{"id":33801,"date":"2022-05-24T18:29:54","date_gmt":"2022-05-24T15:29:54","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=33801"},"modified":"2026-03-28T00:56:03","modified_gmt":"2026-03-27T21:56:03","slug":"between-12-to-10-pm-webengage-trends-insights-report-2022-reveals-the-highest-conversion-rate-time-slot-in-the-mena-region","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/between-12-to-10-pm-webengage-trends-insights-report-2022-reveals-the-highest-conversion-rate-time-slot-in-the-mena-region\/","title":{"rendered":"Between 12 to 10 PM: WebEngage Trends &#038; Insights Report 2022 reveals the highest-conversion-rate time slot in the MENA region"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Retention SaaS leader WebEngage\u2019s Trends &amp; Insights Report 2022, named \u201cCross Channel User Engagement \u2013 A Winner\u2019s Playbook\u201d, sheds light on some of the best-kept secrets in contemporary user engagement and customer retention strategies in the MENA region<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>May 24<sup>th<\/sup>, Dubai, UAE:<\/strong>&nbsp;WebEngage, a full-stack service provider specialising in customer retention, engagement, and automation, has launched the 2022 edition of its reputable Trends &amp; Insights Report. Titled \u201cCross Channel User Engagement \u2013 A Winner\u2019s Playbook\u201d, the in-depth report sheds light on some of the best-kept secrets in contemporary user engagement and customer retention strategies in the MENA region and beyond.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WebEngage has uncovered that dynamic lifecycle campaigns generate 2\u20137X more click-through and conversion rates than standalone campaigns. As far as user engagement patterns in the MENA region are concerned, the best time to send emails is between 4\u20138 PM, with 24% of conversions happening during this time. In addition, the best time to send WhatsApp messages is between 12\u20134 PM, with 33% of all conversions happening during this time. Overall, the highest conversion rates are achieved between 12\u201310 PM in the MENA region, the leading SaaS company has revealed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, WebEngage has also assembled fail-proof marketing strategies being adopted by leading brands and digital marketers, especially in the aftermath of the pandemic outbreak and the accompanying increase in digitalization. The comprehensive report also touches upon how the omnichannel strategies and each channel have contributed to the bottom lines of digital-first organizations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-WebEngage-Trends-Report_ssict_1200_763.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-WebEngage-Trends-Report_ssict_1200_763-1024x651.webp\" alt=\"Photo 01 - WebEngage Trends Report_ssict_1200_763\" class=\"wp-image-33803\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-WebEngage-Trends-Report_ssict_1200_763-1024x651.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-WebEngage-Trends-Report_ssict_1200_763-300x191.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-WebEngage-Trends-Report_ssict_1200_763-768x488.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-WebEngage-Trends-Report_ssict_1200_763-1080x687.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-WebEngage-Trends-Report_ssict_1200_763.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The key highlights include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The correlation between the global crisis and the increase in channel adoptions between 2020\u201322<\/li><li>Uptake of contextualized and personalized campaigns in relation to standalone promotional campaigns<\/li><li>Industry-specific channel bifurcation strategies<\/li><li>Current trends in channel bifurcation strategies across industries<\/li><li>Preferred channels for user engagement across geographies<\/li><li>Best time slots for user engagement in specific channels and geographies<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-Chirag-Parmar-Senior-Manager-Special-Projects-WebEngage_ssict_1200_1797.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-Chirag-Parmar-Senior-Manager-Special-Projects-WebEngage_ssict_1200_1797-684x1024.webp\" alt=\"Photo 01 - Chirag Parmar, Senior Manager - Special Projects, WebEngage_ssict_1200_1797\" class=\"wp-image-33802\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-Chirag-Parmar-Senior-Manager-Special-Projects-WebEngage_ssict_1200_1797-684x1024.webp 684w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-Chirag-Parmar-Senior-Manager-Special-Projects-WebEngage_ssict_1200_1797-200x300.webp 200w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-Chirag-Parmar-Senior-Manager-Special-Projects-WebEngage_ssict_1200_1797-768x1150.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-Chirag-Parmar-Senior-Manager-Special-Projects-WebEngage_ssict_1200_1797-1026x1536.webp 1026w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-Chirag-Parmar-Senior-Manager-Special-Projects-WebEngage_ssict_1200_1797-1080x1617.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-01-Chirag-Parmar-Senior-Manager-Special-Projects-WebEngage_ssict_1200_1797.webp 1200w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/a><figcaption>Chirag Parmar, Senior\u00a0\u00a0Manager &#8211; Special Projects, WebEngage<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019d rather call this a cheat sheet than a playbook because, to the right eye, it\u2019s a fail-proof customer retention strategy on a platter. Today\u2019s customers are spoilt for choices, and they expect brands to go above and beyond their normal code of conduct. They expect brands to not just understand their needs but predict their requirements. With thousands of data points a brand tracks per user, it is only fitting for customers to expect a hyper-personalized experience. If there\u2019s anything the last couple of years have taught us, it is that challenges, and opportunities, will keep emerging. Experimenting, adapting, and course-correcting are the only way out,\u201d said Chirag Parmar, Senior&nbsp;&nbsp;Manager &#8211; Special Projects, WebEngage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Parmar rightly notes, consumer buying behaviour has evolved, and continues to evolve, drastically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time through the right channels. In light of this status quo, WebEngage\u2019s Trends &amp; Insights Report 2022 \u2014 which gives a location-specific, deep-dive analysis of user engagement and conversion \u2014 is both timely and consequential.