{"id":37583,"date":"2022-10-30T13:37:27","date_gmt":"2022-10-30T10:37:27","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=37583"},"modified":"2026-03-28T02:05:14","modified_gmt":"2026-03-27T23:05:14","slug":"pepsico-highlights-key-initiatives-in-saudi-arabia-at-its-annual-gathering-in-line-with-its-winnining-with-pepsico-positive-strategy","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/pepsico-highlights-key-initiatives-in-saudi-arabia-at-its-annual-gathering-in-line-with-its-winnining-with-pepsico-positive-strategy\/","title":{"rendered":"PEPSICO HIGHLIGHTS KEY INITIATIVES IN SAUDI ARABIA AT ITS ANNUAL GATHERING IN LINE WITH ITS WINNINING WITH PEPSICO POSITIVE STRATEGY"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Her Royal Highness Princess Reema Bandar Al Saud speaks to the power of collaboration as the official keynote speaker at the event<\/strong><\/li><li><strong>The event underlines the importance of partnerships to realizing the Kingdom\u2019s potential&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"blob:https:\/\/saudishopper.com.sa\/en\/60bb8d79-25c5-44ba-9f0a-570202b6a402\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Sunday, October 30, 2022\u00a0\u2013<\/strong>\u00a0<a href=\"https:\/\/www.fastcompany.com\/3029166\/most-creative-people-2014\/princess-reema-bint-bandar-al-saud\" target=\"_blank\" rel=\"noreferrer noopener\">Her Royal Highness Princess Reema Bandar Al\u00a0Saud<\/a>, the Saudi Arabian Ambassador to the United States, was the keynote speaker at a special event hosted by PepsiCo \u2014 the world\u2019s leading food and beverage company \u2014 at the King Abdullah Financial District (KAFD) in Riyadh. Attended by senior PepsiCo leadership, a selection of Saudi government officials and industry leaders from across the Kingdom, the event was held in celebration of the company\u2019s achievements in Saudi Arabia for over 65 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delivering a keynote speech at the engagement, Her Royal Highness spotlighted the importance of partnership working to accomplish the Kingdom\u2019s long-term objectives, emphasizing the role of the private sector and business leaders in accelerating change and making a positive impact.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fastcompany.com\/3029166\/most-creative-people-2014\/princess-reema-bint-bandar-al-saud\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Her Royal Highness Princess Reema Bandar Al\u00a0Saud<\/strong><\/a><strong>, the Saudi Arabian Ambassador to the United States, said,\u00a0<\/strong><em>\u201cIt has been five years since His Royal Highness Crown Prince Mohammed bin Salman announced Vision 2030. A roadmap for our future to restructure Saudi Arabia\u2019s economy, diversify from oil dependence, embrace technology and sustainable development and create a society of inclusion dramatically and boldly. PepsiCo has embraced the Kingdom\u2019s goals and shares our commitment for effective transformation. It has joined with us, collaborating, and cooperating to make sure these ambitious goals became reality. In the Kingdom, PepsiCo has been an example of how a company can make a difference and how a business can be a valued member of the community. Vision 2030 has become a success both because of the support and contribution of the nation but also because of the participation of companies like PepsiCo.\u201d\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Underlining PepsiCo\u2019s commitment to the Kingdom as a key partner, the event highlighted several key initiatives by the company.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Eugene-Willemsen-Chief-Executive-Officer-at-PepsiCo-Africa-Middle-East-and-South-Asia_ssict_1200_801.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Eugene-Willemsen-Chief-Executive-Officer-at-PepsiCo-Africa-Middle-East-and-South-Asia_ssict_1200_801-1024x684.webp\" alt=\"Eugene Willemsen, Chief Executive Officer at PepsiCo Africa, Middle East, and South Asia_ssict_1200_801\" class=\"wp-image-37585\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Eugene-Willemsen-Chief-Executive-Officer-at-PepsiCo-Africa-Middle-East-and-South-Asia_ssict_1200_801-1024x684.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Eugene-Willemsen-Chief-Executive-Officer-at-PepsiCo-Africa-Middle-East-and-South-Asia_ssict_1200_801-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Eugene-Willemsen-Chief-Executive-Officer-at-PepsiCo-Africa-Middle-East-and-South-Asia_ssict_1200_801-768x513.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Eugene-Willemsen-Chief-Executive-Officer-at-PepsiCo-Africa-Middle-East-and-South-Asia_ssict_1200_801-1080x721.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Eugene-Willemsen-Chief-Executive-Officer-at-PepsiCo-Africa-Middle-East-and-South-Asia_ssict_1200_801.