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<\/a><\/figure>\n\n\n\n\u201cWe do a lot of listening \u2013 to the chief engineers, the factory workers, and the dealerships, and then to the buyers. Part of my job is to know what is out there, but even more important is to choose the right fit for the car. That is a process that takes an entire team and constant feedback at every checkpoint, following a strong philosophy of constant improvement, or kaizen<\/em>,\u201d continued Thompson.<\/p>\n\n\n\nThe synergies between the two companies include the fact they both aim to deliver the highest standards. \u201cWe strive to be the highest performing audio brand in the world,\u201d says Kyle Roche, Senior Global Marketing Manager at HARMAN. \u201cAiming to achieve near zero percent harmonic distortion and crystal-clear acoustic performance, our goals align with Lexus very closely. That is one of the reasons why the partnership has lasted for more than 20 years.\u201d<\/p>\n\n\n\n
One of the most recent examples of Mark Levinson\u2019s work in a Lexus production model is the audio system tailor-made for the new NX 350h hybrid-electric SUV. The focus of the development programme was to use new Pureplay architecture to create a 7.1 surround sound effect, bringing the sound closer to the listener\u2019s ear level and taking the listening experience beyond what might be expected from an in-car audio system. This reflects how the quality of the audio contributes to Lexus\u2019s famous omotenashi<\/em> hospitality principles, going beyond people\u2019s expectations to make them feel completely at home in their car.<\/p>\n\n\n\nWork began on designing the audio system around five years before the model\u2019s market launch and involved close scrutiny of the size and shape of the vehicle interior.<\/p>\n\n\n\n
\u201cSpace is always at a premium, particularly in a vehicle the size of the NX,\u201d says Savion Thompson. \u201cHowever, both Lexus and Mark Levinson set a goal to keep the sound system as close to ideal as possible. This called for months of vehicle study, lots of hand-made prototypes, simulations, measurements, and presentations. The team persisted, even stripping the vehicle down to the sheet metal and reworking the factory process to make way for innovation.\u201d<\/p>\n\n\n\n
There is also the quest to find the right balance between performance and efficiency: \u201cAs vehicle manufacturers strive to increase output while using fewer resources, the multimedia system has to respond to the same challenges. Every millimeter of space and gramme of material needs to be negotiated with a clear value-added purpose,\u201d Thompson adds.<\/p>\n\n\n\n
The Pureplay speaker layout in the NX features seven matched 90mm speakers, positioned strategically around the cabin to create an enhanced sound stage. To this are added an internally coupled subwoofer, and 8×9 door woofer, and a brand-new, fully discrete 12-channel amplifier.<\/p>\n\n\n\n
\u201cThe amplifier is the core of our sound,\u201d says Thomson, \u201cwe have been working on it for five years in what has been a true collaboration between our automotive and luxury teams.\u201d<\/p>\n\n\n\n
On Lexus\u2019s part, there is great appreciation for Mark Levinson\u2019s contribution to the quality and appeal of its vehicles: \u201cDuring the past two decades our two companies have evolved side-by-side with our shared values of precision craftsmanship, innovation, and an amazing experience for our customers, \u201cWith each new model, we have been able to deliver a more immersive and rewarding listening experience, thanks to Mark Levinson\u2019s leadership in audio technology and close understanding of our values as a global luxury brand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
World Music Day encourages people around the world to enjoy making and sharing music together. For Lexus, it is an opportunity to celebrate an exclusive and long-running partnership with luxury audio specialist Mark Levinson that has brought great music to millions of Lexus drivers and passengers. Together, Lexus and Mark Levinson (one of many prestige […]<\/p>\n","protected":false},"author":17,"featured_media":34969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-34968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n
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