{"id":36926,"date":"2022-09-28T08:28:00","date_gmt":"2022-09-28T05:28:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=36926"},"modified":"2026-03-28T01:51:56","modified_gmt":"2026-03-27T22:51:56","slug":"ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/","title":{"rendered":"CKBG Appoints LVMH Veteran Leslie Serrero to Lead Global\u00a0Expansion, Adds $15 Million in New Funding"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200-1024x1024.webp\" alt=\"Leslie Serrero_CKBG_ssict_1200_1200\" class=\"wp-image-36927\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200-1024x1024.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200-300x300.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200-150x150.webp 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200-768x768.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200-1080x1080.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200-440x440.webp 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, UAE, September, 2022:&nbsp;<\/strong>CKBG has appointed luxury brand leader Leslie Serrero as International Managing Director, based in Paris. Serrero joins the CKBG leadership team after 10 years with the executive suite at LVMH, having leadership roles most recently at Fendi and Dior. This announcement coincides with the closure of CKBG\u2019s latest round of financing, securing $15 million in additional funding and on the heels of a strategic minority investment by Spirit of Gallo in CKBG\u2019s flagship brand, and the news that CKBG will be leading commercial operations of Superbird, its line of canned cocktails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Serrero brings more than 25 years of luxury brand leadership experience to the role, including leadership positions within the LVMH Group where she was the SVP of Global Marketing with Christian Dior Couture, and most recently served as the Managing Director of Fendi France and Monaco. In the newly created role of International Managing Director with CKBG, Serrero will oversee international markets, leading brand and commercial strategy, and accelerating the expansion of the entire portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This latest round of funding will fuel CKBG\u2019s rapid international growth, as well as new products slated to launch in the US and abroad in 2023. The group\u2019s innovative approach to one of the fastest growing segments in the spirits industry has landed Komos on shelves nationwide and in 13 countries within its first year of operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are deeply honored to have Leslie join the leadership team,\u201d expressed Richard Betts, Co-Founder and CEO of CKBG. \u201cGiven her global background and talent, we are confident she is the perfect leader to further the growth of the portfolio. The addition of Leslie coupled with this latest round of funding will allow us to continue to craft amazing products that make life more enjoyable, and scale them globally.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI am thrilled to join CKBG at this exciting time and contribute to the group\u2019s continued success and worldwide expansion,\u201d said CKBG International Managing Director Leslie Serrero. \u201cI see tremendous opportunity for CKBG\u2019s portfolio beyond the Americas and look forward to building and executing the strategic approach to do so.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai, UAE, September, 2022:&nbsp;CKBG has appointed luxury brand leader Leslie Serrero as International Managing Director, based in Paris. Serrero joins the CKBG leadership team after 10 years with the executive suite at LVMH, having leadership roles most recently at Fendi and Dior. This announcement coincides with the closure of CKBG\u2019s latest round of financing, securing [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":36927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-36926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CKBG Appoints Leslie Serrero - Global Expansion | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"CKBG Appoints Leslie Serrero to lead global expansion from Paris, adding $15 million in new funding after LVMH veteran\u2019s appointment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CKBG Appoints Leslie Serrero - Global Expansion | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"CKBG Appoints Leslie Serrero to lead global expansion from Paris, adding $15 million in new funding after LVMH veteran\u2019s appointment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T05:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T22:51:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Shima Zamil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shima Zamil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/\"},\"author\":{\"name\":\"Shima Zamil\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/5a970bceb91eeffe523906451aeb35c9\"},\"headline\":\"CKBG Appoints LVMH Veteran Leslie Serrero to Lead Global\u00a0Expansion, Adds $15 Million in New Funding\",\"datePublished\":\"2022-09-28T05:28:00+00:00\",\"dateModified\":\"2026-03-27T22:51:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/\"},\"wordCount\":362,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Leslie-Serrero_CKBG_ssict_1200_1200.webp\",\"articleSection\":[\"Economy &amp; Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/\",\"name\":\"CKBG Appoints Leslie Serrero - Global Expansion | Saudi Shopper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Leslie-Serrero_CKBG_ssict_1200_1200.webp\",\"datePublished\":\"2022-09-28T05:28:00+00:00\",\"dateModified\":\"2026-03-27T22:51:56+00:00\",\"description\":\"CKBG Appoints Leslie Serrero to lead global expansion from Paris, adding $15 million in new funding after LVMH veteran\u2019s appointment.