{"id":34930,"date":"2022-07-05T10:59:51","date_gmt":"2022-07-05T07:59:51","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=34930"},"modified":"2026-03-28T01:15:08","modified_gmt":"2026-03-27T22:15:08","slug":"value-fashion-brand-twenty4-launches-new-premium-collection-for-eid-and-beyond","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/value-fashion-brand-twenty4-launches-new-premium-collection-for-eid-and-beyond\/","title":{"rendered":"Value fashion brand Twenty4 launches new premium collection for Eid and beyond"},"content":{"rendered":"\n

Twenty4\u2019s super-trendy premium collection suits the festivities of Eid as it does the requirements of day-to-day life \u2014 a proposition that beckons every women shopper in the Middle East<\/u><\/strong><\/em><\/p>\n\n\n\n

July 05, Riyadh, KSA:<\/strong> Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has launched an exclusive premium collection for women. Launched during Eid, the super-trendy extensive collection features festive wear, work formals, cheerful casuals, and more, offering the finest outfit for every occasion. <\/p>\n\n\n\n

Twenty4, famous for its value-centric offerings, has doubled down on apparel quality, texture, and feel in the new premium collection. This marks the value fashion brand\u2019s entry into the premium apparel segment. But, true to its reputation for industry-best affordability, Twenty4 has priced the new collection reasonably, giving its shoppers many reasons to celebrate. <\/p>\n\n\n\n

To begin with, the premium collection will be exclusive for women but will soon have options for men and kids as well. Satin suit sets in pastel colours and complementary all-over floral and geometric prints are a must-have in wardrobes. Cheery casuals also include A-line dresses in three-quarter sleeves, leopard print satin dresses with lantern sleeves, puff-sleeved off-shoulder ruffle dresses in soothing creams, floral and paisley printed shirts, knee-length denim, and long-sleeved printed dresses in viscose rayon \u2014 all in\u00ad absorbent, lightweight and soft materials. <\/p>\n\n\n\n

\"Twenty4<\/a><\/figure>\n\n\n\n

\u201cIf you\u2019re looking for apparel that oozes panache, Twenty4\u2019s premium collection is tailor-made for you. We have drawn eclectic influence to design these apparel, ensuring that shoppers have something special for every occasion, from festivals to board meetings. The new collection is also a long-awaited convergence of a value-centric homegrown brand with premium fashion,\u201d said Mushtaq Jaffar, KSA Brand Head of Twenty4.<\/p>\n\n\n\n

On the traditional front, the new collection boasts enticing cape jackets\/shrugs in vibrant prints besides boxy oversize kaftan shirts in jet blacks. For professionals seeking effortless poise, Twenty4 brings light jackets in clean-lined designs and eye-catching colours to go with comfortable cropped pants. Suave is guaranteed with long-line belted blazers and single-breasted one-button notch lapel blazers in baby pink and rare light blue.<\/p>\n\n\n\n

\u201cAs Twenty4 is a brand that moves with customer movements, the launch of the premium collection reflects Middle Eastern shoppers\u2019 growing inclination towards haute couture. With the new collection and its value-based pricing, we wanted to prove that it is accessible to all. I\u2019m confident that the new collection will grow into a segment, by catering to shoppers across the region,\u201d added Mushtaq Jaffar. <\/p>\n\n\n\n

Twenty4\u2019s value propositions such as \u201cglocal\u201d offerings \u2014 the balance of global fast fashion and Middle Eastern sensibilities \u2014 have struck a chord with the fashion-conscious generation in the region. Following its recent expansion spree, Twenty4 now boasts over 40 outlets in the GCC region and 34 in the KSA alone \u2014 all located strategically to increase brand accessibility for customers. This customer-centric approach also saw the brand launch WhatsApp shopping in Kuwait, Bahrain, and the UAE.<\/p>\n\n\n\n

For more information, and to browse through Twenty4\u2019s premium collection, please click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Twenty4\u2019s super-trendy premium collection suits the festivities of Eid as it does the requirements of day-to-day life \u2014 a proposition that beckons every women shopper in the Middle East July 05, Riyadh, KSA: Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has launched an exclusive premium collection for women. […]<\/p>\n","protected":false},"author":2,"featured_media":34932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-34930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nTwenty4 premium collection - Eid launch | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Twenty4 premium collection launches for Eid and beyond\u2014festive wear, work formals, and casuals for women in Saudi Arabia. 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