{"id":31225,"date":"2022-01-20T11:33:36","date_gmt":"2022-01-20T08:33:36","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=31225"},"modified":"2026-03-28T00:10:53","modified_gmt":"2026-03-27T21:10:53","slug":"amazon-joins-forces-with-mte-menatech-to-expand-amazon-university-esports-to-ksa-and-the-uae","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/amazon-joins-forces-with-mte-menatech-to-expand-amazon-university-esports-to-ksa-and-the-uae\/","title":{"rendered":"Amazon joins forces with MTE (MENATECH) to expand Amazon UNIVERSITY Esports to KSA and The UAE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>RIYADH, KSA\u00a0&#8211; 20 January 2022 &#8211;\u00a0<\/strong>Amazon in Saudi Arabia and the UAE joins forces with MTE (MENATech)<strong>,\u00a0<\/strong>a GGTech Entertainment Group company to launch\u00a0<a href=\"https:\/\/universityesports.ae\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon UNIVERSITY Esports<\/a>, the Kingdom of Saudi Arabia and the UAE\u2019s first educational esports league.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a>&nbsp;Amazon\u2019s involvement in the tournament&nbsp;&nbsp;across Saudi Arabia and the UAE will help upscale the competition, increasing visibility and growth opportunities for players, in addition to providing exciting prizes and resources for participating teams. The agreement between Amazon and MENATech follows a first season in which the esports competitive series hosted teams from more than&nbsp;130&nbsp;universities across the Middle East and North Africa (MENA) region.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The University Esports Project, which brings students together to compete for their universities in esports leagues, has already established itself as a top-level tournament around the world with global partner GGTech, in countries including France, the United Kingdom, Spain, Italy, Germany, Turkey, Poland, KSA, UAE, Egypt, Morocco, Mexico, Argentina, Chile, Colombia, Ecuador and recently North America and Canada<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GGTech and Amazon have reinforced their commitment to foster the esports community around the world, providing a space for players to showcase their talent, and for young professionals to build a career in the growing esports industry.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The essential role of publishers<\/strong>&nbsp;<strong>and&nbsp;<\/strong>&nbsp;<strong>partners<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the launching of the competition in the region,&nbsp;<strong>Mario P\u00e9rez, CEO of MENATech,&nbsp;<\/strong>said<strong>:&nbsp;<\/strong>\u201c<strong><em>Amazon UNIVERSITY Esports MENA<\/em><\/strong><em>&nbsp;will bring together global and regional supporters and new partners to the competition helping generate more exposure around a growing university-level esports community in the region<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amazon UNIVERSITY Esports&nbsp;&nbsp;MENA<\/strong>&nbsp;will also be supported by some of the industry&#8217;s leading publishers.&nbsp;On one hand, the presence of&nbsp;<strong>Riot<\/strong>&nbsp;<strong>Games,<\/strong>&nbsp;a&nbsp;&nbsp;partner that has been collaborating with GGTech in university competitions around the world, since its inception, offers participants the possibility of competing in some of the most desired titles of the moment such as&nbsp;&nbsp;<strong>League&nbsp;<\/strong>&nbsp;<strong>of<\/strong>&nbsp;<strong>&nbsp;Legends<\/strong>&nbsp;and<strong>&nbsp;VALORANT.<\/strong>&nbsp;&nbsp;<em>\u201cWe are happy to grow our competitive roadmaps to a new space for more players from the MENA region to play Valorant, we will be looking forward for more countries to be added as this product grows with our community<\/em>\u201d. Karim Hachani, Head of Publishing MENA at Riot Games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Garena Free Fire,<\/strong>&nbsp;one of the leading mobile games publishers in the region will be involved in the competition for the first time to increase its involvement in the development of the scene and help bring the best show to the Free Fire fans. In the words of Garena management: \u201c<em>We are excited to be working with Amazon and MENATech to bring competitive Free Fire to Amazon UNIVERSITY Esports. Students from across hundreds of universities will be able to enjoy the game and compete at the same time. We are glad to have the opportunity to further develop the esports community across the MENA region.\u201d<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amazon UNIVERSITY Esports&nbsp;<\/strong>is also supported by the&nbsp;<strong>Saudi Esports Federation in the KSA Competition<\/strong>, a regional pioneer in the development of the esports scene. According to Turki al Fawzan, CEO of the Saudi Esports Federation,&nbsp;<em>&#8220;The efforts and investment made by MENATech to help empower the next generation of esports athletes and community is greatly welcomed and will contribute to the development of the esports ecosystem in Saudi Arabia and the Middle East. MENATech has been among the partners of the Saudi Esports Federation in our journey to elevate the industry&#8221;.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Registrations for next season will open in February. For more information on\u00a0\u00a0<strong>Amazon UNIVERSITY Esports MENA<\/strong>visit\u00a0<a href=\"https:\/\/universityesports.ae\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/universityesports.ae\/<\/a>\u00a0for the UAE competition and\u00a0<a href=\"https:\/\/sa.universityesports.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/sa.universityesports.net\/<\/a>\u00a0for the KSA competition, and through the different Social Media Platforms @universityksa21 and @universityuae21.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RIYADH, KSA\u00a0&#8211; 20 January 2022 &#8211;\u00a0Amazon in Saudi Arabia and the UAE joins forces with MTE (MENATech),\u00a0a GGTech Entertainment Group company to launch\u00a0Amazon UNIVERSITY Esports, the Kingdom of Saudi Arabia and the UAE\u2019s first educational esports league.\u00a0 &nbsp;Amazon\u2019s involvement in the tournament&nbsp;&nbsp;across Saudi Arabia and the UAE will help upscale the competition, increasing visibility and [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":31226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27,72],"tags":[],"class_list":["post-31225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-health-tech","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- 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