According to a commissioned study on how Wusool empowered working Saudi women:<\/p>\n\n\n\n
Riyadh, KSA, March 8th<\/sup> 2022:<\/strong> Uber has announced today the results of a recently-commissioned study to measure the 4-year impact of the \u201cWusool\u201d program, an enhanced mobility partnership that was co-launched with Saudi Human Resources Development Fund (HRDF) in Saudi Arabia in 2017 to make transport more accessible to women going to work. The program proved to be highly successful in empowering working Saudi women.<\/p>\n\n\n\n The program is funded by HRDF and operated by Takamol Holdings, and aims to increase female participation in the private work force in line with the goals of the Saudi Vision 2030 by addressing local mobility challenges through affordable subsidized transportation requested through the Uber app, and eventually through other ride-sharing applications. The private-public collaboration is Uber\u2019s largest subsidy program, and one of the largest government partnerships globally.<\/p>\n\n\n\n Conducted by Roland Berger, a leading global consulting firm of European origin, the study revealed the success and key achievements the Wusool program, including:<\/p>\n\n\n\n Mohammad Gazzaz, General Manager of Uber Saudi Arabia<\/strong>, said, \u201cWe are very pleased to announce the tangible impact that Wusool is making in empowering women in Saudi Arabia. Programs like Wusool are an important driver of Saudi Arabia exceeding its female labor force participation goals under the Vision 2030, and we\u2019re proud that the Uber platform has played a key role to achieve this. We remain committed to female empowerment in the Kingdom, and are running a host of initiatives to expand economic opportunities for women.\u201d<\/p>\n\n\n\n Turki Al-Jawani, Director General of the HDRF, said,<\/strong> \u201cWith the Kingdom\u2019s 2030 Vision\u2019s focus on increasing women\u2019s participation in the labor force, we have launched programs that enable women to join the labor market and then remain a part of it. Wusool has been successful in addressing the issue of transportation, which is a key challenge to employment continuity, particularly for entry-level women workers. The Fund\u2019s multiple initiatives under the National Transformation Program helped boost women\u2019s participation in the economy to over 30% by mid-2021.\u201d<\/p>\n\n\n\n Ahmad Al-Yamani, CEO of Takamol Holding said,<\/strong> \u201cThe impact of Wusool on increasing job retention for Saudi female employees has been immense. The program was created to meet the needs of working women for flexible and affordable transportation. We remain committed to introducing initiatives that empower working women in achieving their ambitions and aspirations.\u201d<\/p>\n\n\n\n Wusool beneficiaries are expected to grow further in 2022 to cross 150,000 by year-end. Plans are also underway for Wusool to expand into carpooling services.<\/p>\n\n\n\n Uber has consistently focused on women empowerment in Saudi Arabia. A key company initiative in the country is \u201cMasaruky\u201d, which translates to \u201cYour Path\u201d. The initiative has seen Uber pledge over SAR 1,000,000 (USD 266,500) to support women drivers and enable them to access flexible economic opportunities more easily, such as driving using the Uber app.<\/p>\n","protected":false},"excerpt":{"rendered":" According to a commissioned study on how Wusool empowered working Saudi women: Riyadh, KSA, March 8th 2022: Uber has announced today the results of a recently-commissioned study to measure the 4-year impact of the \u201cWusool\u201d program, an enhanced mobility partnership that was co-launched with Saudi Human Resources Development Fund (HRDF) in Saudi Arabia in 2017 […]<\/p>\n","protected":false},"author":13,"featured_media":32447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-32446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n