{"id":28284,"date":"2021-09-28T19:25:08","date_gmt":"2021-09-28T16:25:08","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=28284"},"modified":"2026-03-27T23:21:42","modified_gmt":"2026-03-27T20:21:42","slug":"loreal-unveils-its-vision-for-the-future-of-beauty-at-expo-2020-dubai","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/loreal-unveils-its-vision-for-the-future-of-beauty-at-expo-2020-dubai\/","title":{"rendered":"L\u2019OR\u00c9AL UNVEILS ITS VISION FOR THE FUTURE OF BEAUTY AT EXPO 2020 DUBAI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Clichy, 29 September 2021 &#8211;\u00a0<\/strong>As the official Beauty Partner, L\u2019Or\u00e9al joins the Expo 2020 Dubai, to share its vision of the future of beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>The event\u2019s theme of \u2018Connecting Minds, Creating the Future\u2019 is entirely consistent with our own sense of purpose to \u2018create the beauty that moves the world\u2019, an inclusive and responsible beauty that has a positive impact on people and the planet\u201d,&nbsp;<\/em>commented<strong>Nicolas Hieronimus CEO of L\u2019Or\u00e9al.<\/strong><em>&nbsp;\u201cSince 1928, nations and companies have gathered to explore how to solve the problems of tomorrow. This year more than ever after months of isolation, we celebrate coming together again for the World Expo in Dubai, to work together on a better future.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among its primary activities L\u2019Or\u00e9al will present:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>L\u2019Or\u00e9al Paris:<\/strong><em>&nbsp;<\/em><em>La Maison&nbsp;L\u2019Or\u00e9al&nbsp;Paris&nbsp;Beauty Concept Store<\/em><strong>&nbsp;<\/strong>in the Opportunity District at Expo 2020 will highlight the brand\u2019s 50-year mission to empower women, embodied by the famous&nbsp;<em>Because You\u2019re Worth It&nbsp;<\/em>tagline. Visitors will be invited to discover the latest innovations and relax in a Parisian&nbsp;<em>art de vivre&nbsp;<\/em>inspired caf\u00e9 inside the store.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The brand will hold its largest&nbsp;<em>Stand-Up<\/em>&nbsp;training to help prevent street harassment, in partnership with the NGO Hollaback!. This global campaign, which aims to reach 1 million people by 2022, will enable just over two thousand women and men to attend training sessions hosted in Expo 2020\u2019s Dubai Millennium Amphitheatre throughout the six months of the event. To celebrate this ambition, on 28 September, Burj Khalifa, the tallest building in the world, will be&nbsp;sending a message from Dubai to the world about women empowerment.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On 1 October<sup>,<\/sup><strong>&nbsp;Garnier&nbsp;<\/strong>will launch a global educational campaign dedicated to sustainable consumption in collaboration with a world-renowned sustainability player. By offering expert knowledge and real-world advice, Garnier aims to inspire 250 million people to adapt a greener lifestyle. This commitment is the latest in a series of ambitious 2025 targets set by the brand to reduce the environmental impact of the brand\u2019s entire value chain.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>In a&nbsp;<strong>Kiehl\u2019s<\/strong>&nbsp;boutique located in Expo\u2019s Jubilee Park district, visitors will discover the brand\u2019s newest sustainable innovations, including the unveiling of its&nbsp;<em>Refillery<\/em>&nbsp;where for the first time ever, Kiehl\u2019s customers can replenish their own aluminum bottle. Thanks to Kiehl\u2019s consumers around the world, the brand has recycled over 11.2 million products globally since 2009, to support the brand\u2019s pursuit of sustainable consumption. Visitors will also have the opportunity to experience private consultations using the latest&nbsp;<em>Derma-Reader<\/em>&nbsp;skin technology, discover unique barber services, and access a limited-edition&nbsp;<em>Kiehl\u2019s Loves Expo 2020 Dubai<\/em>&nbsp;collection as well as pre-launches available exclusively at the Expo store.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>L\u2019Or\u00e9al Professional Products Division<\/strong>&nbsp;will present&nbsp;<em>The Hairstylists for the Future Salon<\/em>, a circular salon focused on sustainable transformation from sourcing to production, addressing topics such as packaging, saving water and waste management. In order to contribute to the world\u2019s water scarcity issue, visitors will be able to experience a water saving shower technology developed by the Swiss company Gjosa, which allows for water savings of up to 65%.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, L\u2019Or\u00e9al is a partner of the&nbsp;<a href=\"https:\/\/www.wges.ae\/about-wges\/\">World Green Economy Summit<\/a>, hosted at Expo 2020 in the lead-up to COP26, with a focus on international collaboration in fighting global challenges, enhancing sustainable development and investing in the green economy. The group will participate in Expo\u2019s&nbsp;<a href=\"https:\/\/www.expo2020dubai.com\/en\/understanding-expo\/programme-for-people-and-planet\">Programme for People and Planet<\/a>, a series of events and roundtables ranging from mitigating climate change and biodiversity loss to making human habitats more sustainable, or bridging the digital divide and ensuring equal access to education and healthcare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Or\u00e9al will also be present in the&nbsp;<strong>France Pavilion<\/strong>, with \u201c<strong>Notre-Dame de Paris, the Experience<\/strong>\u201d, a virtual augmented reality immersion&nbsp;in the history of the cathedral and its ongoing reconstruction, from 1 October to 1 November, 2021. This innovative exhibition has been produced by the French start-up Histovery&nbsp;in collaboration with the Public Institution responsible for the conservation and restoration of Notre-Dame de Paris. It precedes&nbsp;\u201cNotre-Dame de Paris, the Augmented Exhibition\u201d, which will take place in Paris in spring 2022 and will tour Europe, the Americas and Asia, while the reconstruction continues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover,&nbsp;L\u2019Or\u00e9al will sponsor one of the France Pavilion\u2019s themes: \u201c<strong>Women: achieving gender equality<\/strong>\u201d between 4 and 17 March 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clichy, 29 September 2021 &#8211;\u00a0As the official Beauty Partner, L\u2019Or\u00e9al joins the Expo 2020 Dubai, to share its vision of the future of beauty. \u201cThe event\u2019s theme of \u2018Connecting Minds, Creating the Future\u2019 is entirely consistent with our own sense of purpose to \u2018create the beauty that moves the world\u2019, an inclusive and responsible beauty [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":28285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-28284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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