{"id":29738,"date":"2021-11-14T15:12:32","date_gmt":"2021-11-14T12:12:32","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=29738"},"modified":"2026-03-27T23:43:44","modified_gmt":"2026-03-27T20:43:44","slug":"award-winning-artist-john-legend-named-lg-signature-brand-ambassador","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\/","title":{"rendered":"AWARD-WINNING ARTIST JOHN LEGEND NAMED LG SIGNATURE BRAND AMBASSADOR"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Upcoming Holiday Collaboration With&nbsp;Legend Hits All the Right Notes,&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Illustrates Timeless&nbsp;Value of LG SIGNATURE Products&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong><br><\/strong><strong>Jeddah, Nov. 14, 2021<\/strong>&nbsp;\u2014 LG SIGNATURE, the premium brand of LG Electronics, today announced award-winning artist John Legend as its newest Brand Ambassador.&nbsp;Legend will collaborate with LG SIGNATURE on an upcoming holiday campaign,&nbsp;<em>Legendary Gift: the SIGNATURE<\/em>, featuring a collaboration between LG\u2019s premium brand and Legend\u2019s label, LVE. As one of the most celebrated and cherished artists of his generation, Legend stands out as the first African-American male and one of only 16 individuals to achieve EGOT (Emmy, Grammy, Oscar, Tony) status.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate the partnership, a new holiday song by John Legend titled \u201cYou Deserve It All\u201d is being released today and is available on 11 streaming platforms such as YouTube, Spotify, Apple Music, Amazon Music and Pandora, among others.<sup>*<\/sup>The song, produced by Grammy Award-winner Raphael Saadiq, was co-written by Legend and Diamond-selling singer\/songwriter Meghan Trainor exclusively for LG SIGNATURE. Drew Kirsch \u2013 who helmed videos for Taylor Swift and Shakira \u2013 is directing the music video which will be released later this holiday season.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548-794x1024.webp\" alt=\"John Legend LG SIGNATURE 02_ssict_1200_1548\" data-id=\"29741\" data-full-url=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548.webp\" data-link=\"https:\/\/saudishopper.com.sa\/en\/?attachment_id=29741\" class=\"wp-image-29741\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548-794x1024.webp 794w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548-233x300.webp 233w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548-768x991.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548-1191x1536.webp 1191w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548-1080x1393.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548-400x516.webp 400w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-02_ssict_1200_1548.webp 1200w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-01_ssict_1200_1800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-01_ssict_1200_1800-683x1024.webp\" alt=\"John Legend LG SIGNATURE 01_ssict_1200_1800\" data-id=\"29740\" data-full-url=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-01_ssict_1200_1800.webp\" data-link=\"https:\/\/saudishopper.com.sa\/en\/?attachment_id=29740\" class=\"wp-image-29740\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-01_ssict_1200_1800-683x1024.webp 683w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-01_ssict_1200_1800-200x300.webp 200w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-01_ssict_1200_1800-768x1152.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-01_ssict_1200_1800-1024x1536.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-01_ssict_1200_1800-1080x1620.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-01_ssict_1200_1800.webp 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019m excited to partner with LG SIGNATURE this&nbsp;holiday season,\u201d Legend said.&nbsp;\u201cThis new song is all about lavishing your loved ones with the best you have to give.&nbsp;LG SIGNATURE\u2019s products are innovative, creative and so special.&nbsp;The holidays are all about coming together to host family and friends in the comfort of your own home, and LG SIGNATURE products will make that even more enjoyable.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lee Jeong-seok, head of LG Electronics\u2019 Global Marketing Center, said LG Electronics will communicate the aesthetic and technical value of its high-end home appliance products to support LG SIGNATURE\u2019s philosophy that&nbsp;<em>Art Inspires Technology, Technology Completes Art.<\/em>&nbsp;\u201cLegend is the perfect embodiment of the LG SIGNATURE brand philosophy,\u201d Lee said. \u201cWe couldn\u2019t be more thrilled to partner with such a great artist to help communicate the timeless value of LG SIGNATURE to even more consumers worldwide.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend_ssict_1155_1470.