{"id":34074,"date":"2022-06-06T11:35:18","date_gmt":"2022-06-06T08:35:18","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=34074"},"modified":"2026-03-28T01:00:50","modified_gmt":"2026-03-27T22:00:50","slug":"continental-and-tour-de-france-extend-partnership-until-2027","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/continental-and-tour-de-france-extend-partnership-until-2027\/","title":{"rendered":"\ufffc\ufffcContinental and Tour de France Extend Partnership Until 2027"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>A trusting and co-operative partnership that will span a decade<\/li><li>Continental continues commitment as major partner and tyre supplier to champions\u2019 bicycles and official tour vehicles&nbsp;<\/li><li>Continental and organiser, Amaury Sport Organization (ASO), have sights firmly set on sustainable development of Tour&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hanover, June 6, 2022.<\/strong>&nbsp;Even before this year\u2019s edition of the Tour de France begins in Copenhagen on July 1, 2022, Continental will extend its long-standing, trusting partnership and sponsorship activities up to and including 2027. As one of the five main partners and the stage winner partner, together with the Tour\u2019s organising body, ASO, the tyre manufacturer will continue to actively shape the world\u2019s largest and most important cycling race in the coming years, and make its contribution toward a safe and sustainable future for the Tour. This will be alongside the new ContiRe.Tex recycling technology being used in tyre production this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong Tour de France partner since 2017<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christian Prudhomme, Director of the Tour de France, is delighted with the continued co-operation: \u201cContinental is one of the most important innovation partners for the Tour de France, with whom we have grown close in recent years. We are proud to be able to benefit from the know-how of Continental\u2019s experts in tyre technology and sustainability for another five years.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-2-\u2018-\u062a\u064f\u0645\u062f\u0650\u0651\u062f-\u0634\u0631\u0627\u0643\u062a\u0647\u0627\u2069_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-2-\u2018-\u062a\u064f\u0645\u062f\u0650\u0651\u062f-\u0634\u0631\u0627\u0643\u062a\u0647\u0627\u2069_ssict_1200_800-1024x683.webp\" alt=\"\u200e\u2068?????? 2 - ?????????? \u2018 \u062a\u064f\u0645\u062f\u0650\u0651\u062f \u0634\u0631\u0627\u0643\u062a\u0647\u0627\u2069_ssict_1200_800\" class=\"wp-image-34076\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-2-\u2018-\u062a\u064f\u0645\u062f\u0650\u0651\u062f-\u0634\u0631\u0627\u0643\u062a\u0647\u0627\u2069_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-2-\u2018-\u062a\u064f\u0645\u062f\u0650\u0651\u062f-\u0634\u0631\u0627\u0643\u062a\u0647\u0627\u2069_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-2-\u2018-\u062a\u064f\u0645\u062f\u0650\u0651\u062f-\u0634\u0631\u0627\u0643\u062a\u0647\u0627\u2069_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-2-\u2018-\u062a\u064f\u0645\u062f\u0650\u0651\u062f-\u0634\u0631\u0627\u0643\u062a\u0647\u0627\u2069_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-2-\u2018-\u062a\u064f\u0645\u062f\u0650\u0651\u062f-\u0634\u0631\u0627\u0643\u062a\u0647\u0627\u2069_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The co-operation began at the end of 2017 between Continental as a sponsor and safety partner with the Tour de France, at the time already as a tyre supplier for the official support vehicles as well as a manufacturer of the champions\u2019 bicycle tyres. Continental has been one of the five main partners since 2019. \u201cWe are looking forward to the successful continuation of our partnership. In particular, the very important topics of road safety and a more sustainable future unite us and form the basis of our great collaboration,\u201d says Ferdinand Hoyos, Head of Continental\u2019s tyre replacement business in Europe, the Middle East and Africa (EMEA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continental supports a more sustainable Tour de France<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to premium tyre performance for the cycling pros and their support riders, the sustainable mobility of tomorrow is also a very important part of Continental\u2019s business strategy. By 2030, the company aims to become the world\u2019s most sustainable tyre manufacturer, and is transferring these ambitions to its partnership with the Tour de France. \u201cWe welcome the Tour de France\u2019s drive for greater sustainability, and support this wherever possible. That\u2019s why, for example, we are equipping the official support vehicles in this year\u2019s tour with tyres based on our new ContiRe.Tex technology,\u201d explains Hoyos. \u201cEach of these tyre sets incorporates recycled polyester from reprocessed PET material.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continental will once again be relied upon as a tyre partner by six of the participating professional cycling teams this tour year: with major regional team Bahrain-Victorious, and international teams, Ineos Grenadiers, Groupama-FDJ, Movistar Team, Intermarch\u00e9-Wanty-Gobert Mat\u00e9riaux and Team Ark\u00e9a-Samsic, all fighting for their place on the podium using custom handmade GP5000 tyres.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-1-\u0627\u0644-\u0648-\u0637\u0648\u0627\u0641-\u0641\u0631\u0646\u0633\u0627\u2069_ssict_1200_801.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-1-\u0627\u0644-\u0648-\u0637\u0648\u0627\u0641-\u0641\u0631\u0646\u0633\u0627\u2069_ssict_1200_801-1024x684.webp\" alt=\"\u200e\u2068?????? 1 - ???????? \u0627\u0644 \u0648 \u0637\u0648\u0627\u0641 \u0641\u0631\u0646\u0633\u0627\u2069_ssict_1200_801\" class=\"wp-image-34075\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-1-\u0627\u0644-\u0648-\u0637\u0648\u0627\u0641-\u0641\u0631\u0646\u0633\u0627\u2069_ssict_1200_801-1024x684.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-1-\u0627\u0644-\u0648-\u0637\u0648\u0627\u0641-\u0641\u0631\u0646\u0633\u0627\u2069_ssict_1200_801-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-1-\u0627\u0644-\u0648-\u0637\u0648\u0627\u0641-\u0641\u0631\u0646\u0633\u0627\u2069_ssict_1200_801-768x513.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-1-\u0627\u0644-\u0648-\u0637\u0648\u0627\u0641-\u0641\u0631\u0646\u0633\u0627\u2069_ssict_1200_801-1080x721.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/\u200e\u2068-1-\u0627\u0644-\u0648-\u0637\u0648\u0627\u0641-\u0641\u0631\u0646\u0633\u0627\u2069_ssict_1200_801.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The first tour to start in bicycle-crazy Denmark<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 109th edition of the Tour de France starts on July 1 in Europe\u2019s bicycle capital of Copenhagen, Denmark, and, after around 3,335 kilometres and 21 stages, will end on the magnificent Avenue des Champs-\u00c9lys\u00e9es in Paris, France, on July 24.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trusting and co-operative partnership that will span a decade Continental continues commitment as major partner and tyre supplier to champions\u2019 bicycles and official tour vehicles&nbsp; Continental and organiser, Amaury Sport Organization (ASO), have sights firmly set on sustainable development of Tour&nbsp; Hanover, June 6, 2022.&nbsp;Even before this year\u2019s edition of the Tour de France [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":34077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-34074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Continental Tour de France - Partnership Extended to | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Continental Tour de France partnership extended until 2027. 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