{"id":28848,"date":"2021-10-19T09:54:24","date_gmt":"2021-10-19T06:54:24","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=28848"},"modified":"2026-03-27T23:30:36","modified_gmt":"2026-03-27T20:30:36","slug":"gcc-agency-w7worldwide-creates-pr-campaign-with-impact-for-leading-cybersecurity-conference-mena-isc-2021","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/gcc-agency-w7worldwide-creates-pr-campaign-with-impact-for-leading-cybersecurity-conference-mena-isc-2021\/","title":{"rendered":"GCC Agency W7Worldwide Creates PR Campaign with Impact for Leading Cybersecurity Conference MENA ISC 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Multi award winning\u00a0independent GCC agency\u00a0<a href=\"https:\/\/www.w7worldwide.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">W7Worldwide<\/a>\u00a0delivered a phenomenally successful communications campaign for MENA ISC 2021.\u00a0 The Middle East and North Africa Information Security Conference represents the biggest Cybersecurity Conference in the MENA region.\u00a0 Hosted by cybersecurity advisory company\u00a0<a href=\"https:\/\/www.virtuport.com\/\">VirtuPort<\/a>\u00a0for the past 9 years, the 2021 event took place in Riyadh as a hybrid virtual event on 25<sup>th\u00a0<\/sup>&#8211; 26<sup>th<\/sup>\u00a0May, featuring the theme \u201cContinuous Monitoring and Mitigation. Understanding the Impact in a 5G Era\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having been chosen as MENA ISC\u2019s communications partner for the fifth year running on the strength of the agency\u2019s strong cybersecurity and technology credentials, W7Worldwide handled the entire event communications and media center for the conference.&nbsp; Building on its previous years\u2019 experience of helping to continuously grow visibility and reach for this important industry event, W7Worldwide\u2019s efforts attracted over 2,000 high caliber international and regional cybersecurity experts from more than 40 countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYet again, W7Worldwide succeeded in growing our audience and strengthening our credibility as the region\u2019s most significant specialist cybersecurity conference.\u201d says Samir Omar, CEO of VirtuPort.&nbsp; \u201cThe difference in working with W7Worldwide as a local agency is their deep understanding of the cybersecurity sector issues specific to our region as a centre point for cyber-attacks and also the global growing cyber security risks organizations must manage.&nbsp; Now into the fifth year of MENA ISC\u2019s communications partnership with W7Worldwide, we benefit by having a sustainable and consistent communications platform in place that we can continually build on.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are delighted to have achieved such tremendous results again for MENA ISC 2021, as this enables us to continue to elevate the event\u2019s industry authority and thought leadership.\u201d says Abdullah Inayat, Co-Founder and Director of W7Worldwide. \u201cCybersecurity is an increasingly important topic in every sector and across the globe.&nbsp; It is a privilege and testament to our high-level industry expertise to be instrumental in making MENA ISC the most influential and biggest industry conference in the region.&nbsp; We look forward to continuing to contribute to the conference\u2019s growth in influence for many years to come.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MENA ISC 2021 covers Saudi Arabia, the UAE, Kuwait, Bahrain, Oman, Egypt and Jordan, targeting 15 pivotal industry sectors, including oil &amp; gas, financial, defence, education, government services, and information technology.&nbsp;&nbsp;W7Wordwide\u2019s Communication and PR campaign faced the additional challenge of taking place during Ramadan, which the team turned into an opportunity to reach online target audiences with 1,950,809,987 website Impressions, creating a buzz in the industry around the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MENA ISC 2021 brought together&nbsp;the best and brightest in the information security field, creating opportunities for conference attendees to learn about Cybersecurity\u2019s most important issues through first-hand interactions with peers, luminaries, and top companies sponsoring the event.&nbsp;W7Worldwide\u2019s ability to create innovative and engaging digital PR campaigns for Covid-19 mandated virtual event formats, coupled with its strong media relationships, delivered impactful national, regional and international specialist key target coverage featuring MENA ISC 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multi award winning\u00a0independent GCC agency\u00a0W7Worldwide\u00a0delivered a phenomenally successful communications campaign for MENA ISC 2021.\u00a0 The Middle East and North Africa Information Security Conference represents the biggest Cybersecurity Conference in the MENA region.\u00a0 Hosted by cybersecurity advisory company\u00a0VirtuPort\u00a0for the past 9 years, the 2021 event took place in Riyadh as a hybrid virtual event on 25th\u00a0&#8211; 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