{"id":34082,"date":"2022-06-06T11:54:02","date_gmt":"2022-06-06T08:54:02","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=34082"},"modified":"2026-03-28T01:00:57","modified_gmt":"2026-03-27T22:00:57","slug":"wellbeing-behind-the-wheel-the-new-azure-range-soon-to-arrive-in-ksa","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/wellbeing-behind-the-wheel-the-new-azure-range-soon-to-arrive-in-ksa\/","title":{"rendered":"\u201cWELLBEING BEHIND THE WHEEL\u201d THE NEW AZURE RANGE SOON TO ARRIVE IN KSA"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Curated selection of features designed for \u2018wellbeing behind the wheel\u2019<\/strong><\/li><li><strong>Elegant and timeless Bentley design with unique Azure signatures&nbsp;<\/strong><\/li><li><strong>Developed with help of wellbeing experts and neuroscientists&nbsp;<\/strong><\/li><li><strong>Advanced driver assistance technology for safer, more relaxing journeys<\/strong><\/li><li><strong>Stress-free interior ambience enhances personal serenity and wellness&nbsp;<\/strong><\/li><li><strong>See the film:&nbsp;<\/strong><a href=\"http:\/\/www.bentleymedia.com\/en\/wellbeing-behind-the-wheel\"><strong>www.bentleymedia.com\/en\/wellbeing-behind-the-wheel<\/strong><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Luxury motoring will enter a new era of wellbeing in the Kingdom with the release of Bentley\u2019s innovative Azure range which will provide Bentley customers with a curated selection of features designed to enhance the wellbeing and comfort of the vehicle\u2019s occupants, making every journey a relaxing stress-free experience regardless of distance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effortless performance and comfort over long distances have long been hallmarks of Bentley, but with the new Azure, the makers of the world\u2019s most sought-after luxury cars have drawn on the latest science-informed design to create a vehicle that can traverse long distances swiftly and smoothly, leaving driver and passengers to alight at journey\u2019s end feeling refreshed, alert, and ready to resume their busy lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Azure is more than a specification; it includes tactile and visual cues designed to reduce stress and promote wellbeing, along with driver assistance technologies for smoother, safer journeys. Every Bentley combines relaxation with exhilaration; the Azure range provide those customers who prioritise the former with a selection of enhancements, developed with the help of wellbeing experts and neuroscientists, designed to promote comfort and wellbeing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new range will be a permanent offering across the full Bentley model line-up, including Bentayga, Bentayga EWB, Flying Spur, Continental GT, and Continental GT Convertible, and is an enticing new offering to drivers in the Kingdom seeking the ultimate motoring experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peter Smith, General Manager, Bentley Saudi Arabia, comments: \u201cThe Azure, like our other exclusive badges, Speed and Mulliner, offers our customers clarity during the enjoyable process of choosing their ideal Bentleys. We know from the scientific research undertaken by our specialists that increased agency comes through choice, and we have taken a holistic approach to wellbeing behind the wheel, uniting technology, design, and craftsmanship to deliver driver and passengers to their destination more relaxed than when they set off.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Safety, Serenity and Relaxation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seating is the foundation for driving comfort and control, and all Bentley Azures feature the Front Seat Comfort Specification. With up to 22-way adjustable seats, passengers of all heights and weights can find their ideal seating position while the heating and ventilation function helps to maintain the body\u2019s optimum temperature for comfort and alertness. When we slump, our bodies can take up to 30 per cent less oxygen, reducing our ability to think and placing additional stress on the body. Azure features a massage function with six programmable settings, which promotes the micro-adjustments in muscle and posture that are so vital in preventing fatigue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Science of Wellbeing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stress plays an increasing part in our lives. According to a recent Global Workplace report, daily stress reached a record high in 2021 and this has serious repercussions for road safety. Another report, co-sponsored by Brake and Direct Line, found that 71 per cent of drivers surveyed had lost concentration on the road within the last 12 months as a result of stress or annoyance. To analyse and develop Bentley\u2019s new wellbeing concepts, the Azure development team engaged creative neuroscientist Katherine Templar-Lewis, from Kinda Studios, whose wide-ranging research on the external factors that influence stress was key in defining the \u2018wellbeing behind the wheel\u2019 concept that the Azure feature suite embodies. Katherine\u2019s findings inspired Bentley\u2019s team to adopt a Science-Informed Design, considering everything from light to the patterns we see around us, to the impact of in-car posture and the importance of thermal comfort. Her research, paired with Bentley\u2019s own measurements to give science-based analysis to the relaxing experience of travelling in a Bentley, as a driver or a passenger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Careful interplay of Colour, Texture and Tactility<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Maria Mulder, Head of Colour &amp; Trim at Bentley Motors: \u201cEvery fabric, sound, motion, colour and touch continuously impacts our nervous system, and the Azure cabin has been finessed accordingly.\u201d To that end, the Azure interior design specification includes \u2018wellness quilting\u2019; the fractal patterns of precisely crafted diamond quilted upholstery to create an eye-pleasing interplay of light and shade. While Bentley customers will always have access to the full range of wood veneers, the Azure offers a choice of three open pore veneers; Dark Walnut, Crown-Cut Walnut and Koa, who\u2019s softer, satin, reflective quality evokes a mood of calm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Elegant and Distinctive Design<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All Azure models will display \u2018Azure\u2019 badging on the exterior, treadplates, fascia and seat embroidery. Other design constants for Azure include bright chrome lower bumper grilles, unique 22\u201d ten-spoke wheels, wellness quilted seats and finishing touches such as the Bentley \u2018jewel\u2019 filler cap. The overall effect is elegant, visually pleasing, and timeless. The Flying Spur Azure also features a glass-to-glass panoramic sunroof. This breath-taking feature fills the cabin with natural light, while the front panel tilts and slides over the fixed rear to let in fresh air.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>An Enduring Quest for Refinement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bentley is remarkable among automotive brands in that it has always spanned the extremes of performance and refinement. Even in the company\u2019s early days, when the Bentley Boys were racing and winning at Brooklands and Le Mans in their thunderous racing green machines, founder W.O. Bentley was obsessive in his pursuit of smoothness and refinement. \u201cI have put up with a lot of noise in my time, but I don\u2019t like it,\u201d he wrote in his autobiography, adding, \u201cTo me 70 mph in silence is far more creditable than a noisy 80 mph.\u201d Today\u2019s Bentley\u2019s Azures are quieter at 150 km per hour than anything W.O. Bentley would have experienced at 70 mph.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comfort and Wellness<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bentley customers live life to the full, but the demands of today\u2019s \u2018always on\u2019 world can engender a sense of stress and mental fatigue &#8211; daily stress reached a record high in 2021 of 43 per cent, according to the Global Workplace 2021 Report. A Bentley Azure provides a haven of calm, both sonically, visually, and emotionally. With Seat Auto Climate, a passenger selects their desired temperature setpoint from six different levels. The contact temperature and surface humidity are then directly measured \u2013 cushion and backrest independently \u2013 and the heating and ventilation are adjusted to achieve the optimal temperature.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curated selection of features designed for \u2018wellbeing behind the wheel\u2019 Elegant and timeless Bentley design with unique Azure signatures&nbsp; Developed with help of wellbeing experts and neuroscientists&nbsp; Advanced driver assistance technology for safer, more relaxing journeys Stress-free interior ambience enhances personal serenity and wellness&nbsp; See the film:&nbsp;www.bentleymedia.com\/en\/wellbeing-behind-the-wheel Luxury motoring will enter a new era of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":34084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-34082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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