{"id":35048,"date":"2022-07-14T10:50:00","date_gmt":"2022-07-14T07:50:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=35048"},"modified":"2026-03-28T01:17:13","modified_gmt":"2026-03-27T22:17:13","slug":"roblox-dethrones-fortnite-in-omdias-new-metaverse-games-benchmark","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/roblox-dethrones-fortnite-in-omdias-new-metaverse-games-benchmark\/","title":{"rendered":"Roblox\u00a0dethrones\u00a0Fortnite\u00a0in Omdia\u2019s new Metaverse Games Benchmark"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Roblox<\/em>&nbsp;has risen from second in last year\u2019s Metaverse Games Benchmark to take top spot in 2022<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Roblox<\/em>\u2019s class-leading economy, innovative brand partnerships and host of new live experiences were integral to the victory<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Newly added title&nbsp;<em>Horizon Worlds<\/em>&nbsp;ranks fifth of the seven titles assessed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Benchmark offers a detailed capability assessment of games aspiring to offer a metaverse<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Roblox-dethrones-Fortnite-in-Omdias-new-Metaverse-Games-Benchmark_ssict_1200_846.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Roblox-dethrones-Fortnite-in-Omdias-new-Metaverse-Games-Benchmark_ssict_1200_846-1024x722.webp\" alt=\"Roblox\u00a0dethrones\u00a0Fortnite\u00a0in Omdia\u2019s new Metaverse Games Benchmark_ssict_1200_846\" class=\"wp-image-35050\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Roblox-dethrones-Fortnite-in-Omdias-new-Metaverse-Games-Benchmark_ssict_1200_846-1024x722.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Roblox-dethrones-Fortnite-in-Omdias-new-Metaverse-Games-Benchmark_ssict_1200_846-300x212.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Roblox-dethrones-Fortnite-in-Omdias-new-Metaverse-Games-Benchmark_ssict_1200_846-768x541.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Roblox-dethrones-Fortnite-in-Omdias-new-Metaverse-Games-Benchmark_ssict_1200_846-1080x761.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Roblox-dethrones-Fortnite-in-Omdias-new-Metaverse-Games-Benchmark_ssict_1200_846.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LONDON, 13 July, 2022 \u2013\u00a0<\/strong><em>Roblox<\/em>\u00a0has risen to dethrone\u00a0<em>Fortnite<\/em>\u00a0in the latest edition of\u00a0<a href=\"https:\/\/omdia.tech.informa.com\/OM023647\/Metaverse-Games-Benchmark-2022?utm_source=pr&amp;utm_medium=pressrelease&amp;utm_campaign=metaversebenchmark2022\" target=\"_blank\" rel=\"noreferrer noopener\">Omdia&#8217;s Metaverse Games Benchmark<\/a>, which judges games aspiring to offer a metaverse. Under the five key metrics of the assessment \u2013 Scale, Monetization, Entertainment, Interaction, and Technology \u2013\u00a0<em>Roblox<\/em>\u00a0won in both monetization and interaction, while also coming second for scale. Meta\u2019s VR title\u00a0<em>Horizon Worlds<\/em>, a new addition in the Benchmark, took the technology category en route to a fifth-place finish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is daylight between&nbsp;<em>Roblox<\/em>&nbsp;and the other titles assessed in terms of its monetization options, with both users and brands able to sell on the platform, and many high-profile brand activations since the last assessment \u2013 Nikeland and Gucci Town being just two examples. There has also been heavy investment into producing live experiences from the likes of David Guetta and Charli XCX.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second-place&nbsp;<em>Fortnite<\/em>&nbsp;is the only title to feature in the top-three in all five categories, and once its Unreal Editor becomes available alongside a trailered creator economy, it may yet rise past&nbsp;<em>Roblox<\/em>&nbsp;once again.&nbsp;<em>Fortnite<\/em>&nbsp;has become the go-to location for brand partnerships and cross-media tie-ins for new product launches. Meanwhile, parent company Epic Games\u2019 purchase of Bandcamp was an eyebrow-raising move, and any integration of the music company into&nbsp;<em>Fortnite<\/em>&nbsp;would further enrich the possibilities of a creator marketplace.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Third-placed&nbsp;<em>Minecraft&nbsp;<\/em>has made more moves into the sort of brand partnerships that the likes of&nbsp;<em>Fortnite<\/em>specializes in, while fourth-placed&nbsp;<em>Zepeto<\/em>&nbsp;has played to its own strengths, with events aimed at its healthy Asian userbase.&nbsp;<em>Horizon Worlds<\/em>&nbsp;was only available on the company\u2019s headsets in three markets at the time of writing but has plans for mobile and web versions. Early games within the title have been well-received and it is testing ways for creators to sell but has already partnered with brands including Fender and Mercedes, while its AI prototype of voice-led asset creation is intriguing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Core<\/em>&nbsp;has gained ground since the last iteration of the benchmark, announcing its future availability for iOS, and significantly fleshing out its entertainment offering with initiatives like a virtual music space curated by DJ Deadmau5.&nbsp;<em>Dreams<\/em>&nbsp;may very well not aspire to be a vast metaverse open to all but continues to take first place in the entertainment category, with the quality and range of experiences created by its dedicated community meriting study by all those with aspirations to create or perfect their own metaverse game offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Metaverse Games Benchmark 2022 final ranking<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Metaverse-Games-Benchmark-2022-final-ranking_ssict_509_315.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"315\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Metaverse-Games-Benchmark-2022-final-ranking_ssict_509_315.webp\" alt=\"Metaverse Games Benchmark 2022 final ranking_ssict_509_315\" class=\"wp-image-35049\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Metaverse-Games-Benchmark-2022-final-ranking_ssict_509_315.webp 509w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/07\/Metaverse-Games-Benchmark-2022-final-ranking_ssict_509_315-300x186.webp 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"blob:https:\/\/saudishopper.com.sa\/en\/2d8c09ff-e6f1-4bb3-8d7f-063accac9d8a\" alt=\"image001.png\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: Omdia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe prospect of a single unifying metaverse is clearly many years away, but the collection of metaverses presented by these titles showcase the opportunities available right now \u2013 both for games companies, and for brands wishing to meet consumers inside game worlds. In identifying, categorizing, and ranking games against the critical factors needed to create a metaverse, we aim to help shape thinking about best practice for games companies with similar aspirations and provide a vital tool for brands to understand what current options best fit their own need to find quantifiable digital opportunities,\u201d commented\u00a0<a href=\"https:\/\/omdia.tech.informa.com\/authors\/dom-tait?utm_source=pr&amp;utm_medium=pressrelease&amp;utm_campaign=metaversebenchmark2022\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dom Tait<\/strong>,\u00a0<strong>Research Director of Omdia\u2019s Games practice group<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The emphasis in this benchmark was on metaverse titles that have video games at their core, as well as multiple other entertainment options. The six titles had their performances rated against five key metrics judged integral to the creation of a successful metaverse: scale, monetization, entertainment, interaction, and technology. Each of these was broken down into a further three sub-categories, with rankings produced for each&nbsp;metric and a final total produced.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Roblox&nbsp;has risen from second in last year\u2019s Metaverse Games Benchmark to take top spot in 2022 \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Roblox\u2019s class-leading economy, innovative brand partnerships and host of new live experiences were integral to the victory \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Newly added title&nbsp;Horizon Worlds&nbsp;ranks fifth of the seven titles assessed \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Benchmark offers a detailed capability assessment of games aspiring to offer [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":35050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-35048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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