{"id":29985,"date":"2021-11-23T12:26:54","date_gmt":"2021-11-23T09:26:54","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=29985"},"modified":"2026-03-27T23:48:12","modified_gmt":"2026-03-27T20:48:12","slug":"middle-east-ad-spend-on-facebook-and-instagram-climbs-33-32-yoy-in-q3","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/middle-east-ad-spend-on-facebook-and-instagram-climbs-33-32-yoy-in-q3\/","title":{"rendered":"Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Emplifi\u2019s Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers\u2019 lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live Video, and making notable improvements in customer response times via social channels<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, United Arab Emirates, November 21, 2021<\/strong>\u00a0\u2014\u00a0<a href=\"http:\/\/www.emplifi.io\/\">Emplifi<\/a>, a leading unified customer experience (CX) platform, today released its \u201c<a href=\"https:\/\/go.emplifi.io\/social-media-trends-q3-2021.html\" target=\"_blank\" rel=\"noreferrer noopener\">State of Social Media and CX<\/a>\u201d report for Q3 2021, offering key insights on social media ad spend, organic social media brand efforts, and CX trends.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Emplifi\u2019s most recent data, ad spend on Facebook and Instagram in the Middle East increased 33.32% year-over-year (YoY) during Q3, and by 7.38% between Q2 and Q3. While global ad spend on Facebook and Instagram grew 43.4% YoY during the third quarter of 2021, fueled by a 10.5% growth between Q2 and Q3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emplifi\u2019s report includes both paid and organic social media data findings, covering CPC, CTR, and distribution of ad spend by placement. Trends are broken down by geographic regions and across industries. The report looks at brand engagement based on hashtags, post types, influencer marketing numbers, as well as brand response times on Facebook.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Middle East, brand spending on Facebook\u2019s News Feed was 21.48 percentage points higher than spending on Instagram\u2019s News Feed. The increase in Facebook ad investment by marketers represents a clear sign of the times, with ad spend connected to the accommodation industry experiencing 94% growth year-over-year as countries reopen their borders and travel resumes across the globe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post on Instagram \u2013 their Burj Khalifa stunt which had 402,479 interactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at the region by industry, the retail category (19.2%) topped the total interactions of brand pages on Facebook, while on Instagram, the eCommerce category (26.9%) led the way for the total interactions of brand profiles on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As ad spend increased, advertising costs also continued to climb with Cost-Per-Clicks (CPCs) reaching their highest level since late 2020. In the Middle East, the highest CPC was on Facebook Instream Video, while the lowest CPC was on Facebook Video posts, Facebook News Feed, and Instagram Stories.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, advertisers\u2019 Click-Through-Rates (CTRs) have remained stable with only slight fluctuations since this time last year. Emplifi\u2019s data shows Facebook ad reach took a turn in the right direction, climbing 3.7% year-over-year \u2014 a slight increase, but a stark contrast to the 12.4% drop reported last quarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most interesting findings on the organic side of social media trends shows Facebook Instream Live Videos by brands generated three times more engagement with fans and followers compared to other types of posts globally.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhile it\u2019s true brands are having to invest more of their advertising dollars to reach consumers across social media platforms, there are still massive opportunities for B2C advertisers when it comes to using Live video within their social media marketing and social commerce initiatives. The Middle East market has seen a perpetual growth in the online space, particularly in the past few years\u201d said Emplifi CMO Zarnaz Arlia. \u201cLive video experiences on Facebook and Instagram are giving advertisers a new and fresh way to connect with their primary audiences, offering real-time conversation capabilities that drive measurable eCommerce gains. While some Middle Eastern brands are experimenting with Live, the format remains underutilized across the region.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emplifi\u2019s data shows that Facebook Instream Video and Facebook News Feed rank as the top ad placements in CTR for both Facebook and Instagram ads, a notable data point for any brand looking to increase their social commerce efforts. For the brands that do go Live on Facebook, those in the beauty, gambling, and eCommerce industry are generating the highest number of comments and interactions compared to other industries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cConsumers want a seamless shopping experience, from product discovery through purchase. Social commerce enables brands to sell their products directly in an app where the consumer is already shopping. The brands that understand the value in meeting customers where they are &#8212; on social platforms &#8212; will gain a significant competitive edge in the coming months,\u201d said Arlia. \u201cThis is especially true for the brands that enable features like Live video to create more impactful experiences, and integrate sophisticated CX tools to elevate and enhance the customer journey.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, Emplifi found that organic social media engagement patterns are shifting, as consumers turn to social platforms more frequently for customer support. As a result, brands are speeding up their response times to customer service inquiries coming in via social platforms. Emplifi\u2019s data shows multiple industries improved their response times on Facebook during Q3 &#8212; a definitive move forward as more consumers rely on their social media accounts for customer care.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emplifi\u2019s Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers\u2019 lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live Video, and making notable improvements in customer response times via social channels Dubai, United Arab Emirates, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":29986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-29985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Middle East social ad spend - Climbs 33.32% YoY | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Middle East social ad spend rises 33.32% YoY in Q3. 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