{"id":33742,"date":"2022-05-18T18:19:44","date_gmt":"2022-05-18T15:19:44","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=33742"},"modified":"2026-03-28T00:54:56","modified_gmt":"2026-03-27T21:54:56","slug":"with-a-smile-or-a-wave-paying-in-store-just-got-personal","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/","title":{"rendered":"With a smile or a wave, paying in store just got personal"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Mastercard unleashes a new era of biometric payments to enhance the check-out experience<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Saudi Arabia: 18 May 2022<\/strong>&nbsp;\u2013 No more fumbling for your phone or hunting for your wallet when you have your hands full \u2013 the next generation of in-person payments will only need a quick smile or wave of your hand. The trusted technology that uses your face or fingerprint to unlock your phone can now be used to help consumers speed through the checkout. With Mastercard&#8217;s new&nbsp;<strong>Biometric Checkout Program<\/strong>, all you will need is yourself.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of a global launch announced earlier today, the program represents a first-of-its-kind technology framework to help&nbsp;establish minimum standards for new ways to pay at stores of all sizes, from major retailers to mom-and-pop shops. The program outlines a set of standards that banks, merchants and technology providers adhere to, helping to ensure the security and privacy of personal data when people pay biometrically.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globally,\u00a0<a href=\"https:\/\/www.idemia.com\/wp-content\/uploads\/2021\/07\/infographic-consumers-embrace-biometrics-payment-cards-idemia.pdf\">74%<\/a>\u00a0of consumers have a positive attitude towards biometric technology, and the market for contactless biometrics technology is projected to reach\u00a0<a href=\"https:\/\/www.kbvresearch.com\/contactless-biometrics-technology-market\/#:~:text=The%20Global%20Contactless%20Biometrics%20Technology,CAGR%20during%20the%20forecast%20period.\" target=\"_blank\" rel=\"noreferrer noopener\">$18.6 billion<\/a>\u00a0by 2026.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe way we pay needs to keep pace with the way we live, work and do business, offering choice to consumers with the highest levels of security,\u201d said Ajay Bhalla, president, Cyber &amp; Intelligence at Mastercard. \u201cOur goal with this new program is to make shopping a great experience for consumers and merchants alike, providing the best of both security and convenience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Transforming the checkout experience&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participants in Mastercard\u2019s Biometric Checkout Program offer consumers the option to conveniently enroll into their biometric checkout services, in store or at home, through a merchant or identity provider app. Once enrolled, there is no need to slow down the checkout queue searching through their pockets or bag. Consumers can simply check the bill and smile into a camera or wave their hand over a reader to pay. The new technology ensures a fast and secure checkout experience, whilst also empowering consumers to choose how they want to pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For merchants, the benefits are also considerable, from faster transaction times and shorter lines to greater hygiene and heightened security. The payments system can be integrated with loyalty programs and personalized recommendations to help consumers find products they might be interested in based on previous purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mastercard is working with partners including Payface, Aurus, PaybyFace, PopID and Fujitsu to ensure the launch and scale of these types of new checkout capability around the globe, leveraging Mastercard\u2019s network of over 90M locations, adhere to an overarching framework of minimum standards, specifications and guidelines that address security, biometric performance level, and data protection in the context of in-store biometric payments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first pilot will be launched this week in Brazil with Payface and St Marche. The pilot will see Payface\u2019s technology implemented across five St Marche supermarkets in Sao Paolo. Consumers visiting these supermarkets are able to enroll their face and payment information through the Payface app, and once registered, they can simply smile to pay at the checkout without a card or mobile device.&nbsp;&nbsp;Future pilots are being planned for roll out in the Middle East and Asia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We&#8217;ve been developing Payface since 2018, with a mission to help transform the way people pay &#8211; improving the experience, without compromising on security\u201d, said El\u00e1dio Isoppo, chief executive office, Payface. \u201cThis partnership with Mastercard is a welcome step forward for us and will enable our technology to be used by more merchants and consumers, making shopping easier and bringing the joy of a smile to payments.