{"id":36603,"date":"2022-09-17T15:36:48","date_gmt":"2022-09-17T12:36:48","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=36603"},"modified":"2026-03-28T01:45:40","modified_gmt":"2026-03-27T22:45:40","slug":"95-of-parents-in-ksa-say-that-playing-together-makes-their-family-happier","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/95-of-parents-in-ksa-say-that-playing-together-makes-their-family-happier\/","title":{"rendered":"95% of parents in KSA say that playing together makes their family happier"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><em>LEGO\u00ae Middle East held a first-of-its-kind event unveiling ground-breaking insights from their exclusive 2022 Play Well Study- spotlighting that&nbsp;<\/em><\/strong><em>happier family units are built through play<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Saudi Arabia, 16 September 2022:&nbsp;<\/strong><strong>Striving to&nbsp;<\/strong>inspire and develop the builders of tomorrow through play, LEGO\u00ae Middle East held an exclusive event to unveil key global and regional findings from their 2022 Play Well Study. The event gathered key thought leaders and influencers from across the region, to be part of starting an impactful conversation around the power of play and&nbsp;<strong>the attitudes and behaviours related to it.&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The one-of-a-kind&nbsp;LEGO\u00ae Play Well 2022,&nbsp;a global study on play by the LEGO Group, building on the 2018 and 2020 LEGO Play Well research findings, which presents parent and child perceptions on the benefits of family play, children&#8217;s play preferences, future-oriented skills and learning through play. All findings from the report, unless otherwise referenced, were gathered from a total of&nbsp;<strong>32,781<\/strong>&nbsp;parents, and&nbsp;<strong>24,593&nbsp;<\/strong>children aged 5 -12 through a 20 minute online quantitative survey conducted across 35 markets in early 2022.&nbsp;&nbsp;It<strong>&nbsp;<\/strong>brings out the essence of what play means to children and parents across the globe.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Dubai-Souk-from-LEGO-bricks_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Dubai-Souk-from-LEGO-bricks_ssict_1200_800-1024x683.webp\" alt=\"Dubai Souk from LEGO bricks_ssict_1200_800\" class=\"wp-image-36607\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Dubai-Souk-from-LEGO-bricks_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Dubai-Souk-from-LEGO-bricks_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Dubai-Souk-from-LEGO-bricks_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Dubai-Souk-from-LEGO-bricks_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Dubai-Souk-from-LEGO-bricks_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In its third edition, the study delves into how play has\u00a0evolved, its benefits to individuals and families, the barriers that get in the way and how we can protect it.\u00a0<strong>With valuable insights and statistics brought to life by the parents and children in the Kingdom, the study illustrates vital perspectives that complement the country\u2019s ambitions for Quality of Life, which is part of the KSA Vision 2030 agenda,<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In support of shedding light on the various sections of the report, the event hosted a panel of experts including;<\/strong><strong>&nbsp;<\/strong><strong>Jeroen Beijer, the General Manager of LEGO&nbsp;<\/strong><strong>Middle East and South Africa<\/strong><strong>;&nbsp;<\/strong><strong>Aalia Thobani, Communication and Connection Specialist;&nbsp;<\/strong>and<strong>&nbsp;Dr Hessa Al Suwaidi, Executive Director at UAE&nbsp;<\/strong><strong>Sharjah Child Friendly Office.&nbsp;<\/strong>Each expert contributed their valuable views around the findings of the unique study&nbsp;Commissioned by the&nbsp;<strong>LEGO Group; which contains valuable insights setting a precedent to inspire the generation of tomorrow and&nbsp;<\/strong>laying creative foundations for families to bond and build together.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Importance-of-Play_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Importance-of-Play_ssict_1200_800-1024x683.webp\" alt=\"Importance of Play_ssict_1200_800\" class=\"wp-image-36606\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Importance-of-Play_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Importance-of-Play_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Importance-of-Play_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Importance-of-Play_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/Importance-of-Play_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The study contained ground-breaking\u00a0data and findings from parents and children from\u00a0<strong>KSA,\u00a0<\/strong>with many of the kingdom\u2019s parents agreeing that\u00a0play must be prioritized and protected as it is an\u00a0integral tool in a child\u2019s development.