{"id":34763,"date":"2022-06-30T10:41:56","date_gmt":"2022-06-30T07:41:56","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=34763"},"modified":"2026-03-28T01:12:21","modified_gmt":"2026-03-27T22:12:21","slug":"value-fashion-brand-twenty4-launches-chic-and-trendy-summer-collection","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/value-fashion-brand-twenty4-launches-chic-and-trendy-summer-collection\/","title":{"rendered":"Value fashion brand Twenty4 launches chic and trendy Summer Collection"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><em><u>Twenty4\u2019s impeccably peppy Summer Collection 2022 offers the brand\u2019s signature value and gorgeous summer hues \u2014 pastels and neutrals for all tastes and styles<\/u><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>June 30, Riyadh, KSA:<\/strong>&nbsp;Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has launched its seasonal Summer 2022 collection. A perfect blend of high-fashion aesthetics and summery hues, the new collection is bound to delight and mesmerize shoppers in the KSA and the wider GCC.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twenty4\u2019s Summer Collection is an ensemble of apparel that are high on comfort and functionality yet capable of resonating with modern-day fashion enthusiasts. Shoppers have an opportunity to experience feel-good fashion that perfectly captures the spirit of summer through an exquisite palette of colours, crafty cuts, and fit-for-the-season designs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-1_ssict_1080_1350.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-1_ssict_1080_1350-819x1024.webp\" alt=\"twenty 4 Summer collection 1_ssict_1080_1350\" class=\"wp-image-34764\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-1_ssict_1080_1350-819x1024.webp 819w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-1_ssict_1080_1350-240x300.webp 240w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-1_ssict_1080_1350-768x960.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-1_ssict_1080_1350.webp 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the Summer 2022 Collection, floral maxi-length gowns and captivating midis come in summertime shades of lilac, bright yellows, soothing pinks, and more. Styles range from off-shoulder long dresses and high-fashion two-piece dresses to the more toned-down shirts. Shoppers can also choose from gorgeous satin blouses with frills and head-turning jumpsuits in soothing colours.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Summer 2022 Collection is sure to enthral women, men, and children alike. It\u2019s an extension of our steep growth trajectory in the Middle East,\u201d said Mushtaq Jaffar, KSA Brand Head of Twenty4. \u201cFollowing a couple of summers marked by pandemic-related disruptions, Twenty4 shoppers are in for an exciting season of holidays, fun activities, and travel with the new collection.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-2_ssict_1080_1350.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-2_ssict_1080_1350-819x1024.webp\" alt=\"twenty 4 Summer collection 2_ssict_1080_1350\" class=\"wp-image-34765\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-2_ssict_1080_1350-819x1024.webp 819w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-2_ssict_1080_1350-240x300.webp 240w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-2_ssict_1080_1350-768x960.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-2_ssict_1080_1350.webp 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Also, there is top-of-the-line denim for thrill-seekers gearing up for an ideal weekend trip. The new range adds to Twenty4\u2019s denimwear, which is popular among shoppers due to its rugged characteristics, defiant appeal, and enticing colour options.&nbsp;Kids can expect a broad range of colourful, bright, and fashionable summer clothing, courtesy of Twenty4\u2019s family-oriented approach to new offerings and collections. The common feature of all apparel, regardless of gender and age, is the \u201cvalue\u201d that is synonymous with the homegrown brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt Twenty4, before designing a collection, we remind ourselves of what we stand for. Our shoppers expect top-notch \u2018value\u2019 from us \u2014 which perceivably constitutes good quality, affordability, durability, true to form, and effortlessly fashionable apparel. Summer 2022 Collection epitomizes these values,\u201d added Mushtaq Jaffar.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-3_ssict_1080_1350.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-3_ssict_1080_1350-819x1024.webp\" alt=\"twenty 4 Summer collection 3_ssict_1080_1350\" class=\"wp-image-34766\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-3_ssict_1080_1350-819x1024.webp 819w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-3_ssict_1080_1350-240x300.webp 240w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-3_ssict_1080_1350-768x960.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/06\/twenty-4-Summer-collection-3_ssict_1080_1350.webp 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Consistent with Jaffar\u2019s beliefs are Twenty4\u2019s value propositions such as \u201cglocal\u201d offerings \u2014 the balance of global high-street fashion and Middle Eastern sensibilities. Following its recent expansion spree, Twenty4 now boasts over 40 outlets in the GCC region and 34 in the KSA alone \u2014 all located strategically to increase brand accessibility for customers. This customer-centric approach also saw the brand launch WhatsApp shopping in Kuwait, Bahrain,&nbsp;and the UAE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twenty4\u2019s impeccably peppy Summer Collection 2022 offers the brand\u2019s signature value and gorgeous summer hues \u2014 pastels and neutrals for all tastes and styles June 30, Riyadh, KSA:&nbsp;Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has launched its seasonal Summer 2022 collection. A perfect blend of high-fashion aesthetics [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":34764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-34763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twenty4 Summer Collection - Chic launch | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Twenty4 Summer Collection launches with chic, trendy styles and summery pastels and neutrals\u2014perfect for KSA and the GCC. 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