{"id":35187,"date":"2022-07-19T18:46:58","date_gmt":"2022-07-19T15:46:58","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=35187"},"modified":"2026-03-28T01:19:36","modified_gmt":"2026-03-27T22:19:36","slug":"how-deepfakes-attack-business-and-how-to-combat-them","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/how-deepfakes-attack-business-and-how-to-combat-them\/","title":{"rendered":"How deepfakes attack business and how to combat them"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a>Recently,&nbsp;<\/a><a href=\"https:\/\/www.ic3.gov\/Media\/Y2022\/PSA220628\" target=\"_blank\" rel=\"noreferrer noopener\">the FBI announced<\/a>&nbsp;that more companies have been reporting people applying to jobs using deepfakes. Imposters use video, images, recordings, and stolen identities pretending to be someone else to get a remote IT position. This may sound like a joke, but hiring a deepfake can lead to serious problems when a fake employee gets access to sensitive corporate information and customer data. This may pose a threat to a company\u2019s data security, and in an event of a breach, the company likely won\u2019t have a chance to bring the fraudster to justice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The case mentioned above is not the only way scammers use deepfakes to take advantage of a business. As technology evolves, adversaries can use this new method to cheat biometric tests used by banks and cryptocurrency exchanges to verify users\u2019 identities for money laundering. According to&nbsp;<a href=\"https:\/\/sensity.ai\/reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Sensity<\/a>&nbsp;report, nine of the top 10 Know Your Customer (KYC) vendors were highly vulnerable to deepfake attacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>Deepfakes are also used for spear or targeted phishing. Adversaries can mimic a company\u2019s executives to gain a person\u2019s trust and trick them into turning over sensitive data, money, or access to the organization\u2019s infrastructure. In one case, criminals&nbsp;<\/a><a href=\"https:\/\/www.forbes.com\/sites\/thomasbrewster\/2021\/10\/14\/huge-bank-fraud-uses-deep-fake-voice-tech-to-steal-millions\/\" target=\"_blank\" rel=\"noreferrer noopener\">managed to get $35 million<\/a>&nbsp;forging the voice of a company\u2019s director.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Understanding the danger is half the battle. Educate your employees and let them know about the new fraudulent methods. A high-quality deepfake requires a lot of expertise and effort, while fakes used for scams or&nbsp;<\/em><a href=\"https:\/\/www.youtube.com\/watch?v=JiJKXCkWH3w\" target=\"_blank\" rel=\"noreferrer noopener\">synchronous interaction<\/a><em>&nbsp;during an interview would probably be low-quality<\/em>\u201d \u2013 says Vladislav Tushkanov, lead data scientist at Kaspersky. \u201c<em>Among signs of a deepfake, there are unnatural lip movements, poorly rendered hair, mismatched face shapes, little to no blinking, skin color mismatches, errors in the rendering of clothes, or a hand passing over the face. However, an adversary may intentionally lower the video quality to hide these artifacts. To minimize the chance of hiring a fake employee, break job interviews into several stages involving not only HR managers but also people who will be working with a new employee. This will increase the chances of spotting anything unusual.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technologies are also good helpers in combating deepfakes. A&nbsp;<a href=\"https:\/\/www.kaspersky.com\/small-to-medium-business-security\/cloud\">reliable&nbsp;cybersecurity&nbsp;solution<\/a>&nbsp;will ensure support if a high-quality deepfake convinces an employee to download malicious files or programs or to visit any suspicious links or phishing websites.&nbsp;<a href=\"https:\/\/kfp.kaspersky.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The anti-fraud solution<\/a>&nbsp;that provides user behavioral analysis and financial transaction monitoring may be a good option for companies using KYC, providing an additional layer of protection.&nbsp; &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently,&nbsp;the FBI announced&nbsp;that more companies have been reporting people applying to jobs using deepfakes. Imposters use video, images, recordings, and stolen identities pretending to be someone else to get a remote IT position. This may sound like a joke, but hiring a deepfake can lead to serious problems when a fake employee gets access to [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":35188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":439,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[439],"tags":[],"class_list":["post-35187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>deepfakes in business - Combat attacks | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Deepfakes in business are used to fake job applicants and steal access. 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