{"id":31955,"date":"2022-02-20T10:37:25","date_gmt":"2022-02-20T07:37:25","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=31955"},"modified":"2026-03-28T00:23:59","modified_gmt":"2026-03-27T21:23:59","slug":"nuwa-capital-backs-saudi-arabias-edfapay-in-its-latest-fintech-investment-in-the-region","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/nuwa-capital-backs-saudi-arabias-edfapay-in-its-latest-fintech-investment-in-the-region\/","title":{"rendered":"Nuwa Capital backs Saudi Arabia\u2019s EdfaPay, in its latest Fintech investment in the region"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Saudi Arabia, February 20, 2022 &#8211; <\/strong>Nuwa Capital announced its latest investment in Saudi Arabia, through its participation in a $1.6M (SAR 6M) pre-seed round of Saudi-based fintech company EdfaPay. The round was co-led by Wallan Investment Group and InspireUs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company has built a softPOS system, which allows any merchant to accept payments using their smartphones as opposed to a traditional POS system. This essentially transforms every NFC smartphone into a payment terminal. EdfaPay is launching on the heels of a wider transition towards software-based POS systems, which Nuwa Capital believe will witness a growth rate similar to software-based payment systems (such as Google Pay and Apple Pay). The company was founded by Ghormallah AlGhamdi, Nedal Sabahi Nedal and Veysel Baydogan, who collectively bring over 50 years of regional and global experience to tackling this problem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/22\u0646\u0648\u0627\u0629-\u0643\u0627\u0628\u064a\u062a\u0627\u064422-\u062a\u062f\u0639\u0645-\u0634\u0631\u0643\u0629-22\u0627\u0655\u062f\u0641\u0639-\u0628\u0627\u064a22-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629-\u0641\u064a-\u0627\u0654\u062d\u062f\u062b-\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627-\u0628\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0642\u0646\u064a\u0629-\u0627\u0644\u0645\u0627\u0644\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0637\u0642\u0629-\u0661_ssict_1200_824.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/22\u0646\u0648\u0627\u0629-\u0643\u0627\u0628\u064a\u062a\u0627\u064422-\u062a\u062f\u0639\u0645-\u0634\u0631\u0643\u0629-22\u0627\u0655\u062f\u0641\u0639-\u0628\u0627\u064a22-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629-\u0641\u064a-\u0627\u0654\u062d\u062f\u062b-\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627-\u0628\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0642\u0646\u064a\u0629-\u0627\u0644\u0645\u0627\u0644\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0637\u0642\u0629-\u0661_ssict_1200_824-1024x703.webp\" alt=\"\u0646\u0648\u0627\u0629 \u0643\u0627\u0628\u064a\u062a\u0627\u0644 \u062a\u062f\u0639\u0645 \u0634\u0631\u0643\u0629 \u0627\u0655\u062f\u0641\u0639 \u0628\u0627\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0641\u064a \u0627\u0654\u062d\u062f\u062b \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627 \u0628\u0645\u062c\u0627\u0644 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https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/22\u0646\u0648\u0627\u0629-\u0643\u0627\u0628\u064a\u062a\u0627\u064422-\u062a\u062f\u0639\u0645-\u0634\u0631\u0643\u0629-22\u0627\u0655\u062f\u0641\u0639-\u0628\u0627\u064a22-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629-\u0641\u064a-\u0627\u0654\u062d\u062f\u062b-\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627-\u0628\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0642\u0646\u064a\u0629-\u0627\u0644\u0645\u0627\u0644\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0637\u0642\u0629-\u0661_ssict_1200_824-1080x742.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/22\u0646\u0648\u0627\u0629-\u0643\u0627\u0628\u064a\u062a\u0627\u064422-\u062a\u062f\u0639\u0645-\u0634\u0631\u0643\u0629-22\u0627\u0655\u062f\u0641\u0639-\u0628\u0627\u064a22-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629-\u0641\u064a-\u0627\u0654\u062d\u062f\u062b-\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627-\u0628\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0642\u0646\u064a\u0629-\u0627\u0644\u0645\u0627\u0644\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0637\u0642\u0629-\u0661_ssict_1200_824.