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a><strong>Building on a legacy of rich innovation<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Biometric Checkout is Mastercard\u2019s next step to support the evolution of payments, alongside a suite of recent innovations, such as Shop Anywhere, Enhanced Contactless (ECOS) and Cloud Point of Sale, which have been rolled out to provide consumers and merchants with frictionless, flexible and secure in-store experiences.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mastercard has long pioneered biometrics &#8211; instore and online &#8211; as a secure way to verify identity, replacing the password with the person. The effort, which builds on the EMVCo 3DS standard, enables people to shop and pay through biometric-powered payment cards, devices and wearables. It was also featured in confirming online shoppers\u2019 identities through \u201cselfie pay\u201d&nbsp;and online leveraging key standards such as FIDO (Fast Identity Online).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As this technology is increasingly adopted across the world, Mastercard is helping ensure all stakeholders maintain the highest levels of security and privacy to protect consumers. The Biometric Checkout Program is governed by Mastercard\u2019s\u00a0<a href=\"https:\/\/www.mastercard.com\/news\/press\/2019\/october\/mastercard-establishes-principles-for-data-responsibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">principles for data responsibility<\/a>, reinforcing that consumers have the right to control how their personal data is shared and benefit from its use.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastercard unleashes a new era of biometric payments to enhance the check-out experience Riyadh, Saudi Arabia: 18 May 2022&nbsp;\u2013 No more fumbling for your phone or hunting for your wallet when you have your hands full \u2013 the next generation of in-person payments will only need a quick smile or wave of your hand. The [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":30530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-33742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biometric Checkout - Smile or wave | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Biometric checkout is here: pay in store with a quick smile or wave. Mastercard\u2019s new tech speeds checkout in Saudi Arabia.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biometric Checkout - Smile or wave | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Biometric checkout is here: pay in store with a quick smile or wave. Mastercard\u2019s new tech speeds checkout in Saudi Arabia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T15:19:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T21:54:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/12\/Mastercard-logo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nour Elotaiby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nour Elotaiby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/\"},\"author\":{\"name\":\"Nour Elotaiby\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/e270afe93563c3ba9c14eea256a983d7\"},\"headline\":\"With a smile or a wave, paying in store just got personal\",\"datePublished\":\"2022-05-18T15:19:44+00:00\",\"dateModified\":\"2026-03-27T21:54:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/\"},\"wordCount\":796,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Mastercard-logo.webp\",\"articleSection\":[\"Economy &amp; Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/\",\"name\":\"Biometric Checkout - Smile or wave | Saudi Shopper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Mastercard-logo.webp\",\"datePublished\":\"2022-05-18T15:19:44+00:00\",\"dateModified\":\"2026-03-27T21:54:56+00:00\",\"description\":\"Biometric checkout is here: pay in store with a quick smile or wave. Mastercard\u2019s new tech speeds checkout in Saudi Arabia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Mastercard-logo.webp\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Mastercard-logo.webp\",\"width\":1200,\"height\":628,\"caption\":\"Mastercard logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"With a smile or a wave, paying in store just got personal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\",\"name\":\"Saudishopper\",\"description\":\"Saudi ICT Shopper News\",\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\",\"name\":\"Saudi ICT News\",\"alternateName\":\"Saudi ICT Shopper News\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SSTrans.png\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SSTrans.png\",\"width\":423,\"height\":165,\"caption\":\"Saudi ICT News\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SaudiShopper\",\"https:\\\/\\\/x.com\\\/ssict\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/e270afe93563c3ba9c14eea256a983d7\",\"name\":\"Nour Elotaiby\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e27a3f377f4ef014b4334305e358f12befadbb055d461166d37c62c672332d9d?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e27a3f377f4ef014b4334305e358f12befadbb055d461166d37c62c672332d9d?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e27a3f377f4ef014b4334305e358f12befadbb055d461166d37c62c672332d9d?