{"id":30127,"date":"2021-11-25T13:19:59","date_gmt":"2021-11-25T10:19:59","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=30127"},"modified":"2026-03-27T23:50:50","modified_gmt":"2026-03-27T20:50:50","slug":"peugeot-recognised-at-2021-middle-east-public-relations-association-awards-mepra-for-best-automotive-campaign","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/peugeot-recognised-at-2021-middle-east-public-relations-association-awards-mepra-for-best-automotive-campaign\/","title":{"rendered":"PEUGEOT Recognised at 2021 Middle East Public Relations Association Awards (MEPRA) for &#8220;Best Automotive Campaign&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-2-Peugeot-Buckle-Up-Campaign_ssict_941_875.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"875\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-2-Peugeot-Buckle-Up-Campaign_ssict_941_875.webp\" alt=\"Image 2 - Peugeot Buckle Up! Campaign_ssict_941_875\" class=\"wp-image-30129\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-2-Peugeot-Buckle-Up-Campaign_ssict_941_875.webp 941w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-2-Peugeot-Buckle-Up-Campaign_ssict_941_875-300x279.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-2-Peugeot-Buckle-Up-Campaign_ssict_941_875-768x714.webp 768w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After unveiling its refreshed portfolio earlier in the year, PEUGEOT is continuing its rapid comeback in the region with the French automaker winning Bronze at the 2021 Middle East Public Relations Association Awards (MEPRA) for &#8220;Best Automotive Campaign&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Judged by a panel comprising of some of the region\u2019s leading communications experts, the award was given to&nbsp;PEUGEOT\u2019s sincere road safety campaign titled \u2018Buckle Up!\u2019 which saw the iconic French brand partner with local education provider Taaleem, to create a children\u2019s book to promote road safety for school children across the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created by local talents, author Ayah Halawany and illustrator Aman Darwish, the book follows the story of two children, Sarah and Adam, as they embark on an adventure through mountains, across rivers and past shimmery lakes. On their journey they provide readers with tips on responsible driving including buckling up, not using phones while driving, and many more, all in a fun and interactive manner for the entire family to enjoy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-3-Best-Automotive-Campaign-Bronze-Winner_ssict_1080_1080.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-3-Best-Automotive-Campaign-Bronze-Winner_ssict_1080_1080-1024x1024.webp\" alt=\"Image 3- Best Automotive Campaign Bronze Winner_ssict_1080_1080\" class=\"wp-image-30130\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-3-Best-Automotive-Campaign-Bronze-Winner_ssict_1080_1080-1024x1024.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-3-Best-Automotive-Campaign-Bronze-Winner_ssict_1080_1080-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-3-Best-Automotive-Campaign-Bronze-Winner_ssict_1080_1080-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-3-Best-Automotive-Campaign-Bronze-Winner_ssict_1080_1080-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-3-Best-Automotive-Campaign-Bronze-Winner_ssict_1080_1080-440x440.webp 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-3-Best-Automotive-Campaign-Bronze-Winner_ssict_1080_1080.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The creation of this book follows PEUGEOT\u2019s new brand identity of turning everyone\u2019s time, into quality time and is targeted at parents who will help nurture their kids as they take the roads in search of their own journeys, and paths through life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The book is available in both English and Arabic, and was distributed to over 3,000 students in UAE alongside 5,000 across 17 schools in Saudi Arabia, in partnership with Almajdouie PEUGEOT dealership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rakesh Nair, Managing Director for European Brands at Stellantis ME, said: \u201cWe are proud to receive this award, which strengthens our position as a major player in the automotive market. The award is also a testament to our efforts to help reinforce our everlasting mission to promote road safety in the region. PEUGEOT is sparing no effort to help prepare children for the endless roads ahead that await them in the future.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-1-Peugeot-Taleem-Buckle-Up-Campaign_ssict_1068_801.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-1-Peugeot-Taleem-Buckle-Up-Campaign_ssict_1068_801-1024x768.webp\" alt=\"Image 1 - Peugeot &amp; Taleem Buckle Up Campaign_ssict_1068_801\" class=\"wp-image-30128\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-1-Peugeot-Taleem-Buckle-Up-Campaign_ssict_1068_801-1024x768.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-1-Peugeot-Taleem-Buckle-Up-Campaign_ssict_1068_801-300x225.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-1-Peugeot-Taleem-Buckle-Up-Campaign_ssict_1068_801-768x576.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/11\/Image-1-Peugeot-Taleem-Buckle-Up-Campaign_ssict_1068_801.webp 1068w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The 2020 Middle East Public Relations Association (MEPRA) awards were voted on by a panel of journalists, experts and opinion-leaders from across the region. Representing Bahrain, Egypt, Jordan, Lebanon, Saudi Arabia and the United Arab Emirates, the jurors nominate new vehicles through a strict scoring and voting process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After unveiling its refreshed portfolio earlier in the year, PEUGEOT is continuing its rapid comeback in the region with the French automaker winning Bronze at the 2021 Middle East Public Relations Association Awards (MEPRA) for &#8220;Best Automotive Campaign&#8221; Judged by a panel comprising of some of the region\u2019s leading communications experts, the award was given [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":30129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-30127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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