{"id":33005,"date":"2022-03-31T09:39:46","date_gmt":"2022-03-31T06:39:46","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=33005"},"modified":"2026-03-28T00:42:18","modified_gmt":"2026-03-27T21:42:18","slug":"e-partners-with-meta-to-drive-innovation-as-it-accelerates-its-transformation-to-a-techco","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/e-partners-with-meta-to-drive-innovation-as-it-accelerates-its-transformation-to-a-techco\/","title":{"rendered":"e&#038; partners with Meta to drive innovation as it accelerates its transformation to a techco"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Leverage on Meta apps and services to enhance brand, performance and culture<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abu Dhabi, 31 March 2022:<\/strong> As part of e&amp;\u2019s transformation drive to become a global technology conglomerate, the Group today announced a strategic partnership roadmap with Meta. The collaboration will enable e&amp; to become a leading techco player driving innovation, enhancing organisational performance and nurturing its internal culture across its footprint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">e&amp; (formerly known as Etisalat Group) and Meta will work together on use cases that integrate with the latest Meta products and solutions, consumer channel digitalisation, enhancing Augmented Reality (AR) and Virtual Reality (VR) experiences and conversational commerce throughout its digital communication plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of its strategy, e&amp; will elevate its global positioning by zoning in on creative development and automation, immersive experiences and strategic partnerships. Internally, there will be a group-wide effort in driving a more productive work culture by creating customised learning paths and certifications, training and workshops, implementing robust internal communications plans, and heightening workplace collaboration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/GCEO-HATEM-DOWIDAR-eLOGO1_ssict_1200_1500.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/GCEO-HATEM-DOWIDAR-eLOGO1_ssict_1200_1500-819x1024.webp\" alt=\"GCEO HATEM DOWIDAR e&amp;LOGO1_ssict_1200_1500\" class=\"wp-image-33008\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/GCEO-HATEM-DOWIDAR-eLOGO1_ssict_1200_1500-819x1024.webp 819w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/GCEO-HATEM-DOWIDAR-eLOGO1_ssict_1200_1500-240x300.webp 240w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/GCEO-HATEM-DOWIDAR-eLOGO1_ssict_1200_1500-768x960.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/GCEO-HATEM-DOWIDAR-eLOGO1_ssict_1200_1500-1080x1350.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/GCEO-HATEM-DOWIDAR-eLOGO1_ssict_1200_1500.webp 1200w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur partnership with Meta is in line with our ambitious goals of creating limitless possibilities built on connections, connectivity and collaboration,\u201d said Hatem Dowidar, CEO, e&amp;. \u201cWe are developing strong partnerships and identifying new growth opportunities as we advance our transformational journey for the benefit of our customer segments and shareholders. We look forward to a fruitful collaboration with Meta as we continue to create a more progressive business model that supports our growth aspirations to stay fit for the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAn important element in our partnership with Meta is to design powerful, seamless digital experiences for all our customers so that they are empowered to advance their own digital transformation agenda with our support. Our advanced 5G network will ensure that we provide a platform that will combine multiple technologies to bring the internet to life and help our customers embrace a digital-first lifestyle more efficiently.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/Fares-Akkad-Regional-Director-for-MENA-at-Meta_ssict_1200_816.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/Fares-Akkad-Regional-Director-for-MENA-at-Meta_ssict_1200_816-1024x696.webp\" alt=\"Fares Akkad, Regional Director for MENA, at Meta_ssict_1200_816\" class=\"wp-image-33007\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/Fares-Akkad-Regional-Director-for-MENA-at-Meta_ssict_1200_816-1024x696.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/Fares-Akkad-Regional-Director-for-MENA-at-Meta_ssict_1200_816-300x204.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/Fares-Akkad-Regional-Director-for-MENA-at-Meta_ssict_1200_816-768x522.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/Fares-Akkad-Regional-Director-for-MENA-at-Meta_ssict_1200_816-1080x734.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/03\/Fares-Akkad-Regional-Director-for-MENA-at-Meta_ssict_1200_816.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on the partnership Fares Akkad, Regional Director for MENA, at Meta said: \u201dAt Meta, we\u2019re focused on continuing to build innovative products and tools, so we can keep helping businesses and partners connect with people. We are excited to work with e&amp; to further grow their digital transformation journey and leverage Meta technologies to benefit their customer base.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etisalat Group has changed its brand identity to e&amp;, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group\u2019s main business pillars. The <strong>Telecoms<\/strong> business currently continues to operate led by Etisalat UAE in e&amp;\u2019s home market and by existing subsidiaries for international operations, upholding the Group\u2019s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group\u2019s various customer segments. Ramping up the digital services for individual customers to elevate their digital-first lifestyle, <strong>e&amp; life<\/strong> brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology. To enable the digital transformation of governments, large-scale enterprises and corporates, <strong>e&amp; enterprise<\/strong> focusses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects<strong>. e&amp; capital<\/strong> allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leverage on Meta apps and services to enhance brand, performance and culture Abu Dhabi, 31 March 2022: As part of e&amp;\u2019s transformation drive to become a global technology conglomerate, the Group today announced a strategic partnership roadmap with Meta. The collaboration will enable e&amp; to become a leading techco player driving innovation, enhancing organisational performance [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":33006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":19,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24,396],"tags":[],"class_list":["post-33005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e&amp; 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