Visa (NYSE:V), a global payments technology company, has announced the launch of its highly anticipated \u2018Not A Tourist\u2019 Summer Getaway 2016 campaign that will provide Visa cardholders in the Kingdom of Saudi Arabia with a chance to win exciting holiday packages every week until 12 September 2016.
To be automatically entered to win a holiday package, cardholders need to make at least one international transaction worth US$100 or more during the promotional period using their Visa cards. Eligible international transactions include point-of-sales (POS) spends, ATM withdrawals and eCommerce transactions on international sites. Prizes for each week will be announced at the end of the \u2018Not A Tourist\u2019 Summer Getaway 2016 campaign.
This is a continuation of last year\u2019s \u2018NotATourist campaign\u2019 launched to inspire travellers to explore destinations as locals rather than tourists, by giving them access to local knowledge using crowdsourced digital content available on Visa\u2019s NotATourist website (http:\/\/www.visa-promotions.com\/notatourist\/find-more.html) and the Visa Explore mobile app.
Karim Beg, Head of Marketing, Visa, Middle East and North Africa, said: \u201cVisa is delighted to launch another edition of the highly anticipated \u2018Not A Tourist\u2019 Summer Getaway 2016 campaign that rewards international holiday spends. Summer is upon us and everyone is on the lookout for the best holiday deals in exciting destinations. The #NotATourist campaign is aimed at rewarding Visa cardholders while driving travel inspiration and aiding in travel planning.\u201d
In addition to rewarding cardholders, the promotion aims to reinforce the benefits of cashless transactions. Instead of carrying large amounts of cash while travelling overseas, Visa is encouraging cardholders to use their cards for all holiday-related transactions \u2013 which has the dual benefit of being more safe and secure.
\u201cBesides driving home the message of safe and convenient payments with Visa in target markets, we also want #NotATourist to facilitate cross border spends. Visa is accepted at 40 million merchants and 2.5 million ATMs around the world which means travelers can use Visa\u2019s products wherever they wish to travel this summer,\u201d Beg concluded.
In addition to the Kingdom of Saudi Arabia, the \u2018Not A Tourist\u2019 Summer Getaway 2016 campaign is running in Kuwait, Lebanon, Morocco, Qatar and the UAE.<\/p>\n","protected":false},"excerpt":{"rendered":"
Visa (NYSE:V), a global payments technology company, has announced the launch of its highly anticipated \u2018Not A Tourist\u2019 Summer Getaway 2016 campaign that will provide Visa cardholders in the Kingdom of Saudi Arabia with a chance to win exciting holiday packages every week until 12 September 2016. To be automatically entered to win a holiday […]<\/p>\n","protected":false},"author":2,"featured_media":1751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n