{"id":33151,"date":"2022-04-05T13:37:50","date_gmt":"2022-04-05T10:37:50","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=33151"},"modified":"2026-03-28T00:44:25","modified_gmt":"2026-03-27T21:44:25","slug":"this-ramadan-lego-middle-east-brings-us-a-glimpse-of-ramadan-through-the-eyes-of-children","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/this-ramadan-lego-middle-east-brings-us-a-glimpse-of-ramadan-through-the-eyes-of-children\/","title":{"rendered":"This Ramadan LEGO\u00ae Middle East brings us a glimpse of &#8216;Ramadan through the eyes of children"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dubai; United Arab Emirates; 5 April 2022:&nbsp;<\/strong>As people across the region immerse themselves in the spirit of Ramadan, LEGO\u00ae&nbsp;Middle East places the spotlight on the little ones. &nbsp;This year\u2019s campaign welcome adults to see the world in one of the most meaningful ways: <strong>through the eyes of children.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Children are innately creative and imaginative. Their imaginative minds constantly seek to understand the world around them, which results in new perspectives innocently built on how they experience the world around them.&nbsp;&nbsp;As most parents will agree, for children there is so much that is new, exciting and to understand. Everyday moments are indirect learning experiences. They see everything with curious eyes, knowing there is so much to see, experience and enjoy each time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this year\u2019s Ramadan campaign, #RamadanThroughChildrensEyes, LEGO Middle East brings together kids from all backgrounds to enquire what they remember or love about Ramadan and showcase the breadth of their imaginations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-3_ssict_1008_681.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"681\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-3_ssict_1008_681.webp\" alt=\"Ramadan Through Their Eyes Image 3_ssict_1008_681\" class=\"wp-image-33154\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-3_ssict_1008_681.webp 1008w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-3_ssict_1008_681-300x203.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-3_ssict_1008_681-768x519.webp 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Through this campaign, LEGO Middle East encourages families to come together for quality time and build the world around them in fresh light. \u201cAt the LEGO Group we believe that children are our role models. We are truly fascinated by how children perceive the world, and in this case, we can\u2019t wait to show Ramadan through their eyes,\u201d said <strong>Ula Bieganska, Head of Marketing, LEGO MEA.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LEGO bricks are always an invitation to children and their parents to bring their imaginations to life through building. The creativity of children is limitless. In this campaign, LEGO Middle East also emphasizes the importance of inclusive play, stating that LEGO play is for everyone, no matter their race, gender, language, or other challenges they may face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LEGO products offer unique play experiences that support children\u2019s creativity and learning. One of the best ways to learn new things is through play \u2013 regardless of age. Playing with LEGO bricks provides children with endless possibilities and opens a whole new world of imagination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the key findings in the LEGO\u00ae Play Well Study 2020 was that 96% of parents say that play improves family bonds and helps improve the family well-being. We invite families to enjoy quality time together this Ramadan, by playing with their children and really viewing the occasion through the innocent eyes of children.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-1_ssict_1000_679.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"679\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-1_ssict_1000_679.webp\" alt=\"Ramadan Through Their Eyes Image 1_ssict_1000_679\" class=\"wp-image-33152\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-1_ssict_1000_679.webp 1000w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-1_ssict_1000_679-300x204.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/04\/Ramadan-Through-Their-Eyes-Image-1_ssict_1000_679-768x521.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Share your Ramadan creations on the LEGO Instagram page by tagging @LEGOMiddleEast #RamadanThroughTheirEyes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai; United Arab Emirates; 5 April 2022:&nbsp;As people across the region immerse themselves in the spirit of Ramadan, LEGO\u00ae&nbsp;Middle East places the spotlight on the little ones. &nbsp;This year\u2019s campaign welcome adults to see the world in one of the most meaningful ways: through the eyes of children. Children are innately creative and imaginative. Their [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":33153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-33151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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