{"id":30276,"date":"2021-12-01T11:40:37","date_gmt":"2021-12-01T08:40:37","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=30276"},"modified":"2026-03-27T23:53:54","modified_gmt":"2026-03-27T20:53:54","slug":"cpaas-market-value-in-north-america-to-reach-15-billion-by-2026-as-conversational-abilities-provide-differentiation-in-a-competitive-market","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/cpaas-market-value-in-north-america-to-reach-15-billion-by-2026-as-conversational-abilities-provide-differentiation-in-a-competitive-market\/","title":{"rendered":"CPaaS Market Value in North America to Reach $15 Billion by 2026, as Conversational Abilities Provide Differentiation in a Competitive Market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Basingstoke, UK \u2013 1st December 2021<\/strong>: A new study from\u00a0<a href=\"http:\/\/tracking.juniperresearch.com\/tracking\/click?d=rh2YrPKxzu89B6zg9Ow2ieR_V5MV7f0T59sceKb1eZKHcDmxcY6_3uOwjrGzBUYVxktnoPdmBQt7Mh24YPLAjImNKHT-eBD-H2TPuvLVHV9w8GForMjwnv9B-TChjJle9yHezTZbxyNBakfXfX3eK8D6gVda0tIBR_QaqS68p8tV0CmyBGczATd3I0xIgS4mQm5KTrs6ynWDmebYntkwz4xtsuM9k2dCGVNEuos5zpex0\" target=\"_blank\" rel=\"noreferrer noopener\">Juniper Research<\/a>\u00a0has found CPaaS (Communications Platform-as-a-Service) revenue generated in North America will reach $15 billion by 2026; rising from $3.7 billion in 2021. It found significant demand for mobile channels, such as SMS and mobile voice, from enterprises has created a highly attractive market for CPaaS vendors. CPaaS platforms offer a centralised service for outbound communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research predicts that this growth will drive investment from leading CPaaS vendors into the North American region. In turn, the region is anticipated to represent 45% of global CPaaS market value by 2026, despite only accounting for 5% of global mobile subscribers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more insights, download our free whitepaper:\u00a0<a href=\"http:\/\/tracking.juniperresearch.com\/tracking\/click?d=ivxKEpC1xEiwR7BZFZsLUj3zEKv1Qjj0Qfaqhvjy_gnk-lhqgSwUh2nNgM_OFHUZvF4yz1LMGJNjmaMIHbqxj3bMXAt7hBIeuiEIhbKMlmexZFXzid-V7vfjwCMTCfQDdV5C_nZgAhKxBWB9NjGel2OqtQfZJNpRD89sbXY0hj-wbGGz1ifJeVwxYH_Mtdrnv98CzONhEnEqNTOgZzg0_fJV-nNSi1Ht5j9DJeOqJn_Hxxmu_0iCZMhyw26xSQ9d0VQVVidM7lk_pNtldgkJtm_gy6_b0CMiIWhb0QjvakEp0\" target=\"_blank\" rel=\"noreferrer noopener\">How CPaaS Will Be Disrupted in 2022<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversational Commerce to Drive North American Market Growth<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new study,\u00a0<a href=\"http:\/\/tracking.juniperresearch.com\/tracking\/click?d=gTB3i5CitE4ghq1_dBJljpoquQgKxWbtU9JMraHrWYQAkcrt6cD-Qu7kaUKkw-httL9_3ZmBWuNpstPkxXUwNVngiI8s7qPgui_o2den03aAD_y15po1DfXYKBEK_N7zWoZFomc-_JYrGWCuEcKaWD5kpgRI8CC0g62eZfMbqBVVnJmU9TvZ_QCoNACnAP0ZZx8T6yx7NlCx73R2vFsk4499UhUoTFtDzvXCR9QCdLuOrw_rE3gHQxA7EZ3FuyacDtU0Wau-IkFKJ49SiEDjh3w1\" target=\"_blank\" rel=\"noreferrer noopener\">CPaaS: Future Market Outlook &amp; Emerging Opportunities 2021-2026<\/a>, urges CPaaS platforms to invest in AI-based conversational messaging functionality to capitalise on this growth. It anticipates that enabling mobile subscribers to buy digital and physical goods through the native messaging client will further increase the appeal of a vendor\u2019s platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPaaS vendors must then capitalise on the growth of mobile messaging via revenue-sharing agreements that allocate a proportion of commerce sales to their platforms as revenue. To maximise this new revenue channel, the report suggests that CPaaS vendors prioritise the onboarding of key eCommerce retailers in the US and ensure that payment details are stored securely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Asia Pacific Represents Next Big Growth Opportunity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report predicts that, as CPaaS services become increasingly competitive in North America, leading vendors will look to capitalise on future growth in the Asia Pacific region. It forecasts that revenue in the region will rise from $2.2 billion in 2021 to over $9 billion by 2026; representing a growth of over 300% over the next 5 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research author Sam Barker commented: \u201c<em>North America represents an immediate opportunity for CPaaS vendor growth, but long-term growth strategies will require vendors to invest their operations in other regions, as North America becomes saturated<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Basingstoke, UK \u2013 1st December 2021: A new study from\u00a0Juniper Research\u00a0has found CPaaS (Communications Platform-as-a-Service) revenue generated in North America will reach $15 billion by 2026; rising from $3.7 billion in 2021. It found significant demand for mobile channels, such as SMS and mobile voice, from enterprises has created a highly attractive market for CPaaS [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":29820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":22,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-30276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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