{"id":34247,"date":"2022-06-09T09:35:00","date_gmt":"2022-06-09T06:35:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=34247"},"modified":"2026-03-28T01:03:24","modified_gmt":"2026-03-27T22:03:24","slug":"middle-east-consumers-most-loved-brands-for-2022","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/middle-east-consumers-most-loved-brands-for-2022\/","title":{"rendered":"MIDDLE EAST CONSUMERS\u2019 MOST LOVED BRANDS FOR 2022\u00a0"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">Talkwalker and Hootsuite\u2019s \u2018Brand Love 2022\u2019 report leverages consumer data to rank the world\u2019s most loved brands by consumers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Talkwalker and Hootsuite analyzed consumer sentiment data for over 1,500 global brands to identify the Middle East market\u2019s top 10 most loved by consumers in 2022.<\/li><li>Their report demonstrates that actionable sustainability is critical for connecting with today\u2019s consumers and delivering long-term brand success.<\/li><li>The new Brand Love Index provides businesses with a measurable KPI to benchmark how much consumers love their brand.<\/li><li>The bespoke Brand Love Index includes a Customer Satisfaction score, a Passion score, and a Trust score.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>[Dubai, June 9, 2022]\u00a0<\/strong>&#8211; Talkwalker, the leading consumer intelligence company, and Hootsuite, the global leader in social media management, have released their\u00a0<a href=\"https:\/\/bit.ly\/3x6qTb2\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Love 2022 report<\/a>. Each year, Talkwalker uses its consumer intelligence capabilities to analyze over 1,500 brands, to see which ones are the most loved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the report, Middle East consumers\u2019 most loved brands for 2022 include Nescaf\u00e9, Lexus, Prada, and more. The ranking reflects consumers\u2019 positive experiences with each brand on social media, review sites, and forums.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-3_ssict_1080_1080.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-3_ssict_1080_1080-1024x1024.webp\" alt=\"Talkwalker X Infographic-Carousel - Brand Love 2022 (3)_ssict_1080_1080\" class=\"wp-image-34250\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-3_ssict_1080_1080-1024x1024.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-3_ssict_1080_1080-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-3_ssict_1080_1080-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-3_ssict_1080_1080-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-3_ssict_1080_1080-440x440.webp 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-3_ssict_1080_1080.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With over 10 years of client research and in-depth analysis of use cases, the index identified 3 critical scores for monitoring brand love &#8211; Passion, Trust, and Customer Satisfaction. These scores were calculated by analyzing over 2.6 billion conversations from social media, news, blogs, and reviews, to identify the brands consumers really care about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By partnering with Hootsuite, the report also includes tips on how brands can strengthen their relationship with consumers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is a wake-up call for brands,\u201d said\u00a0<strong>Rami Deeb, Marketing Manager CEEMEA at Talkwalker<\/strong>. \u201cIt is risky for brands to become complacent and take consumer love for granted. This year\u2019s Brand Love report shows us that maintaining that love requires constant nurturing and effort\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-4_ssict_1080_1080.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-4_ssict_1080_1080-1024x1024.webp\" alt=\"Talkwalker X Infographic-Carousel - Brand Love 2022 (4)_ssict_1080_1080\" class=\"wp-image-34251\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-4_ssict_1080_1080-1024x1024.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-4_ssict_1080_1080-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-4_ssict_1080_1080-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-4_ssict_1080_1080-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-4_ssict_1080_1080-440x440.webp 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-4_ssict_1080_1080.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer priorities, values, and behaviors change constantly, and only those brands that are close to their consumers, foresee these changes and adapt. These are the brands that are sustaining and growing their brand love. Love your consumers, and your consumers will love you.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the past year, there was an increased focus on sustainability in the world, particularly on what impact brands are having on a social, economic, or environmental level. As many of the top 50 brands have prioritized sustainability efforts, we can see that this should not just be a consumer priority, but a critical brand strategy that can help create or kill brand love.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-5_ssict_1080_1080.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"34252\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-5_ssict_1080_1080.webp\" alt=\"Talkwalker X Infographic-Carousel - Brand Love 2022 (5)_ssict_1080_1080\" class=\"wp-image-34252\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-5_ssict_1080_1080.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-5_ssict_1080_1080-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-5_ssict_1080_1080-1024x1024.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-5_ssict_1080_1080-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-5_ssict_1080_1080-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-5_ssict_1080_1080-440x440.webp 440w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-6_ssict_1080_1080.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"34253\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-6_ssict_1080_1080-1024x1024.webp\" alt=\"Talkwalker X Infographic-Carousel - Brand Love 2022 (6)_ssict_1080_1080\" class=\"wp-image-34253\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-6_ssict_1080_1080-1024x1024.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-6_ssict_1080_1080-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-6_ssict_1080_1080-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-6_ssict_1080_1080-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-6_ssict_1080_1080-440x440.webp 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-6_ssict_1080_1080.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;As a marketer, if the past year and a half taught us anything, it\u2019s that the traditional ways of advertising have changed drastically. Brands who put authenticity and courageous creativity at the core of their plans are the ones who generate the most brand love,&#8221; said Maggie Lower, CMO, Hootsuite. &#8220;This year&#8217;s Brand Love report features shining examples that we can all learn from of how companies are innovating and connecting with their audience in different ways to build loyalty and affinity.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-2_ssict_1080_1080.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-2_ssict_1080_1080-1024x1024.webp\" alt=\"Talkwalker X Infographic-Carousel - Brand Love 2022 (2)_ssict_1080_1080\" class=\"wp-image-34249\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-2_ssict_1080_1080-1024x1024.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-2_ssict_1080_1080-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-2_ssict_1080_1080-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-2_ssict_1080_1080-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-2_ssict_1080_1080-440x440.webp 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/Talkwalker-X-Infographic-Carousel-Brand-Love-2022-2_ssict_1080_1080.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To discover more,\u00a0<a href=\"https:\/\/bit.ly\/3x6qTb2\" target=\"_blank\" rel=\"noreferrer noopener\">download the Brand Love 2022 report here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talkwalker and Hootsuite\u2019s \u2018Brand Love 2022\u2019 report leverages consumer data to rank the world\u2019s most loved brands by consumers. Talkwalker and Hootsuite analyzed consumer sentiment data for over 1,500 global brands to identify the Middle East market\u2019s top 10 most loved by consumers in 2022. Their report demonstrates that actionable sustainability is critical for connecting [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":34248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-34247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Middle East loved brands - Brand Love 2022 | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Discover the Middle East loved brands in 2022 from Talkwalker &amp; Hootsuite\u2019s Brand Love Index\u2014plus why sustainability drives loyalty.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Middle East loved brands - Brand Love 2022 | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Discover the Middle East loved brands in 2022 from Talkwalker &amp; Hootsuite\u2019s Brand Love Index\u2014plus why sustainability drives loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/middle-east-consumers-most-loved-brands-for-2022\/\" \/>\n<meta property=\"og:site_name\" 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