{"id":30055,"date":"2021-11-24T17:52:06","date_gmt":"2021-11-24T14:52:06","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=30055"},"modified":"2026-03-27T23:49:26","modified_gmt":"2026-03-27T20:49:26","slug":"w7worldwides-guide-for-ceos-to-effective-leadership-towards-covid-19-recovery","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/w7worldwides-guide-for-ceos-to-effective-leadership-towards-covid-19-recovery\/","title":{"rendered":"W7Worldwide\u2019s Guide for CEOs to Effective Leadership Towards COVID-19 Recovery"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Along the COVID-19 crisis cycle of disruption, management, and recovery, important decisions have become part of everyday for CEOs and big decisions take courage.&nbsp;&nbsp;During the first phase of the crisis, business leaders formulated and activated their crisis plans to react to what was needed immediately.&nbsp;&nbsp;The management phase presented an uncertain wait and see phase with numerous corporate communication challenges for companies along the way.&nbsp;&nbsp;CEOs now need to take an assertive approach and explore how they can set their business up on the right trajectory for growth and recovery.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business leaders need to balance the need to drive business performance with the need to be sensitive and considerate to maintaining business health.&nbsp;&nbsp;Therefore, leading with compassion and empathy is more critical than ever.&nbsp;&nbsp;&nbsp;The pandemic has turned everyone\u2019s life upside down and different stakeholders now have different&nbsp;demands.&nbsp;Employees seek reassurance, shareholders want performance and customers expect ongoing service with additional safety measures.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs the COVID-19 crisis persisted, business leaders across the globe needed to shift from initial reactionary crisis management measures to making longer-term changes.\u201d explains Abdulrahman Inayat, Director and Co-Founder of W7Worldwide.&nbsp;&nbsp;\u201cCEOs have been steering through changes in business pattern, researching new technologies and rethinking their marketplace to ensure they safely emerge from the crisis.&nbsp;&nbsp;Now is the time to review relevant communications, target media, brand purpose and market changes.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W7Worldwide\u2019s latest Guide on \u201c<a href=\"https:\/\/bit.ly\/3mvRqtg\">Effective CEO Leadership to COVID-19 Recovery<\/a>\u201d sets out the 7 key steps for business leaders to adopt to achieve business recovery and growth.&nbsp;&nbsp;The report emphasises that&nbsp;leaders are under scrutiny right now and will be remembered for how they behave with their employees, customers, and other stakeholders.&nbsp;Before COVID-19, CEOs often struggled to understand the value and business relevance of corporate culture.&nbsp;&nbsp;The crisis has shown us that a strong corporate culture ensures loyalty to the brand and company that can withstand a crisis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internal communications messaging needs to evolve from business survival to recovery. Business performance and operational strategies have been severely affected by COVID-19.&nbsp;&nbsp;CEOs need to engage in external communication and stakeholder relations to demonstrate their ongoing commitment to them.&nbsp;&nbsp;Both&nbsp;the media and general public look to the most powerful businesses and their CEOs as a source of strength in the crisis.&nbsp;&nbsp;CEOs need to provide industry leadership by sharing their learnings.&nbsp;&nbsp;Informed education and actionable communication will benefit not only their own organization, but industry and the economy at large.&nbsp;&nbsp;COVID-19 is a crisis beyond the experience of most CEOs who now need to strike the right tone of caution coupled with realistic optimism and confidence.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The market, and society at large, is already starting to ask which companies will emerge from the crisis in the strongest shape.&nbsp;&nbsp;The pandemic will affect us for years to come and businesses have to prepare themselves to deal with the new normal. This&nbsp;means they&nbsp;have to&nbsp;start&nbsp;rethinking messaging, communication strategies and tactics in a new world where&nbsp;the old playbook has been rewritten.&nbsp;For&nbsp;visionary leaders, this period is also the perfect time to reinvent and reposition&nbsp;their business.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Along the COVID-19 crisis cycle of disruption, management, and recovery, important decisions have become part of everyday for CEOs and big decisions take courage.&nbsp;&nbsp;During the first phase of the crisis, business leaders formulated and activated their crisis plans to react to what was needed immediately.&nbsp;&nbsp;The management phase presented an uncertain wait and see phase with [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":30056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-30055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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