\u00a0<strong>Over 86% of parents in KSA believe play is key in enabling children learn new things\u00a0and that LEGO products help with their children\u2019s development.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The movers and shakers of tomorrow, the children of<strong>&nbsp;KSA<\/strong>, also confirmed their affinity towards LEGO play, as it offers them a fun way to&nbsp;hone ways of thinking, creating and testing new ideas. Over&nbsp;<strong>95% of children say play makes them feel creative and that playing with LEGO\u00ae products is fun.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In alignment with the KSA Quality of Life Program, which endeavours to improve and nurture individuals\u2019 and families\u2019 quality of life; the LEGO\u00ae Play Well Study reveals a<\/strong>&nbsp;large percentage of families in KSA expressed that LEGO play offers them a fun opportunity to create, share, converse and bond together.&nbsp;<strong>95% of children in KSA say that playing with LEGO bricks is a fun activity to do with their parents.&nbsp;&nbsp;<\/strong>Parents\u2019 sentiments were also aligned with their children,<strong>&nbsp;with 95% of parents in KSA saying that playing together makes their family happier<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/LEGO-Mosaic_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/LEGO-Mosaic_ssict_1200_800-1024x683.webp\" alt=\"LEGO Mosaic_ssict_1200_800\" class=\"wp-image-36605\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/LEGO-Mosaic_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/LEGO-Mosaic_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/LEGO-Mosaic_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/LEGO-Mosaic_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/09\/LEGO-Mosaic_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jeroen Beijer, General Manager and Vice President of LEGO Middle East and South Africa\u00a0<\/strong>said:\u00a0<em>\u201c<\/em>Play has always been the cornerstone of humanity, in that it contributes to all facets of life, from exploration and discovery to creating lifelong learning values.\u00a0Play is for everyone as it facilitates the necessary environment to create happier families. Most importantly to KSA, the concept of play sheds light on how such a seemingly small, yet simple experience can cascade to impact people\u2019s overall quality of life.\u201d\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With exceptional insights backed by the Play Well study, parents, educators and key decision-makers in&nbsp;<strong>KSA&nbsp;<\/strong>can begin to encourage conversations around this topic and inspire the movement towards implementing play in everyday life,&nbsp;respectively improving the quality of life of more families in the Kingdom.&nbsp;The Play Well study also conveys impactful insights on themes that revolve around parents\u2019 and children&#8217;s perceptions of the benefits of family play, as well as&nbsp;<strong>digital child safety<\/strong>,&nbsp;<strong>sustainabilit<\/strong>y and&nbsp;<strong>diversity equity and inclusion (DEI)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Family is a central pillar of Saudi Arabian society. It is a Kingdom that possesses a strong ecosystem of supportive institutions that&nbsp;continually strive to implement solutions that invest in the quality of life of its citizens. The valuable local insights from the LEGO Play Well Study provide key pillars of interest across various sectors that can further support the KSA\u2019s national ambitions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this instance, igniting the flame of the power of play by&nbsp;equipping families with the tools, time and space needed to prioritize quality time together and protecting the time dedicated towards playful interactions.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LEGO\u00ae Middle East held a first-of-its-kind event unveiling ground-breaking insights from their exclusive 2022 Play Well Study- spotlighting that&nbsp;happier family units are built through play Riyadh, Saudi Arabia, 16 September 2022:&nbsp;Striving to&nbsp;inspire and develop the builders of tomorrow through play, LEGO\u00ae Middle East held an exclusive event to unveil key global and regional findings from [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":36604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27,396],"tags":[],"class_list":["post-36603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playing together - makes families happier | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Playing together makes families happier, with 95% of parents in KSA saying it boosts family joy. 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