{"id":35576,"date":"2022-08-03T17:51:23","date_gmt":"2022-08-03T14:51:23","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=35576"},"modified":"2026-03-28T01:27:25","modified_gmt":"2026-03-27T22:27:25","slug":"new-talkwalker-report-reveals-young-people-on-twitter-are-most-concerned-by-the-cost-of-living","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/new-talkwalker-report-reveals-young-people-on-twitter-are-most-concerned-by-the-cost-of-living\/","title":{"rendered":"New Talkwalker report reveals young people on Twitter are most concerned by the cost of living"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">Talkwalker, in partnership with Twitter, analyzed over 16.2 million cost-of-living conversations, to reveal the impact it is having on global consumers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>People on Twitter aged 25-34, saw the sharpest increase in cost of living conversations, highlighting their increased concerns about the crisis.<\/li><li>Consumers are most anxious about the rising cost of gas and heating.<\/li><li>Many believe long-term saving solutions are prohibited by high initial outlays.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, August 3, 2022 &#8211;&nbsp;<\/strong>Talkwalker, a&nbsp;<a href=\"https:\/\/www.talkwalker.com\/consumer-intelligence-acceleration?utm_medium=referral&amp;utm_source=mea-press-release&amp;utm_term=EN&amp;utm_content=landing-page&amp;utm_campaign=cost-of-living-2022\">leading consumer intelligence platform<\/a>, in partnership with Twitter, announced the launch of its&nbsp;<em>Exploring the Cost of Living Conversation 2022<\/em>&nbsp;report. As a&nbsp;<a href=\"http:\/\/partners.twitter.com\/?utm_medium=referral&amp;utm_source=mea-press-release&amp;utm_term=EN&amp;utm_content=landing-page&amp;utm_campaign=cost-of-living-2022\">Twitter Official Partner<\/a>, Talkwalker was able to analyze over 16 million cost-of-living conversations on Twitter, to understand how this global issue is impacting consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The insights within this report can enable brands to be more empathetic during this time, and allow them to adapt their campaigns and comms strategies to fit today\u2019s consumers\u2019 wants and needs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere\u2019s no escaping the rising cost of living,\u201d said Elena Melnikova, Talkwalker\u2019s CMO. \u201cWith consumers across the globe having their budgets squeezed, and brands facing a challenging sale period. 79% of conversations around the rising costs of essentials are focused on gas, fuel, and rent, leaving less money for food and frivolities. To maintain their appeal, brands need to adjust their strategies to align with consumer concerns and sentiment.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report is based on Twitter data, analyzed through Talkwalker\u2019s Consumer Intelligence Acceleration Platform\u2122. This combination of valuable data and powerful analytics provides additional insights into the ongoing situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTwitter is where the world comes to discuss what\u2019s happening\u201d said Lauren Jenkins, Head of the Twitter Official Partner Program. \u201cAs the cost of living crisis develops, we\u2019ve seen people discuss its implications on Twitter.&nbsp;&nbsp;During this time, it&#8217;s important that brands stay connected to their customers and listen to their needs.&nbsp;&nbsp;Social listening platforms like Talkwalker and social media&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">platforms like Twitter can help brands discover the insights necessary to encourage emphatic brand actions and communications that will resonate with their audiences.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These insights highlight changes in several consumer buying habits:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Consumers are willing to spend more, but only within reason, with many concerned about brands potentially profiteering from the crisis.<\/li><li>Budget cuts are leading people into changing their long-term life decisions, rethinking everything from buying electric vehicles, to how they manage their retirement.<\/li><li>Many consumers are turning to Twitter for help, with new types of communities born, focused on helping those survive the crisis, with money-saving tips and discount codes.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To discover more, you can download the\u00a0<a href=\"https:\/\/www.talkwalker.com\/case-studies\/cost-of-living-report?utm_medium=referral&amp;utm_source=mea-press-release&amp;utm_term=EN&amp;utm_content=landing-page&amp;utm_campaign=cost-of-living-2022\" target=\"_blank\" rel=\"noreferrer noopener\">Exploring the Cost of Living Conversation report here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talkwalker, in partnership with Twitter, analyzed over 16.2 million cost-of-living conversations, to reveal the impact it is having on global consumers. People on Twitter aged 25-34, saw the sharpest increase in cost of living conversations, highlighting their increased concerns about the crisis. Consumers are most anxious about the rising cost of gas and heating. Many [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":35577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24,396],"tags":[],"class_list":["post-35576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cost of living - Young Twitter users most concerned | | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Cost of living concerns surge on Twitter, with 25\u201334-year-olds driving conversations. 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