/08\/SSTrans.png","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/08\/SSTrans.png","width":423,"height":165,"caption":"Saudi ICT News"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaudiShopper","https:\/\/x.com\/ssict"]},{"@type":"Person","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/person\/5a970bceb91eeffe523906451aeb35c9","name":"Shima Zamil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Shima-Safwan-2020-10-18-96x96.jpg","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Shima-Safwan-2020-10-18-96x96.jpg","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Shima-Safwan-2020-10-18-96x96.jpg","caption":"Shima Zamil"},"description":"Social media Marketing, Creative copywriter, Arabic- English translator, and Community management","url":"https:\/\/saudishopper.com.sa\/en\/author\/shima\/"}]}},"_links":{"self":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/28243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/comments?post=28243"}],"version-history":[{"count":1,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/28243\/revisions"}],"predecessor-version":[{"id":68806,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/28243\/revisions\/68806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/media\/28246"}],"wp:attachment":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/media?parent=28243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/categories?post=28243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/tags?post=28243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}