{"id":30690,"date":"2021-12-20T13:04:29","date_gmt":"2021-12-20T10:04:29","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=30690"},"modified":"2026-03-28T00:01:29","modified_gmt":"2026-03-27T21:01:29","slug":"w7worldwide-shares-7-communications-lessons-from-covid-19","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/w7worldwide-shares-7-communications-lessons-from-covid-19\/","title":{"rendered":"W7Worldwide Shares 7 Communications Lessons from COVID-19"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If we have learned anything from the pandemic, it is the value of the communications function as a&nbsp;strategic discipline for business survival and brand resilience.&nbsp;&nbsp;Customer centricity, humanity and corporate social responsibility are no longer a nice-to-have. It is not a strategic choice but a business survival technique.&nbsp;&nbsp;Regardless of industry sector, the end user holds the key to a brand\u2019s relevance and reputation. Communicators have had to work around the clock to support their organization and stay ahead of a constantly moving situation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Public relations<\/em><em>&nbsp;<\/em>professionals say they have been providing extra value during&nbsp;<em>COVID-19,<\/em>&nbsp;but they are grappling with burnout and stress.&nbsp;&nbsp;Nobody knows what the&nbsp;post-pandemic&nbsp;reality will look like. What we do know is that things will never go back to the way they were. The COVID-19 re-set is not just a moment for brands to serve an immediate need, but to create a way to build deeper, longer-lasting, and more meaningful relationships with all stakeholders through effective communications.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAround the world, its countries and markets are now planning and testing their exit strategies from lockdown.&nbsp;&nbsp;Navigating unchartered waters, the pandemic has fundamentally changed the way companies need to communicate with their stakeholders.\u201d explains Abdullah Inayat, Co-Founder and Director of W7Worldwide. \u201cAs Communicators, we must support business, governments, and organizations to come up with solutions and help drive them forwards.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W7Worldwide formulated its\u00a0\u2018<a href=\"https:\/\/bit.ly\/3mweJTI\" target=\"_blank\" rel=\"noreferrer noopener\">7 Communications Lessons from COVID-19<\/a>\u2019 Guide to summarize the key learnings the agency has identified as a result of the pandemic to impact PR and Communications Practitioners.\u00a0\u00a0The most important lesson learned was the need for a resilient brand that can withstand market stress and crises.\u00a0\u00a0In the new normal, corporate, social and environmental responsibility are a core component of brand resilience. Internal Communicators have had to step into overdrive to guide employees through the still ongoing changes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media relations has changed, with&nbsp;both industry and consumer media outlets craving reliable information and advice on how to navigate the path forward in uncertain times. The brands that are active now with thought leadership and creative content will secure the best position to rebound.&nbsp;&nbsp;At a time when governments depend on the continued cooperation of the corporate sector to help manage the ongoing demands of COVID-19, companies need to be proactive with their Public Affairs efforts.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communicators must use digital to move towards customers and engage them directly with personalised content at multiple moments across the customer journey.\u00a0\u00a0Almost half of the marketers that work in MENA use influencer marketing and 94% find it successful for their brand\u2019s marketing. An influencer marketing campaign should be specifically designed to the region\u2019s culture and tastes.\u00a0To anticipate the changing world we live in, PR Practitioners of tomorrow must be educated, multi-disciplined, creative, and strategic thinkers.\u00a0\u00a0W7Worldwide proactively engages in elevating the profession in the Kingdom, the GCC and MENA region and internationally.\u00a0\u00a0The agency set up its dedicated\u00a0<a href=\"https:\/\/www.w7worldwide.com\/covid19-resource-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">COVID-19 Resource Centre<\/a>\u00a0as a timely and important resource for communicators and business leaders to help steer them safely through the\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If we have learned anything from the pandemic, it is the value of the communications function as a&nbsp;strategic discipline for business survival and brand resilience.&nbsp;&nbsp;Customer centricity, humanity and corporate social responsibility are no longer a nice-to-have. It is not a strategic choice but a business survival technique.&nbsp;&nbsp;Regardless of industry sector, the end user holds the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":30691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-30690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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