{"id":29097,"date":"2021-10-25T09:42:00","date_gmt":"2021-10-25T06:42:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=29097"},"modified":"2026-03-27T23:35:09","modified_gmt":"2026-03-27T20:35:09","slug":"social-media-main-enabler-for-growth-among-women-owned-businesses","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/social-media-main-enabler-for-growth-among-women-owned-businesses\/","title":{"rendered":"Social media main enabler for growth among women-owned businesses"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>95% of women SMEs in the region identify social media channels as the top tool to drive their business ventures<\/em><\/li><li><em>Nearly 3 out of 4 women currently rely on word-of-mouth to market their products and services<\/em><\/li><li><em>Findings revealed at the inaugural women business workshop hosted by Mastercard and Female Fusion at Expo 2020 Dubai\u2019s Women\u2019s Pavilion<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>October 25 2021,&nbsp;<\/strong><strong>| Riyadh, KSA<\/strong>&nbsp;\u2013 Mastercard, the Official Payment Technology Partner of Expo 2020 Dubai, and Female Fusion Network unveiled new research at the first in a series of workshops for the region\u2019s female entrepreneurs at the world\u2019s largest cultural gathering.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held at Expo 2020 Dubai\u2019s Women\u2019s Pavilion, in collaboration with Cartier,\u00a0<a href=\"https:\/\/master-world-expo.vercel.app\/listen-watch\/events\/mastercard-and-female-fusion-sme-series-launch?preview=true\" target=\"_blank\" rel=\"noreferrer noopener\">the session<\/a>\u00a0focused on the power of the digital economy in enabling women-owned businesses to go online. In a study conducted among Female Fusion\u2019s network of 20,000+ members across the region, it was revealed that 95% of women SMEs in the region identify social media channels as the top tool for their business ventures. Other channels include their own e-commerce websites (72%) as well as messaging services such as Facebook and Whatsapp (50%).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, three out of four (72%) women-owned businesses said they rely on word of mouth to market their products and services. The workshop identified how SMEs can make the most of their online footprint, and better connect to their consumers in a digital economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speakers included\u00a0<strong>Ngozi Megwa<\/strong>, Senior Vice President, Digital Partnerships MEA, Mastercard,\u00a0<strong>Sarah Beydoun<\/strong>, Founder and Creative Director of social impact fashion business Sarah\u2019s Bag in Lebanon,\u00a0<strong>Ioanna Angelidaki<\/strong>, co-founder of Instashop, and\u00a0<strong>Maureen Hall<\/strong>, Founder, and CEO of CO\u00c9GA Sunwear.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe findings from the study indicate a clear need for further education and empowerment. Mastercard has long pushed for the success and growth of women as we break gender barriers around the world. Digital tools and technologies are the greatest equalizers for businesses and as the shift towards e-commerce becomes increasingly permanent, we are committed to helping women businesses go digital and grow digital as they pursue their entrepreneurial passions,\u201d said\u00a0<strong>Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The recent unveiling of the inaugural\u00a0<a href=\"https:\/\/urldefense.com\/v3\/__https:\/newsroom.mastercard.com\/mea\/press-releases\/women-entrepreneurs-lead-the-way-in-digital-presence-according-to-mastercard-sme-research-in-middle-east-and-africa\/__;!!N96JrnIq8IfO5w!x_Z1xi7EVyZVLiWLiTXWKT9XQGW5XuufWP78MP3HPI1LD2M-h6j2TVQ31sNehf8Pjb1a1oWr$\" target=\"_blank\" rel=\"noreferrer noopener\">Mastercard MEA SME Confidence Index<\/a>\u00a0also revealed that in terms of a digital footprint of the region\u2019s women entrepreneurs, social media (71%) leads the way followed by a company website (57%).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are proud of the successful launch of our workshop series in partnership with Mastercard. As a growing community of ambitious women leaders, Female Fusion Network looks to support our members with access to platforms that offer simple yet effective takeaways for them to grow their business. We look forward to having more of these impactful sessions during Expo 2020 Dubai,\u201d said&nbsp;<strong>Jennifer Blandos, Managing Partner, Female Fusion Network<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mastercard has made a global commitment to connect 25 million women entrepreneurs to the digital economy by 2025 as part of its goal to build a more sustainable and inclusive world. As part of its efforts, the technology leader recently launched \u00a0\u2018<a href=\"https:\/\/urldefense.com\/v3\/__https:\/academy.mastercard.com\/events\/mastercard-academy-mea\/custom-21-6e87a2b14ad04619b8986db66e7148a4.aspx?5S,M3,6e87a2b1-4ad0-4619-b898-6db66e7148a4=__;!!N96JrnIq8IfO5w!x_Z1xi7EVyZVLiWLiTXWKT9XQGW5XuufWP78MP3HPI1LD2M-h6j2TVQ31sNehf8PjZEla3iR$\" target=\"_blank\" rel=\"noreferrer noopener\">The Entrepre<\/a>neur\u2019s Odyssey\u2019\u00a0a first-of-its-kind digital education platform that brings together a range of world-class academic and business resources to help small businesses learn and thrive.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>95% of women SMEs in the region identify social media channels as the top tool to drive their business ventures Nearly 3 out of 4 women currently rely on word-of-mouth to market their products and services Findings revealed at the inaugural women business workshop hosted by Mastercard and Female Fusion at Expo 2020 Dubai\u2019s Women\u2019s [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":29098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-29097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>women-owned businesses - Social media drives growth | | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Women-owned businesses use social media to fuel growth\u201495% cite it as a top tool, while word-of-mouth remains key. 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