{"id":31653,"date":"2022-02-06T18:10:11","date_gmt":"2022-02-06T15:10:11","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=31653"},"modified":"2026-03-28T00:18:49","modified_gmt":"2026-03-27T21:18:49","slug":"lincoln-celebrates-a-century-of-elegance-and-innovation-looks-ahead-to-a-connected-electrified-future","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/lincoln-celebrates-a-century-of-elegance-and-innovation-looks-ahead-to-a-connected-electrified-future\/","title":{"rendered":"Lincoln Celebrates a Century of Elegance and Innovation, Looks Ahead to a Connected, Electrified Future"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>Marking a century of Lincoln, the brand celebrates its storied past as it prepares for an exciting, electric future<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Over the last 100 years, Lincoln has pioneered such innovations as center-opening coach doors, electric gauges, keyless entry and symphonic chimes and has pushed the boundaries of elegant automotive design, introducing products and services that have come to define the iconic American luxury brand it has become today<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Feb. 4 marks Ford Motor Company\u2019s purchase of Lincoln 100 years ago; centennial comes at a pivotal time, as the brand looks to continue its global momentum and advance its commitment to electrification<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Al Riyadh, Saudi Arabia,&nbsp;<\/strong><strong>February<\/strong><strong>&nbsp;<\/strong><strong>6<\/strong><strong>, 2022<\/strong>&nbsp;\u2013 On Feb. 4, 1922, Henry Ford, with encouragement from his wife Clara and his son Edsel Ford, purchased The Lincoln Motor Company from distinguished inventor and automotive engineer Henry Leland for $8 million. The transaction set in motion the creation of an iconic American luxury brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>\u201cWe are at a defining moment in our history. We look back at Lincoln\u2019s past and find inspiration for the future and, to reflect on what we have accomplished \u2013 maintaining a balance between the brand\u2019s core values and redefining our vehicle and experiences for the next generation of luxury clients,\u201d says Joy Falotico, president, Lincoln. \u201cThe timing of our 100<sup>th<\/sup>&nbsp;anniversary couldn\u2019t be more ideal as we shift to an electrified future, and I look forward to shepherding the brand into the next 100 years.\u201d&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as the brand celebrates its 100th anniversary and storied past, it is equally focused on an exciting future. Lincoln is committed to delivering a unique lineup of electrified vehicles and connected services that create effortless experiences for its clients.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith classic style, form and function that became the hallmark of the brand,&nbsp;there\u2019s something very special about Lincoln,\u201d said Jim Farley, president and CEO, Ford. \u201cAnd as we move toward an electric future with connected technologies and always-on experiences, I am so excited to see where the brand will go as it begins its second century.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/1941-Lincoln-Continental_02_ssict_1000_505.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"505\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/1941-Lincoln-Continental_02_ssict_1000_505.webp\" alt=\"1941 Lincoln Continental_02_ssict_1000_505\" class=\"wp-image-31655\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/1941-Lincoln-Continental_02_ssict_1000_505.webp 1000w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/1941-Lincoln-Continental_02_ssict_1000_505-300x152.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/1941-Lincoln-Continental_02_ssict_1000_505-768x388.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A century of innovation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much of the success the company experienced early on is credited to the influence of Edsel Ford, who served as president of Lincoln from shortly after acquisition to his death in 1943. His ambition is summed up best in his own famous words \u2013 \u201cFather made the most popular cars in the world; I want to make the best.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Edsel prioritized design and styling, while also making customization affordable, allowing him to offer precision and performance in a beautifully executed package, at a price within reach. The belief that a car could be more than just transportation was foundational to the rise of Lincoln.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1936 the company introduced the Lincoln Zephyr, the brand\u2019s first mid-priced vehicle that featured a streamlined design and an \u201calligator\u201d-type hood. In 1939 the Lincoln Continental debuted as a personal-use vehicle, becoming an instant design classic and quickly establishing the personal luxury car segment in America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1952 Edsel\u2019s son, William Clay Ford, was appointed manager of special product operations, in charge of engineers and designers planning the Continental\u2019s successor, the Continental Mark II, considered by many one of the greatest cars ever built.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the years, Lincoln has pioneered multiple new features and innovations, and continues to introduce advancements today. A few more notable moments in its history include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1955: Lincoln introduces the Mark II to showrooms<\/li><li>1961: Lincoln debuts coach doors on its Continental<\/li><li>1977: Integrated visor-mounted garage door opener debuts on Lincoln Versailles<\/li><li>1980: Speedometer, fuel gauge, message centers go electric, keyless entry is introduced<\/li><li>1987: Front-wheel drive debuts<\/li><li>1994: Memory recall for seat and mirror positioning introduced via a remote transmitter<\/li><li>2010: Lincoln launches its first hybrid electric vehicle \u2013 the MKZ Hybrid&nbsp;<\/li><li>2017: Lincoln reveals the Navigator concept, transforming the future of the flagship SUV with an all-new design and innovative features including 30-Way Perfect Position Seats<\/li><li>2018: Lincoln celebrates the 80th anniversary of the Continental and debuts the special edition Continental Coach Door<\/li><li>2018-19: Symphonic chimes recorded by Detroit Symphony Orchestra; Lincoln launches all-new Lincoln Aviator and Corsair SUVs<\/li><li>2021: Lincoln introduces the first locally produced sedan for the China market at Auto Guangzhou, the all-new Lincoln Zephyr, advancing the brand\u2019s design language<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Redefining the Lincoln brand<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a century, Lincoln has focused on forward-looking innovations, while maintaining its core values that keep the brand\u2019s products fresh and desirable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The introduction of the fourth-generation Navigator in 2018 was instrumental to an upturn in the direction of the brand. A combination of modern luxury and innovative technology, including the debut of 30-Way Perfect Position Seats in the all-new flagship SUV, elevated first-class travel for families, kicking off a resurgence that Lincoln continues to advance today.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The momentum continues with the introduction of new products and services. This year will see the launch of a new Navigator, elevating the brand\u2019s sanctuary again with signature new features, including ActiveGlide hands-free driver-assist technology.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marking a century of Lincoln, the brand celebrates its storied past as it prepares for an exciting, electric future Over the last 100 years, Lincoln has pioneered such innovations as center-opening coach doors, electric gauges, keyless entry and symphonic chimes and has pushed the boundaries of elegant automotive design, introducing products and services that have [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":31656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-31653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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