{"id":29309,"date":"2021-11-01T19:51:37","date_gmt":"2021-11-01T16:51:37","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=29309"},"modified":"2026-03-27T23:39:17","modified_gmt":"2026-03-27T20:39:17","slug":"alula-welcomes-guests-on-world-first-museum-in-the-sky-flight-by-saudia","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/alula-welcomes-guests-on-world-first-museum-in-the-sky-flight-by-saudia\/","title":{"rendered":"AlUla welcomes guests on world first \u2018Museum in the Sky\u2019 flight by SAUDIA"},"content":{"rendered":"\n

Visitors are invited to book a unique inflight experience on November 4th<\/sup> as SAUDIA and AlUla highlight arguably the world\u2019s biggest archaeological program<\/strong><\/p>\n\n\n\n

\"Welcome<\/a><\/figure>\n\n\n\n

AlUla, Kingdom of Saudi Arabia, 1 November 2021:<\/p>\n\n\n\n

The world\u2019s first \u201cMuseum in the Sky\u201d is a joint collaboration between AlUla and SAUDIA Airlines, to highlight the significance of AlUla as a living museum, with only a small fraction of archaeological sites identified currently being investigated.<\/p>\n\n\n\n

The flight will take off from Riyadh to AlUla on the 4th of November 2021. Onboard the flying museum, a replica collection of artifacts discovered in AlUla during excavations by archaeologists reveals some of the mysteries of AlUla\u2019s ancient civilizations.\u00a0<\/p>\n\n\n\n

\"DSC06927_ssict_1200_808\"<\/a><\/figure>\n\n\n\n

SAUDIA is also using the opportunity to launch their new In-Flight Entertainment System (IFE), Discover Saudi Arabia, on which passengers will be encouraged to watch the Discovery Channel documentary movie \u2013 Architects of Ancient Arabia \u2013 a 2021 release full-length documentary movie produced by PowderHouse revealing that some of human civilization\u2019s first building blocks were set in place in AlUla.<\/p>\n\n\n\n

An introduction to the documentary will be provided by Archaeologist, Dr. Rebecca Foote, the Director of Archaeology and Cultural Heritage Research at The Royal Commission for AlUla (RCU). As well as introducing the documentary that she appears in, Rebecca will offer an explanation about the artifact museum pieces and passengers will have an opportunity to ask questions.<\/p>\n\n\n\n

\"Hegra<\/a><\/figure>\n\n\n\n

Dr. Rebecca Foote said: \u201cThere is an extraordinary volume of work ongoing in AlUla by both local and international archaeological teams, and yet we are only just beginning to understand the complexity of AlUla\u2019s past. AlUla is a true hidden gem in the Arabian Peninsula, and we are slowly revealing its secrets. I am looking forward to sharing more about our work with the passengers onboard SAUDIA\u2019s Museum in the Sky.\u201d<\/p>\n\n\n\n

\"Hegra<\/a><\/figure>\n\n\n\n

Kerrie McEvoy, Channel Director, Discovery Channel, Europe, Middle East & Africa said: \u201cWe are delighted that Architects of Ancient Arabia will be displayed onboard SAUDIA IFE system, we aim to serve our passionate audience of superfans around the world with content that inspires, informs and entertains. This was a special project for Discovery, and AlUla is a special place with untouched desert and some of the most stunningly well-preserved evidence of ancient civilizations. We hope that all SAUDIA passengers will enjoy the movie during their flight times.\u201d<\/p>\n\n\n\n

\"Hegra<\/a><\/figure>\n\n\n\n

Said Phillip Jones, Chief Destination Management and Marketing Officer at RCU: \u201cMuseum in the Sky is providing a true connection back to AlUla as a living museum and the significance of the archaeological work we do in AlUla, which we believe is the biggest archaeological program in the world right now. We are honored to work with SAUDIA and to welcome these passengers and all those who are planning visits over the next few months to discover more of AlUla\u2019s living history.\u201d<\/p>\n\n\n\n

\"Hegra(2)_ssict_1200_800\"<\/a><\/figure>\n\n\n\n

From SAUDIA Group, Khaled Tash, Vice President of Corporate Communication said: \u201cAs the national flag carrier and Wings of Vision 2030, it is a privilege to showcase heritage sites and hidden gems of the Kingdom. We have created a dedicated channel in our In-Flight Entertainment System to do just that and to display this beautifully produced documentary by the Discovery Channel.<\/p>\n\n\n\n

Broadening our partnership with the Royal Commission for AlUla, we are creating a \u2018Museum in the Sky\u2019 experience for AlUla that brings its rich heritage to life onboard SAUDIA. We are eager to promote AlUla globally as an unmissable tourist destination and bring the world to AlUla.\u201d<\/p>\n\n\n\n

AlUla is offering a wide range of all-year-round and seasonal activities to welcome both domestic and international visitors over the coming months.<\/p>\n\n\n\n