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Leslie-Serrero_CKBG_ssict_1200_1200.webp\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Leslie-Serrero_CKBG_ssict_1200_1200.webp\",\"width\":1200,\"height\":1200,\"caption\":\"Leslie Serrero_CKBG_ssict_1200_1200\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CKBG Appoints LVMH Veteran Leslie Serrero to Lead Global\u00a0Expansion, Adds $15 Million in New Funding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\",\"name\":\"Saudishopper\",\"description\":\"Saudi ICT Shopper News\",\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\",\"name\":\"Saudi ICT News\",\"alternateName\":\"Saudi ICT Shopper News\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SSTrans.png\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SSTrans.png\",\"width\":423,\"height\":165,\"caption\":\"Saudi ICT News\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SaudiShopper\",\"https:\\\/\\\/x.com\\\/ssict\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/5a970bceb91eeffe523906451aeb35c9\",\"name\":\"Shima Zamil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Shima-Safwan-2020-10-18-96x96.jpg\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Shima-Safwan-2020-10-18-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Shima-Safwan-2020-10-18-96x96.jpg\",\"caption\":\"Shima Zamil\"},\"description\":\"Social media Marketing, Creative copywriter, Arabic- English translator, and Community management\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/author\\\/shima\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CKBG Appoints Leslie Serrero - Global Expansion | Saudi Shopper","description":"CKBG Appoints Leslie Serrero to lead global expansion from Paris, adding $15 million in new funding after LVMH veteran\u2019s appointment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/","og_locale":"en_US","og_type":"article","og_title":"CKBG Appoints Leslie Serrero - Global Expansion | Saudi Shopper","og_description":"CKBG Appoints Leslie Serrero to lead global expansion from Paris, adding $15 million in new funding after LVMH veteran\u2019s appointment.","og_url":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/","og_site_name":"Saudishopper","article_publisher":"https:\/\/www.facebook.com\/SaudiShopper","article_published_time":"2022-09-28T05:28:00+00:00","article_modified_time":"2026-03-27T22:51:56+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200.webp","type":"image\/webp"}],"author":"Shima Zamil","twitter_card":"summary_large_image","twitter_creator":"@ssict","twitter_site":"@ssict","twitter_misc":{"Written by":"Shima Zamil","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/#article","isPartOf":{"@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/"},"author":{"name":"Shima Zamil","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/person\/5a970bceb91eeffe523906451aeb35c9"},"headline":"CKBG Appoints LVMH Veteran Leslie Serrero to Lead Global\u00a0Expansion, Adds $15 Million in New Funding","datePublished":"2022-09-28T05:28:00+00:00","dateModified":"2026-03-27T22:51:56+00:00","mainEntityOfPage":{"@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/"},"wordCount":362,"commentCount":0,"publisher":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/#primaryimage"},"thumbnailUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200.webp","articleSection":["Economy &amp; Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/","url":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/","name":"CKBG Appoints Leslie Serrero - Global Expansion | Saudi Shopper","isPartOf":{"@id":"https:\/\/saudishopper.com.sa\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/#primaryimage"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/#primaryimage"},"thumbnailUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200.webp","datePublished":"2022-09-28T05:28:00+00:00","dateModified":"2026-03-27T22:51:56+00:00","description":"CKBG Appoints Leslie Serrero to lead global expansion from Paris, adding $15 million in new funding after LVMH veteran\u2019s appointment.","breadcrumb":{"@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/#primaryimage","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200.webp","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Leslie-Serrero_CKBG_ssict_1200_1200.webp","width":1200,"height":1200,"caption":"Leslie Serrero_CKBG_ssict_1200_1200"},{"@type":"BreadcrumbList","@id":"https:\/\/saudishopper.com.sa\/en\/ckbg-appoints-lvmh-veteran-leslie-serrero-to-lead-global-expansion-adds-15-million-in-new-funding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/saudishopper.com.sa\/en\/"},{"@type":"ListItem","position":2,"name":"CKBG Appoints LVMH Veteran Leslie Serrero to Lead Global\u00a0Expansion, Adds $15 Million in New Funding"}]},{"@type":"WebSite","@id":"https:\/\/saudishopper.com.sa\/en\/#website","url":"https:\/\/saudishopper.com.sa\/en\/","name":"Saudishopper","description":"Saudi ICT Shopper News","publisher":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/saudishopper.com.sa\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/saudishopper.com.sa\/en\/#organization","name":"Saudi ICT News","alternateName":"Saudi ICT Shopper News","url":"https:\/\/saudishopper.com.sa\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/logo\/image\/","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/08\/SSTrans.png","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/08\/SSTrans.png","width":423,"height":165,"caption":"Saudi ICT News"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaudiShopper","https:\/\/x.com\/ssict"]},{"@type":"Person","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/person\/5a970bceb91eeffe523906451aeb35c9","name":"Shima Zamil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Shima-Safwan-2020-10-18-96x96.jpg","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Shima-Safwan-2020-10-18-96x96.jpg","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Shima-Safwan-2020-10-18-96x96.jpg","caption":"Shima Zamil"},"description":"Social media Marketing, Creative copywriter, Arabic- English translator, and Community management","url":"https:\/\/saudishopper.com.sa\/en\/author\/shima\/"}]}},"_links":{"self":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/36926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/comments?post=36926"}],"version-history":[{"count":1,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/36926\/revisions"}],"predecessor-version":[{"id":71058,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/36926\/revisions\/71058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/media\/36927"}],"wp:attachment":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/media?parent=36926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/categories?post=36926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/tags?post=36926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}