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, however, WebEngage has released insights pertaining to industries as diverse as B2B, BFSI, Fin-Tech, eCommerce, Ed-Tech, Gaming, Healthcare, Media &amp; Entertainment, and Travel &amp; Hospitality. The insights are based on the analysis of 400+ billion messages and 835+ billion user events, across 10 industries and five regions between 2020\u201322.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-02-WebEngage-Trends-Report_ssict_1200_626.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-02-WebEngage-Trends-Report_ssict_1200_626-1024x534.webp\" alt=\"Photo 02 - WebEngage Trends Report_ssict_1200_626\" class=\"wp-image-33804\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-02-WebEngage-Trends-Report_ssict_1200_626-1024x534.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-02-WebEngage-Trends-Report_ssict_1200_626-300x157.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-02-WebEngage-Trends-Report_ssict_1200_626-768x401.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-02-WebEngage-Trends-Report_ssict_1200_626-1080x563.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-02-WebEngage-Trends-Report_ssict_1200_626.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve experienced 3\u20134 years of growth in just 3\u20134 quarters for our customers. They\u2019ve been resilient, innovative, and heavily invested in focusing on a single north-star metric: Customer Retention. Customer retention has been, and continues to be, the differentiating strategy of sustainable, high-growth businesses and unicorn bubbles. The marketing landscape has dramatically changed. With advancements in technology and the availability of data, the struggle is no longer to find what sticks but more towards bringing a synergy between data and technology. It\u2019s the era of predictive marketing, where marketers now need to think beyond just witty one-liners and eye-catching graphics,\u201d expressed Avlesh Singh, Co-Founder &amp; CEO, WebEngage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under Avlesh Singh\u2019s tutelage, WebEngage has assumed a leading position in the global SaaS value chain, particularly in the MENA region. As a testament to its reputation, its client eXtra \u2014 Saudi Arabia\u2019s fastest-growing retail brand \u2014 recently announced a 33% increase in purchases through localized user engagement campaigns. Similarly, another client Gourmet \u2014 a leading retailer in Egypt \u2014 announced a 20% increase in customer retention. Both the brands had adopted WebEngage\u2019s full-stack Retention Operating System. Fuelled by such successes, WebEngage has recently expanded into South Africa and Nigeria, scaling its existing operations in the UAE, KSA, Egypt, Kuwait, and Qatar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retention SaaS leader WebEngage\u2019s Trends &amp; Insights Report 2022, named \u201cCross Channel User Engagement \u2013 A Winner\u2019s Playbook\u201d, sheds light on some of the best-kept secrets in contemporary user engagement and customer retention strategies in the MENA region May 24th, Dubai, UAE:&nbsp;WebEngage, a full-stack service provider specialising in customer retention, engagement, and automation, has launched [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":33804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-33801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WebEngage Trends Report - Highest-conversion slot | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"WebEngage Trends Report reveals the highest-conversion-rate time slot in MENA, plus key cross-channel engagement insights for 2022.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WebEngage Trends Report - Highest-conversion slot | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"WebEngage Trends Report reveals the highest-conversion-rate time slot in MENA, plus key cross-channel engagement insights for 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/between-12-to-10-pm-webengage-trends-insights-report-2022-reveals-the-highest-conversion-rate-time-slot-in-the-mena-region\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-24T15:29:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T21:56:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/05\/Photo-02-WebEngage-Trends-Report_ssict_1200_626.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nour Elotaiby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nour Elotaiby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/between-12-to-10-pm-webengage-trends-insights-report-2022-reveals-the-highest-conversion-rate-time-slot-in-the-mena-region\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/between-12-to-10-pm-webengage-trends-insights-report-2022-reveals-the-highest-conversion-rate-time-slot-in-the-mena-region\\\/\"},\"author\":{\"name\":\"Nour Elotaiby\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/e270afe93563c3ba9c14eea256a983d7\"},\"headline\":\"Between 12 to 10 PM: WebEngage Trends &#038; 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