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend_ssict_1155_1470-805x1024.webp\" alt=\"John Legend_ssict_1155_1470\" data-id=\"29739\" data-full-url=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend_ssict_1155_1470.webp\" data-link=\"https:\/\/saudishopper.com.sa\/en\/?attachment_id=29739\" class=\"wp-image-29739\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend_ssict_1155_1470-805x1024.webp 805w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend_ssict_1155_1470-236x300.webp 236w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend_ssict_1155_1470-768x977.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend_ssict_1155_1470-1080x1375.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend_ssict_1155_1470.webp 1155w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140-574x1024.webp\" alt=\"John Legend LG SIGNATURE 04_ssict_1200_2140\" data-id=\"29743\" data-full-url=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140.webp\" data-link=\"https:\/\/saudishopper.com.sa\/en\/?attachment_id=29743\" class=\"wp-image-29743\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140-574x1024.webp 574w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140-168x300.webp 168w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140-768x1370.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140-861x1536.webp 861w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140-1148x2048.webp 1148w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140-1080x1926.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-04_ssict_1200_2140.webp 1200w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">LG SIGNATURE is committed to partnering with exceptional individuals from diverse spectrums of life to communicate its brand philosophy and showcase the unmatched style and quality of its premium home solutions. Among its global ambassadors are international style icon Olivia Palermo, top professional female golfers Ko Jin-young and Park Sung-hyun and acclaimed ballerina and principal dancer for the American Ballet Theatre, Misty Copeland.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upcoming Holiday Collaboration With&nbsp;Legend Hits All the Right Notes,&nbsp; Illustrates Timeless&nbsp;Value of LG SIGNATURE Products&nbsp; &nbsp;Jeddah, Nov. 14, 2021&nbsp;\u2014 LG SIGNATURE, the premium brand of LG Electronics, today announced award-winning artist John Legend as its newest Brand Ambassador.&nbsp;Legend will collaborate with LG SIGNATURE on an upcoming holiday campaign,&nbsp;Legendary Gift: the SIGNATURE, featuring a collaboration between [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":29742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":448,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-29738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>John Legend LG SIGNATURE - Brand Ambassador | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"John Legend LG SIGNATURE named brand ambassador for a holiday collaboration, highlighting timeless value of LG SIGNATURE products. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Legend LG SIGNATURE - Brand Ambassador | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"John Legend LG SIGNATURE named brand ambassador for a holiday collaboration, highlighting timeless value of LG SIGNATURE products. Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-14T12:12:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T20:43:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/John-Legend-LG-SIGNATURE-03_ssict_1200_888.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"888\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Shima Zamil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shima Zamil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\\\/\"},\"author\":{\"name\":\"Shima Zamil\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/5a970bceb91eeffe523906451aeb35c9\"},\"headline\":\"AWARD-WINNING ARTIST JOHN LEGEND NAMED LG SIGNATURE BRAND AMBASSADOR\",\"datePublished\":\"2021-11-14T12:12:32+00:00\",\"dateModified\":\"2026-03-27T20:43:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\\\/\"},\"wordCount\":417,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/John-Legend-LG-SIGNATURE-03_ssict_1200_888.webp\",\"articleSection\":[\"Gaming &amp; Entertainment\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\\\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\\\/\",\"name\":\"John Legend LG SIGNATURE - Brand Ambassador | Saudi Shopper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/award-winning-artist-john-legend-named-lg-signature-brand-ambassador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/John-Legend-LG-SIGNATURE-03_ssict_1200_888.webp\",\"datePublished\":\"2021-11-14T12:12:32+00:00\",\"dateModified\":\"2026-03-27T20:43:44+00:00\",\"description\":\"John Legend LG SIGNATURE named brand ambassador for a holiday collaboration, highlighting timeless value of LG SIGNATURE products. 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