{"id":36253,"date":"2022-09-01T16:23:45","date_gmt":"2022-09-01T13:23:45","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=36253"},"modified":"2026-03-28T01:39:00","modified_gmt":"2026-03-27T22:39:00","slug":"ajman-bank-to-launch-worlds-first-mastercard-touch-card-driving-inclusion","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/ajman-bank-to-launch-worlds-first-mastercard-touch-card-driving-inclusion\/","title":{"rendered":"Ajman Bank to Launch World\u2019s First Mastercard Touch Card, Driving Inclusion"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Distinctive notches on the Touch Card allow blind and partially sighted people to distinguish the card easily.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Saudi Arabia; 1 September 2022:<\/strong>\u00a0Mastercard and Ajman Bank have strengthened their commitment to inclusion through a new initiative designed to expand access to the digital economy. The world-first\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=XqloeDvSSgg\" target=\"_blank\" rel=\"noreferrer noopener\">Touch Card<\/a>\u00a0is an accessible payment card that will allow blind and partially sighted people to facilitate payments and distinguish between their cards easily.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u201cSpotlight\u201d by Mastercard\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XqloeDvSSgg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There are few effective ways for blind or who have reduced vision to determine whether they&#8217;re holding credit, debit quickly, or prepaid cards, particularly as more cards move to flat designs without embossed names and numbers. Mastercard is addressing this challenge with a simple innovation and has introduced a system of notches on the side of the card to help consumers use the right card correctly.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt Ajman Bank, inclusion is an integral aspect of our corporate culture and social responsibility.\u00a0\u00a0Innovation has the power to change the world for the better. We are delighted to partner with Mastercard to be the first movers to help drive this innovative solution that will help us to respond to everyone\u2019s needs. For visually impaired customers, selecting the right card can very often be a challenging experience. Touch Card lets consumers quickly distinguish which card they are using through the three distinct notches. We\u2019ve always appreciated Mastercard\u2019s vision for thinking of new ways to innovate and do things differently to serve more people,\u201d said\u00a0Mohamed Amiri, Chief Executive Officer of <strong>Ajman Bank.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Moza Al Akraf Al Suwaidi, Undersecretary of the Ministry of Community Development<\/strong>,\u00a0said: \u201cAccessibility is a human right, and this latest initiative by Mastercard will open new possibilities for the inclusion of individuals with visual impairment into the digital economy. Ajman Bank\u2019s collaboration with Mastercard will make daily life easier for many people. It aligns with UAE\u2019s social and community goals to promote an inclusive environment for everyone by tapping into the infinite power and potential of technology to enrich people\u2019s well-being\u00a0regardless of their capabilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<strong>\u201c<\/strong>It is our firm belief that no one should be left behind in our quest for a digital future. Thanks to innovation, we are driving financial inclusion and access to digital services by connecting everyone to the digital economy. The world is being changed for the better by early adopters, and it is our honor to join hands with Ajman Bank to design a rewarding solution that simplifies life for people in the UAE who are blind or partially sighted,\u201d said Khalid Elgibali, Division President, Middle East,<strong> and North Africa, Mastercard.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Touch Card has been designed to work with point-of-sale terminals and ATMs, ensuring they can be deployed at scale &#8211; the credit cards have a squarish notch, debit cards have a rounded notch, and prepaid cards have a triangular notch. As well as blind and partially sighted consumers, anyone in a low-light environment or reaching into a wallet or purse one-handed can benefit from the Touch Card design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ajman Bank Touch Card further offers benefits to suit each cardholder\u2019s unique needs, including cash back benefits of up to 10 percent that can be selected from across four categories: fuel, online spending, groceries, and school fees.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the latest available data, 15% of the global population experience some form of disability, constituting the largest minority group in the world. The\u00a0<a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment#:~:text=Globally%2C%20at%20least%202.2%20billion%20people%20have%20a,and%20blindness%20are%20uncorrected%20refractive%20errors%20and%20cataracts.\" target=\"_blank\" rel=\"noreferrer noopener\">World Health Organization<\/a>\u00a0estimates that, globally, at least 2.2 billion people have sight problems.<strong>\u00a0<\/strong>A recent Mastercard study,\u00a0<a href=\"https:\/\/newsroom.mastercard.com\/mea\/files\/2022\/05\/%E2%80%98Bridging-the-Disability-Gap-An-Opportunity-to-Make-a-Positive-Impact%E2%80%99.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Bridging the Disability Gap: An Opportunity to Make a Positive Impact<\/em><\/a>, revealed that digital inclusion is the pathway to financial inclusion for persons with disabilities. It highlights that there is a clear opportunity for the industry to work collaboratively to make a positive impact on the lives of millions of people around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mastercard\u2019s concept has been vetted and endorsed by The\u00a0<a href=\"https:\/\/www.rnib.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Royal National Institute of Blind People<\/a>\u00a0(RNIB) in the UK and\u00a0<a href=\"https:\/\/visionsvcb.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">VISIONS\/Services for the Blind and Visually <\/a>Impaired\u00a0in the US. The card was co-designed by\u00a0IDEMIA, the global leader in Augmented Identity, providing trusted solutions in the physical and digital space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Distinctive notches on the Touch Card allow blind and partially sighted people to distinguish the card easily. Riyadh, Saudi Arabia; 1 September 2022:\u00a0Mastercard and Ajman Bank have strengthened their commitment to inclusion through a new initiative designed to expand access to the digital economy. The world-first\u00a0Touch Card\u00a0is an accessible payment card that will allow blind [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":36254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-36253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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