{"id":31234,"date":"2022-01-20T20:01:43","date_gmt":"2022-01-20T17:01:43","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=31234"},"modified":"2026-03-28T00:11:00","modified_gmt":"2026-03-27T21:11:00","slug":"porsche-design-celebrates-its-50th-anniversary","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/porsche-design-celebrates-its-50th-anniversary\/","title":{"rendered":"Porsche Design celebrates its 50th anniversary"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">To celebrate a special anniversary, an exclusive edition meets a 911 S 2.4 Targa from 1972<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saudi Arabia:<\/strong>&nbsp;Porsche AG congratulates Porsche Design on its golden jubilee. Two very special&nbsp;cars are the highlights of the anniversary year: the exclusive&nbsp;Porsche 911 Edition 50Y Porsche Design and a historical 911 S 2.4 Targa from Porsche Design\u2019s founding year of 1972, which has been faithfully restored by Porsche Classic. What unites them is the colour scheme, which, in recalling the legendary Chronograph I designed by Professor Ferdinand Alexander Porsche in 1972, sees both the exterior and the interior dominated by the colour black. Alongside them, Porsche Design is also presenting the Chronograph 1 \u2013 1972 Limited Edition.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen you rethink the function of something, the form sometimes emerges as if by itself\u201d \u2013 this was how F.A. Porsche described what still drives the engineers and designers at Porsche Design today. In 1972, he founded Porsche Design with his brother Hans-Peter. The designer of the Porsche 911 envisaged a company that would carry the principles and spirit of Porsche beyond the boundaries of the automobile.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0074_fine_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0074_fine_ssict_1200_800-1024x683.webp\" alt=\"S22_0074_fine_ssict_1200_800\" class=\"wp-image-31235\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0074_fine_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0074_fine_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0074_fine_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0074_fine_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0074_fine_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exclusive special edition: a modern take on a design classic<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 911 Edition 50Y Porsche Design is based on the 911 Targa 4 GTS with its&nbsp;six-cylinder boxer engine delivering 353 kW\/480 PS.&nbsp;Strictly limited to 750 cars, it comes with numerous features inspired by the iconic designs of F.A.&nbsp;Porsche. In addition to the all-black exterior, the nods to the past include the classic checked Sport-Tex seat centre panels and the red second hand of the Porsche Design Subsecond clock in the Sport Chrono Package, which comes as standard.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buyers can also purchase a special version of the legendary Chronograph I. Features such as the edition number and wheel-shaped winding rotor underline the connection to the 911 Edition 50Y Porsche Design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totally unique:&nbsp;a 911 S 2.4 Targa signed by F.A. Porsche<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the past two years, Porsche Classic has been working on a unique project to celebrate 50 years of Porsche Design. A 911 S 2.4 Targa from 1972, the year Porsche Design was founded, has been restored for the anniversary. \u201cThe vision was to produce a historical counterpart to the new 911 Edition 50Y Porsche Design,\u201d explains Ulrike Lutz, Head of Porsche Classic. \u201cWith the aid of the new Sonderwunsch (special wishes) programme, we were able to implement the idea of a unique pair of vehicles. The job of the designers and works restorers was to carefully transfer the specifications of the new car to the classic.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The base vehicle,&nbsp;a 911 T 2.4 Targa&nbsp;from 1972, was in a poor condition and was missing some parts. The Porsche Classic experts completely upgraded the engine and chassis to the spec of the S-version. As the top-of-the-range model in its day, it had a displacement of 2,341&nbsp;cc, which generated 190 PS at 6,500 rpm, and was equipped with mechanical fuel injection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0075_fine_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0075_fine_ssict_1200_800-1024x683.webp\" alt=\"S22_0075_fine_ssict_1200_800\" class=\"wp-image-31236\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0075_fine_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0075_fine_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0075_fine_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0075_fine_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/01\/S22_0075_fine_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In tribute to Ferdinand Alexander Porsche, this one-of-a-kind vehicle features the same colours as the legendary Chronograph I watch that he designed in 1972, with black dominating both the exterior and interior. Classic side stripes with a Platinum satin finish and integrated Porsche Design lettering adorn the flanks. As a special highlight, the Targa roll bar has also&nbsp;been&nbsp;lasered&nbsp;in a Platinum satin finish \u2013 a new interpretation of the brushed stainless steel of the original classic model. The Targa lettering is finished in matt black. Like the special edition model, the grille on the rear engine cover features a \u2018Porsche Design 50th Anniversary\u2019 badge with a reproduction of F.A. Porsche&#8217;s signature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Other anniversary products and accessories<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For all Porsche and watch fans, Porsche Design is presenting the Chronograph 1 \u2013 1972 Limited Edition with a historical logo and lettering. Based on the original and&nbsp;&nbsp;limited to 500 examples, it is available in the usual way from Porsche Design.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Limited Capsule Collections in the fashion, shoes, sportswear, luggage and accessories ranges, as well as special eyewear collections complete the anniversary offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Information on the basic retail price and local availability of the&nbsp;Porsche 911 Edition 50Y Porsche Design&nbsp;can be obtained at the nearest Porsche Centre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate a special anniversary, an exclusive edition meets a 911 S 2.4 Targa from 1972 Saudi Arabia:&nbsp;Porsche AG congratulates Porsche Design on its golden jubilee. Two very special&nbsp;cars are the highlights of the anniversary year: the exclusive&nbsp;Porsche 911 Edition 50Y Porsche Design and a historical 911 S 2.4 Targa from Porsche Design\u2019s founding year [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":31237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-31234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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