{"id":32056,"date":"2022-02-26T09:34:19","date_gmt":"2022-02-26T06:34:19","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=32056"},"modified":"2026-03-28T00:25:35","modified_gmt":"2026-03-27T21:25:35","slug":"bupa-arabia-urges-digital-transformation-in-insurance-industry","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/bupa-arabia-urges-digital-transformation-in-insurance-industry\/","title":{"rendered":"Bupa Arabia Urges Digital Transformation in Insurance Industry"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>InsureTek Middle East 2022 International Conference Highlights the Importance of Digitization and Innovation in Insurance Industry <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bupa Arabia\u2019s participation at the InsureTek Middle East 2022 Conference reinforces the company\u2019s leading role in reshaping the insurance industry.<\/li><li>Hamideddin: Embracing digitization is no longer a luxury, but rather a necessity and pivotal requirement to keep pace with our time.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jeddah, Saudi Arabia: <\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;COVID-19&#8221; pandemic reinforced the importance of digitization for the insurance and healthcare sector, especially as it is reshaping the insurance industry, and playing an important role in providing better services tailored to meet customers\u2019 needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The recent InsureTek Middle East 2022 International Conference, which ran from Feb 9-10, considered to be one of the most important regional events spotlighting digitization and innovation in the insurance industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<a href=\"https:\/\/www.bupa.com.sa\">Bupa Arabia\u2019s<\/a> participation at the InsureTek Middle East 2022 Conference comes as part of our continuous efforts to be active partners in the development and growth of the insurance industry in Saudi Arabia and the region as a whole,\u201d said Alshereef Hamideddin, Marketing and Customer Experience Director at Bupa Arabia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cInsureTek provided a unique opportunity as a platform to exchange experiences with partners in the technology and insurance sectors, thus contributing to the transformation of the insurance industry,\u201d Hamideddin stated. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Embracing digitization is no longer a luxury, but rather a necessity and pivotal requirement for the insurance industry to be able to provide an easy journey for our customers. Enhancing the customer experience will always be a priority for us moving forward,\u201d Hamideddin said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He additionally added: &#8220;The future of the insurance industry in the coming years, not only in Saudi Arabia but also in the rest of the world, will largely be shaped by the industry\u2019s ability to leverage digital transformation and AI solutions to improve customer experience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hamideddin said that the continuity of insurance companies and their survival in the sector has become largely dependent on how they provide services and solutions to customers and by improving customers\u2019 personal experiences. \u201cThis requires the implementation of comprehensive digital transformation strategies in the insurance industry,\u201d he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is worth noting that Bupa Arabia for Cooperative Insurance was one of the first companies in the Saudi insurance industry to establish an entire department for digital transformation in 2018 with the aim of developing digital services and innovative solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More recently, Bupa Arabia launched its new &#8220;Telehealth&#8221; platform, which directly connects major healthcare providers with its members, providing a seamless customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>InsureTek Middle East 2022 International Conference Highlights the Importance of Digitization and Innovation in Insurance Industry Bupa Arabia\u2019s participation at the InsureTek Middle East 2022 Conference reinforces the company\u2019s leading role in reshaping the insurance industry. Hamideddin: Embracing digitization is no longer a luxury, but rather a necessity and pivotal requirement to keep pace with [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":32057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":72,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-32056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-tech","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bupa Arabia digitization - Transformation push | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Bupa Arabia digitization is driving innovation in insurance. 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