{"id":31331,"date":"2022-01-26T13:14:08","date_gmt":"2022-01-26T10:14:08","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=31331"},"modified":"2026-03-28T00:13:19","modified_gmt":"2026-03-27T21:13:19","slug":"sas-capabilities-help-ulta-beauty-navigate-highly-personalized-customer-journeys","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/sas-capabilities-help-ulta-beauty-navigate-highly-personalized-customer-journeys\/","title":{"rendered":"SAS\u2019 capabilities help Ulta Beauty navigate highly personalized customer journeys"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">Leading retailer\u2019s brand increases thanks to cloud analytics, deeper customer insights<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, United Arab Emirates, (26 January 2022):<\/strong>&nbsp;Today one of the fastest-growing retailers globally, Ulta Beauty is focused on creating highly personalized customer experiences to motivate and inspire beauty enthusiasts while earning their loyalty. To achieve this, the company continues to imagine \u2013 and reimagine \u2013 beauty and retail expectations throughout the customer journey and has recently enlisted&nbsp;<a href=\"https:\/\/video.sas.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SAS<sup>\u00ae&nbsp;<\/sup>Customer Intelligence 360<\/a>&nbsp;to support its MarTech needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thirty-one years ago, Ulta Beauty broke the mold on how to bring beauty products to consumers by offering all things beauty, all in one place, spanning price points and categories. With more than 95% sales penetration and 34 million active members in its Ultamate Rewards Program, the retailer is rich in first-party data, a powerful competitive advantage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company sought a powerful platform to manage such volumes of critical customer-level data. Ulta Beauty chose SAS\u2019 capabilities to create and activate unique segments into the SAS Customer Intelligence 360 engagement platform. With SAS, Ulta Beauty has turbocharged its ability to use data to better understand how customers think and what motivates them, with the goal to personalize customer journeys seamlessly across channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHelping our loyal guests find beauty favorites and experiences tailored to their wants, needs and values in a timely fashion creates an even more satisfying shopping environment,\u201d said Kelly Mahoney, Vice President of Member Marketing at Ulta Beauty. \u201cThe combination of cutting-edge analytics, advanced CRM capabilities and deep retail industry expertise that SAS brings to our partnership elevates our efforts to truly personalize each customer journey\u201d she said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUnderstanding the customer and deploying meaningful communications are essential in today\u2019s environment,\u201d said Richard Widdowson, Vice President of Global Retail and Consumer Goods Solutions at SAS. \u201cTogether, Ulta Beauty and SAS have evolved customer engagement through artificial intelligence (AI) and automation to turn fast-moving data into precise actions.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benefits realized: Automating customer engagement actions builds loyalty program<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ulta Beauty relies on SAS Customer Intelligence 360 to manage a variety of marketing and customer engagement programs \u2013 from credit to loyalty, customer insights and surveys. To date, the company has seen significant results in three core areas: automation, participation and retention. By automating aspects of creation and execution, multilevel customer journeys that used to take days now finalize in minutes or hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Membership in Ultamate Rewards is currently upwards of 95% \u2013 a remarkable loyalty program statistic. This participation encourages retention as customers seek to reach levels and statuses within the leading program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The future involves personalized customer guidance with SAS\u2019 help<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking forward, Ulta Beauty intends to continue using the SAS Customer Intelligence 360 to elevate individual customer journeys \u2013 making sure the right offers are delivered at the right time and in the right channels \u2013 to avoid irrelevant offers and communications oversaturation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, reinforcement learning will be added to customer journey orchestration to help guide Ulta Beauty loyalty members in effort to deepen brand affinity and engagement. The company anticipates this personalized guidance \u2013 as opposed to pushing commonly performed by retailers \u2013 will result in improved engagement, a better overall experience, and increased margin and revenues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading retailer\u2019s brand increases thanks to cloud analytics, deeper customer insights Dubai, United Arab Emirates, (26 January 2022):&nbsp;Today one of the fastest-growing retailers globally, Ulta Beauty is focused on creating highly personalized customer experiences to motivate and inspire beauty enthusiasts while earning their loyalty. To achieve this, the company continues to imagine \u2013 and reimagine [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":27250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":442,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[442],"tags":[],"class_list":["post-31331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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