{"id":32398,"date":"2022-03-08T13:14:43","date_gmt":"2022-03-08T10:14:43","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=32398"},"modified":"2026-03-28T00:31:13","modified_gmt":"2026-03-27T21:31:13","slug":"haagen-dazs-celebrates-international-womens-day-across-global-markets-shining-the-spotlight-on-iwd2022-womenwhodontholdback","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/haagen-dazs-celebrates-international-womens-day-across-global-markets-shining-the-spotlight-on-iwd2022-womenwhodontholdback\/","title":{"rendered":"H\u00e4agen-Dazs celebrates International Women\u2019s Day across global markets shining the spotlight on \u00a0#IWD2022 #WomenWhoDontHoldBack"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>From renaming several iconic flavours after inspiring women, encouraging women to nominate and celebrate other women\u2019s successes, H\u00e4agen-Dazs takes its successful International Women\u2019s Day campaign across the world covering KSA, Kuwait, Qatar, UAE, China, France, Spain, Mexico, Panama, Puerto Rico, Taiwan, Hong Kong<\/em><\/li><li><em>24 trailblazers across the globe share their inspirational journeys as part of the brand\u2019s efforts to champion women\u2019s issues<\/em><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/IWD-Ha\u0308agen-Dazs-2022_ssict_1200_1200.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/IWD-Ha\u0308agen-Dazs-2022_ssict_1200_1200-1024x1024.webp\" alt=\"IWD Ha\u0308agen-Dazs 2022_ssict_1200_1200\" class=\"wp-image-32399\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/IWD-Ha\u0308agen-Dazs-2022_ssict_1200_1200-1024x1024.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/IWD-Ha\u0308agen-Dazs-2022_ssict_1200_1200-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/IWD-Ha\u0308agen-Dazs-2022_ssict_1200_1200-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/IWD-Ha\u0308agen-Dazs-2022_ssict_1200_1200-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/IWD-Ha\u0308agen-Dazs-2022_ssict_1200_1200-1080x1080.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/IWD-Ha\u0308agen-Dazs-2022_ssict_1200_1200-440x440.webp 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/IWD-Ha\u0308agen-Dazs-2022_ssict_1200_1200.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KSA, 8 March 2022<\/strong>: Expanding beyond the successful celebration started in UAE for IWD 2021, this year\u2019s H\u00e4agen-Dazs <em>#WomenWhoDontHoldBack<\/em> campaign of 2022 has snowballed into a global tribute spanning 12 countries, including KSA, honoring the achievements of women who have not held back and realized their dreams. Since 1960, H\u00e4agen-Dazs ice cream hasn\u2019t held back and this year, the brand champions 24 international trailblazers who are pioneers with motivating stories that need to be celebrated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The premier International Women\u2019s Day campaign in the UAE celebrated extraordinary women living in the Middle East; four classic H\u00e4agen-Dazs ice cream flavors were renamed after icons who overcame individual challenges which didn\u2019t allow to hold them back from achieving their goals. In 2022, the campaign which expands across the GCC, sees four pioneering women celebrated including the first woman to complete an Ironman in KSA, Kuwait\u2019s first female DJ, Emirates\u2019 first female mechanic and one of the first female TV presenters in Qatar. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe believe the world needs to hear about these remarkable women, from all walks of life, who are breaking glass ceilings, turning challenges into victories, stepping outside their comfort zones and are a physical embodiment of what our \u2018Don\u2019t Hold Back\u2019 campaign represents,\u201d says Michelle Odland, <a>H\u00e4agen-Dazs<\/a> Global Brand Director. \u201cIt is iconic women like these, who have made a personal impact for women the world over, including myself, enabling and inspiring us to pursue our dreams and dismantle barriers to our collective success.\u201d&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDon\u2019t Hold Back\u201d is a core concept of the brand &#8211; an inspiration for people across the world to live life to the fullest, a belief instilled from founders Rueben and Rose Mattus who revolutionized ice cream using the best ingredients in its products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The local narrative themed activations rolling out through the month across each market include free scoop giveaways, renaming four iconic flavours and encouraging women to nominate others, sharing their inspirational stories in different local communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn KSA, we are shining the spotlight on Dr Dina Al-Tayeb renaming our Salted Caramel ice cream after her; this best seller welcomes a stunning juxtaposition of flavours, just like Dr. Dina as she became the first Saudi woman to complete an Ironman. Hills of creamy caramel ice cream laced with distinct rivers of salted butter caramel sauce and craters of irresistible salted caramel brittle are reminiscent of the ups and downs that came with Dr. Dina\u2019s journey to the finish line,\u201d said Azfar ul Islam, Marketing Director Middle East &amp; Africa. \u201cIn addition, women visiting our stores on March 8<sup>th<\/sup> will also be treated to a free scoop from any of the four iconic flavours renamed in the region.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odland added: \u201cTaking the concept global for International Women\u2019s Day this year is a testament to our core belief of the importance of elevating and inspiring women all over the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From renaming several iconic flavours after inspiring women, encouraging women to nominate and celebrate other women\u2019s successes, H\u00e4agen-Dazs takes its successful International Women\u2019s Day campaign across the world covering KSA, Kuwait, Qatar, UAE, China, France, Spain, Mexico, Panama, Puerto Rico, Taiwan, Hong Kong 24 trailblazers across the globe share their inspirational journeys as part of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":32399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-32398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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