{"id":29116,"date":"2021-10-26T16:23:15","date_gmt":"2021-10-26T13:23:15","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=29116"},"modified":"2026-03-27T23:35:46","modified_gmt":"2026-03-27T20:35:46","slug":"collinson-appoints-stephen-gilbert-as-emea-loyalty-solutions-director","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/collinson-appoints-stephen-gilbert-as-emea-loyalty-solutions-director\/","title":{"rendered":"Collinson Appoints Stephen Gilbert as EMEA Loyalty Solutions Director"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>Gilbert brings more than 25 years of B2B and B2C CRM and loyalty experience to Collinson, including two years at Salesforce<\/em><\/li><li><em>New appointment marks an exciting time for Collinson\u2019s loyalty business unit, as it forges partnership with Salesforce to offer Salesforce Loyalty Management alongside Collinson propositions<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, UAE- 26 October, 2021:&nbsp;<\/strong>Collinson has today announced the appointment of Stephen Gilbert in the new position of EMEA Loyalty Solutions Director. Stephen\u2019s appointment marks the start of a strategic partnership between Collinson and Salesforce. With the launch of Salesforce\u2019s Loyalty Management solution earlier this year, this partnership brings Collinson\u2019s 30+ year depth of knowledge as a dedicated loyalty specialist to together help customers acquire, retain and grow their customers by creating powerful loyalty solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stephen joins Collinson from Salesforce, where he spent almost two years defining and selling customer engagement solutions to its clients, and helping them to achieve optimum results. A commercially-focused CRM and loyalty expert with a proven track record of revenue results and awards, Stephen has spent his career both in-house and in-agency, creating B2C, B2B and CRM campaigns and programmes designed to drive the highest levels of customer engagement.&nbsp;&nbsp;In his newly created position, Stephen will be responsible for leading Collinson\u2019s Salesforce strategy for loyalty, with an initial focus on its key European markets,&nbsp;&nbsp;and for growing Collinson\u2019s loyalty business through Salesforce and Collinson channels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/10\/Stephen-Gilbert_ssict_1200_1172.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1000\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/10\/Stephen-Gilbert_ssict_1200_1172-1024x1000.webp\" alt=\"Stephen Gilbert_ssict_1200_1172\" class=\"wp-image-29117\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/10\/Stephen-Gilbert_ssict_1200_1172-1024x1000.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/10\/Stephen-Gilbert_ssict_1200_1172-300x293.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/10\/Stephen-Gilbert_ssict_1200_1172-768x750.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/10\/Stephen-Gilbert_ssict_1200_1172-1080x1055.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/10\/Stephen-Gilbert_ssict_1200_1172.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prior to joining Collinson, Stephen spent eight years in the Salesforce ecosystem, including two years at the company as a Director of Customer Success, where he defined and sold professional service solutions that drove adoption and use of the Salesforce suite of products, as well as guaranteeing deep one-to-one customer engagement and transformational business results to Salesforce customers. Before this, Stephen held similar roles at Moneysupermarket, where he devised an extremely successful customer retention model, as well as at Microsoft, where he won awards for his industry-leading demand generation platform.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collinson has been building innovative loyalty programmes for the world\u2019s biggest and most respected travel, retail and financial services brands for over 30 years. The creation of this new position and Stephen\u2019s appointment are part of the company\u2019s continued dedication to building the best loyalty solutions for its clients, as well as showing its understanding of the critical role technology has to play in bringing these to life.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNever before has there been such an important time for brands to get their customer engagement and loyalty programmes spot on,\u201d said Gilbert. \u201cI\u2019m overjoyed to be joining Collinson as I know the company understands the power of creating customer loyalty programmes that help companies stand out from the competition, and help consumers feel emotionally connected to the brands they\u2019re buying from. With our combined passion for loyalty and my expertise in the technology space, I can\u2019t wait to see the solutions we, together with Salesforce can bring to our customers in the future.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re delighted&nbsp;to have welcomed&nbsp;Stephen to the Collinson family.\u201d said Chris Ross,&nbsp;President&nbsp;EMEA, Collinson. \u201cOur&nbsp;partnership with Salesforce&nbsp;is a key element of our strategy to broaden our loyalty offering to clients.&nbsp;Stephen&nbsp;has a&nbsp;wealth of experience&nbsp;and&nbsp;&nbsp;will help ensure&nbsp;our long-term commitment to offering the very best loyalty solutions. I know that Stephen will be integral in steering Collinson\u2019s&nbsp;Salesforce&nbsp;Loyalty&nbsp;proposition&nbsp;in the right direction.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For More information on the strategic partnership between Collinson and Salesforce, please click\u00a0<a href=\"https:\/\/www.collinsongroup.com\/en\/loyalty-and-customer-engagement\/loyalty-engines\/salesforce-loyalty-management\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gilbert brings more than 25 years of B2B and B2C CRM and loyalty experience to Collinson, including two years at Salesforce New appointment marks an exciting time for Collinson\u2019s loyalty business unit, as it forges partnership with Salesforce to offer Salesforce Loyalty Management alongside Collinson propositions Dubai, UAE- 26 October, 2021:&nbsp;Collinson has today announced the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-29116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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