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">EdfaPay\u2019s softPOS solution allows merchants to reduce the capital costs and technical hurdles associated when setting up their payment solutions. It also allows them to expand their reach in accepting card payments in locations where legacy solutions cannot be deployed, such as in direct sales, small stores, food delivery agents, sales agents, bazar shacks, and much more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cImproving digital payment accessibility is key to unlocking scale in many businesses, the company is spearheaded by three founders that we have deep belief in. EdfaPay is going after the opportunity to cut cost and avoid technical hurdles for small-scale business and smoothly plug into digitized payments\u201d said Kholoud Almohammadi, Venture Partner at Nuwa Capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company has also developed a suite of tools to help merchants access additional data post-payment. For example, merchants can now access transactional and historical data via a dashboard, which also allows them to manage user access across branches and stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Saudi market is at an inflection point when it comes to financial services. While there is a tangible move towards digitizing payments, merchants are still faced with a lot of friction and costs incurred by setting up payment solutions. We are tapping into an opportunity that has remained largely underserved, while allowing our customers to focus on what they do best,\u201d said Ghormallah Alghamdi, CEO at EdfaPay.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/22\u0646\u0648\u0627\u0629-\u0643\u0627\u0628\u064a\u062a\u0627\u064422-\u062a\u062f\u0639\u0645-\u0634\u0631\u0643\u0629-22\u0627\u0655\u062f\u0641\u0639-\u0628\u0627\u064a22-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629-\u0641\u064a-\u0627\u0654\u062d\u062f\u062b-\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627-\u0628\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0642\u0646\u064a\u0629-\u0627\u0644\u0645\u0627\u0644\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0637\u0642\u0629-\u0663_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/22\u0646\u0648\u0627\u0629-\u0643\u0627\u0628\u064a\u062a\u0627\u064422-\u062a\u062f\u0639\u0645-\u0634\u0631\u0643\u0629-22\u0627\u0655\u062f\u0641\u0639-\u0628\u0627\u064a22-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629-\u0641\u064a-\u0627\u0654\u062d\u062f\u062b-\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627-\u0628\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0642\u0646\u064a\u0629-\u0627\u0644\u0645\u0627\u0644\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0637\u0642\u0629-\u0663_ssict_1200_800-1024x683.webp\" alt=\"\u0646\u0648\u0627\u0629 \u0643\u0627\u0628\u064a\u062a\u0627\u0644 \u062a\u062f\u0639\u0645 \u0634\u0631\u0643\u0629 \u0627\u0655\u062f\u0641\u0639 \u0628\u0627\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0641\u064a \u0627\u0654\u062d\u062f\u062b \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627 \u0628\u0645\u062c\u0627\u0644 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https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/02\/22\u0646\u0648\u0627\u0629-\u0643\u0627\u0628\u064a\u062a\u0627\u064422-\u062a\u062f\u0639\u0645-\u0634\u0631\u0643\u0629-22\u0627\u0655\u062f\u0641\u0639-\u0628\u0627\u064a22-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629-\u0641\u064a-\u0627\u0654\u062d\u062f\u062b-\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627-\u0628\u0645\u062c\u0627\u0644-\u0627\u0644\u062a\u0642\u0646\u064a\u0629-\u0627\u0644\u0645\u0627\u0644\u064a\u0629-\u0641\u064a-\u0627\u0644\u0645\u0646\u0637\u0642\u0629-\u0663_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEdfaPay essentially allows merchants to offload the burden of managing payments at scale. The suite of tools the team has built empowers merchants to expand their business as well as leverage data through multiple touchpoints,\u201c said Yaser Alghamdi, investor in EdfaPay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, Saudi Arabia, February 20, 2022 &#8211; Nuwa Capital announced its latest investment in Saudi Arabia, through its participation in a $1.6M (SAR 6M) pre-seed round of Saudi-based fintech company EdfaPay. The round was co-led by Wallan Investment Group and InspireUs. The company has built a softPOS system, which allows any merchant to accept payments [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":31957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-31955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EdfaPay investment - Nuwa Capital backs fintech | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"EdfaPay investment: Nuwa Capital joins a $1.6M pre-seed round for Saudi fintech EdfaPay\u2019s softPOS smartphone payments system.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/nuwa-capital-backs-saudi-arabias-edfapay-in-its-latest-fintech-investment-in-the-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EdfaPay investment - Nuwa Capital backs fintech | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"EdfaPay investment: Nuwa Capital joins a $1.6M pre-seed round for Saudi fintech EdfaPay\u2019s softPOS smartphone 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