{"id":29351,"date":"2021-11-02T17:12:45","date_gmt":"2021-11-02T14:12:45","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=29351"},"modified":"2026-03-27T23:39:58","modified_gmt":"2026-03-27T20:39:58","slug":"smileneo-the-menas-leading-teeth-straightening-startup-launches-the-regions-first-licensed-teledentistry-platform","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/smileneo-the-menas-leading-teeth-straightening-startup-launches-the-regions-first-licensed-teledentistry-platform\/","title":{"rendered":"SMILENEO, THE MENA\u2019S LEADING TEETH STRAIGHTENING STARTUP, LAUNCHES THE REGION\u2019S FIRST LICENSED TELEDENTISTRY PLATFORM"},"content":{"rendered":"\n

The MENA\u2019s fastest-growing, direct-to-consumer clear aligner startup partners with United Arab Emirates regulators on the region\u2019s first licensed teledentistry platform<\/em><\/p>\n\n\n\n

Smileneo\u2019s licensed, doctor-directed, clear aligner treatment provides high-quality, affordable, and convenient teeth straightening in 7 countries<\/em><\/p>\n\n\n\n

\"Smileneo<\/a><\/figure>\n\n\n\n

With telehealth usage surging as consumers and healthcare providers are seeking ways to safely access and deliver healthcare in the pandemic, Middle East\u2019s leading teeth-straightening startup, Smileneo launches MENA\u2019s first teledentistry platform license. To address the flood of unlicensed companies operating regionally under different rules, Smileneo is the first startup to cooperate with health authorities on direct-to-consumer teledentistry platform licensing standards to enhance the patient safety of clear aligner treatments.\u00a0<\/p>\n\n\n\n

By obtaining licensing from Dubai Health Authority,\u00a0Smileneo is the only licensed regional teledentistry platform for direct-to-consumer teeth straightening that offers consumers a safe end-to-end\u00a0online\u00a0solution to achieve a smile they love.\u00a0Since its launch in 2020,\u00a0Smileneo\u00a0has become one of the fastest-growing MENA health tech companies\u00a0serving over 35,000 applicants\u00a0through a network of more than\u00a030\u00a0affiliated orthodontists in the United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Pakistan, Turkey, and Qatar. Smileneo has collaborated with Dubai Healthcare Authority to license its cutting-edge teledentistry technology, available in both Arabic and English, to upgrade standards for teledentistry patient care.\u00a0\u00a0\u00a0<\/p>\n\n\n\n

\"Dr<\/a><\/figure>\n\n\n\n

\u201cThis is an urgent patient safety matter,\u201d\u00a0said Dr. Jonathan Doerr, Founder, and CEO of Smileneo.\u00a0\u201cThere are several\u00a0aligner companies operating in the MENA with questionable patient safety and data standards. Now, more than ever, consumers need an affordable, safe, and convenient teeth straightening option. They need the confidence that comes with receiving treatment from a licensed teledentistry platform that works in partnership with\u00a0the best licensed dental clinics on the ground,\u00a0to ensure world-class care. Unregulated products and\u00a0unclear\u00a0patient data\u00a0privacy practices\u00a0are putting the MENA\u2019s fledgling health tech sector and consumers at risk.\u201d\u00a0<\/p>\n\n\n\n

Smileneo\u2019s new\u00a0teledentistry\u00a0platform enables orthodontist partners to customize each patient\u2019s treatment plan and manage their patient\u2019s care online.\u00a0Treatments are\u00a0prescribed, directed, and managed by affiliated,\u00a0locally\u00a0licensed\u00a0orthodontists throughout the entire process from the initial diagnosis to completion.\u00a0Patients can track progress on their new smiles via online check-ins using Smileneo\u2019s app and consult their orthodontist at the touch of a button. By increasing doctor-patient communications, Smileneo\u2019s teledentistry platform saves patients from making frequent clinic visits and enables orthodontists to keep in closer contact with patients.\u00a0<\/p>\n\n\n\n

\"Smileneo<\/a><\/figure>\n\n\n\n

\u201cWe are at the beginning stages of addressing the enormous untapped market of MENA consumers for whom orthodontic treatment has been unattainable and unaffordable,\u201d said Dr. Doerr. \u201cAs the only company licensed by a MENA health authority to provide clear aligner treatment through telehealth, Smileneo has voluntarily committed to a stringent protocol to ensure a safe, affordable, and quality experience for consumers. We continue to push boundaries to make orthodontic care accessible at the touch of a button, and we are pleased to have the support of a growing number of world-class regional health authorities that recognize our technology advancements and the quality of our doctor-prescribed treatment plans.\u201d <\/p>\n\n\n\n

According to Smileneo research, more than 80% of MENA consumers would feel more confident if they had a straighter smile. The leading barriers preventing consumers from straightening their teeth are cost and convenience. Priced at up to 65% less than traditional braces, with an average treatment length of only 6 months, Smileneo\u2019s direct-to-consumer, clear aligner treatment solves these pain points. <\/p>\n\n\n\n