{"id":36854,"date":"2022-09-28T22:11:43","date_gmt":"2022-09-28T19:11:43","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=36854"},"modified":"2026-03-28T01:50:30","modified_gmt":"2026-03-27T22:50:30","slug":"berna-akinci-appointed-as-director-pbu-consumer-for-emerging-markets-at-goodyear","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/berna-akinci-appointed-as-director-pbu-consumer-for-emerging-markets-at-goodyear\/","title":{"rendered":"BERNA AKINCI APPOINTED AS DIRECTOR, PBU CONSUMER FOR EMERGING MARKETS AT GOODYEAR\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ak\u0131nc\u0131 will assume responsibility for&nbsp;<\/strong><strong>driving strategic growth of&nbsp;the&nbsp;Goodyear Consumer tire business in the key market segments.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DUBAI, U.A.E., SEPTEMBER 28<\/strong><strong>, 2022<\/strong>&nbsp;\u2013&nbsp;The Goodyear Tire &amp; Rubber Company has announced the appointment of Berna Ak\u0131nc\u0131 as Director of the Consumer Production Business Unit (PBU) for its emerging markets region, comprising of Middle East &amp; Africa, South Africa and Turkey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With more than fifteen years of experience managing brand marketing, product and pricing strategies across the region, Ak\u0131nc\u0131 joins Goodyear from Bridgestone MEA, where she headed the marketing department.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her role at Goodyear Emerging Markets, Ak\u0131nc\u0131 will assume responsibility for developing the marketing and business strategy along the Connected Business Model, and driving&nbsp;&nbsp;growth through strategic initiatives.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak\u0131nc\u0131 takes over from Marwa Khairallah, who has been promoted to join the leadership team in Goodyear Turkey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak\u0131nc\u0131 said: \u201cI look forward to closely collaborating with the team to ensure that we deliver on the Goodyear promise of quality driven solutions to all our customers, enabling mobility in every corner of our community.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kristian Hoeh, Vice President for Emerging Markets, Goodyear said: \u201cI am pleased to welcome Berna as a key member of the leadership team at Goodyear Emerging Markets. She joins us with a wealth of experience in the tire industry and her understanding of emerging markets will be a great asset as we continue to drive success for our partners, customers and stakeholders across the region.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ak\u0131nc\u0131 will assume responsibility for&nbsp;driving strategic growth of&nbsp;the&nbsp;Goodyear Consumer tire business in the key market segments. DUBAI, U.A.E., SEPTEMBER 28, 2022&nbsp;\u2013&nbsp;The Goodyear Tire &amp; Rubber Company has announced the appointment of Berna Ak\u0131nc\u0131 as Director of the Consumer Production Business Unit (PBU) for its emerging markets region, comprising of Middle East &amp; Africa, South Africa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":36855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-36854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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