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g\",\"caption\":\"Nour Elotaiby\"},\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/author\\\/nour\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Biometric Checkout - Smile or wave | Saudi Shopper","description":"Biometric checkout is here: pay in store with a quick smile or wave. Mastercard\u2019s new tech speeds checkout in Saudi Arabia.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Biometric Checkout - Smile or wave | Saudi Shopper","og_description":"Biometric checkout is here: pay in store with a quick smile or wave. Mastercard\u2019s new tech speeds checkout in Saudi Arabia.","og_url":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/","og_site_name":"Saudishopper","article_publisher":"https:\/\/www.facebook.com\/SaudiShopper","article_published_time":"2022-05-18T15:19:44+00:00","article_modified_time":"2026-03-27T21:54:56+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/12\/Mastercard-logo.webp","type":"image\/webp"}],"author":"Nour Elotaiby","twitter_card":"summary_large_image","twitter_creator":"@ssict","twitter_site":"@ssict","twitter_misc":{"Written by":"Nour Elotaiby","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/#article","isPartOf":{"@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/"},"author":{"name":"Nour Elotaiby","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/person\/e270afe93563c3ba9c14eea256a983d7"},"headline":"With a smile or a wave, paying in store just got personal","datePublished":"2022-05-18T15:19:44+00:00","dateModified":"2026-03-27T21:54:56+00:00","mainEntityOfPage":{"@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/"},"wordCount":796,"commentCount":0,"publisher":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/#primaryimage"},"thumbnailUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/12\/Mastercard-logo.webp","articleSection":["Economy &amp; Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/","url":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/","name":"Biometric Checkout - Smile or wave | Saudi Shopper","isPartOf":{"@id":"https:\/\/saudishopper.com.sa\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/#primaryimage"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/#primaryimage"},"thumbnailUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/12\/Mastercard-logo.webp","datePublished":"2022-05-18T15:19:44+00:00","dateModified":"2026-03-27T21:54:56+00:00","description":"Biometric checkout is here: pay in store with a quick smile or wave. Mastercard\u2019s new tech speeds checkout in Saudi Arabia.","breadcrumb":{"@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/#primaryimage","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/12\/Mastercard-logo.webp","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/12\/Mastercard-logo.webp","width":1200,"height":628,"caption":"Mastercard logo"},{"@type":"BreadcrumbList","@id":"https:\/\/saudishopper.com.sa\/en\/with-a-smile-or-a-wave-paying-in-store-just-got-personal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/saudishopper.com.sa\/en\/"},{"@type":"ListItem","position":2,"name":"With a smile or a wave, paying in store just got personal"}]},{"@type":"WebSite","@id":"https:\/\/saudishopper.com.sa\/en\/#website","url":"https:\/\/saudishopper.com.sa\/en\/","name":"Saudishopper","description":"Saudi ICT Shopper News","publisher":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/saudishopper.com.sa\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/saudishopper.com.sa\/en\/#organization","name":"Saudi ICT News","alternateName":"Saudi ICT Shopper News","url":"https:\/\/saudishopper.com.sa\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/logo\/image\/","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/08\/SSTrans.png","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/08\/SSTrans.png","width":423,"height":165,"caption":"Saudi ICT News"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaudiShopper","https:\/\/x.com\/ssict"]},{"@type":"Person","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/person\/e270afe93563c3ba9c14eea256a983d7","name":"Nour Elotaiby","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e27a3f377f4ef014b4334305e358f12befadbb055d461166d37c62c672332d9d?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e27a3f377f4ef014b4334305e358f12befadbb055d461166d37c62c672332d9d?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e27a3f377f4ef014b4334305e358f12befadbb055d461166d37c62c672332d9d?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g","caption":"Nour Elotaiby"},"url":"https:\/\/saudishopper.com.sa\/en\/author\/nour\/"}]}},"_links":{"self":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/33742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/comments?post=33742"}],"version-history":[{"count":1,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/33742\/revisions"}],"predecessor-version":[{"id":70202,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/33742\/revisions\/70202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/media\/30530"}],"wp:attachment":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/media?parent=33742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/categories?post=33742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/tags?post=33742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}