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Willemsen, Chief Executive Officer at PepsiCo Africa, Middle East, and South Asia said,<\/strong><em>&nbsp;\u201cWe sheds light on our efforts to advance the economy, culture, environment, lifestyles, and livelihoods of the people in Saudi Arabia. We have a six-decade-long legacy in the Kingdom, and our brands have always shared a deep connection with the Saudi people. We are proud to celebrate our progress in the Kingdom and set the course for a more ambitious journey in close partnership with the Saudi government to collectively drive Vision 2030 goals forward through our winning with PepsiCo Positive (pep+) strategy.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most impactful initiatives launched by the company was in partnership with the Ministry of Industry and Mineral Resources and implemented by LNA Academy and Injaz Al-Arab, is the Future is Saudi Initiative. Its main objective is to support small and medium size industrial enterprises, empower women, and equip young people with the technical and professional skills required to succeed in the industrial sector. The initiative has helped to train more than 12,000 Saudis for future employment and empowered over 2,000 women in the industrial sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event also shone a light on the success of&nbsp;<em>Tamakani<\/em>: a platform dedicated to inspiring women across the Kingdom. Set up to increase the number of women in the workplace and empower 1 million women in the country by 2030, the platform was launched and implemented in partnership with the Family Affairs Counsel (FAC), Al Nahda Society, Princess Noura University, Women in Business Committee AmCham, and The Atlantic Council.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/event-was-held-in-celebration-of-the-companys-achievements-in-S_ssict_1200_801.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/event-was-held-in-celebration-of-the-companys-achievements-in-S_ssict_1200_801-1024x684.webp\" alt=\"event was held in celebration of the company\u2019s achievements in S_ssict_1200_801\" class=\"wp-image-37584\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/event-was-held-in-celebration-of-the-companys-achievements-in-S_ssict_1200_801-1024x684.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/event-was-held-in-celebration-of-the-companys-achievements-in-S_ssict_1200_801-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/event-was-held-in-celebration-of-the-companys-achievements-in-S_ssict_1200_801-768x513.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/event-was-held-in-celebration-of-the-companys-achievements-in-S_ssict_1200_801-1080x721.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/event-was-held-in-celebration-of-the-companys-achievements-in-S_ssict_1200_801.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fully geared towards helping women tap into their potential, the platform creates opportunities for and provides guidance to women through mentorship programs and by scaling up innovative initiatives. Charting the stories and amplifying the voices of these women, PepsiCo and FAC partnered to create MOZN podcast. Launched on International Women\u2019s Day 2021, the podcast provided a vehicle for women to discuss the roles they have played in the Kingdom\u2019s growth and development.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, the event outlined PepsiCo\u2019s sustainability strategy, reiterating its dedication to advancing a circular economy and promoting water replenishment through its PepsiCo Positive (pep+) strategy. PepsiCo is working to source crops and ingredients in a way that accelerates regenerative agriculture and strengthens farming communities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Saudi Arabia, through the installation of efficient irrigation technology in the Wadi Dawasir region, PepsiCo is well on its way to replenishing 100% of the water it consumes in Riyadh by 2022. Most recently, the brand signed an agreement with the Saudi Irrigation Organization to introduce best practices in the field of irrigation and help resolve pressing water sustainability challenges.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PepsiCo has also partnered with Diriyah Gate Authority (DGDA) to launch community recycling projects. These will help to collect plastic and increase recycling rates, underscoring the importance of reducing plastic pollution and safeguarding the environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, the company has signed a memorandum of understanding (MoU) with Prince Sultan University (PSU) to inspire students to play an active role in the creation of a thriving circular economy. The MoU is aimed at securing a zero-waste future for the university and wider community, encouraging young people and learners to explore solutions to the challenges of plastic waste through academic research.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, the event laid the groundwork for further collaboration, driving home the importance of partnerships. PepsiCo\u2019s significant agricultural and social footprint aims to create an impactful future, with the initiatives representing the company\u2019s efforts to advance the economy, culture, environment, lifestyles, and livelihoods of Saudi Arabia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her Royal Highness Princess Reema Bandar Al Saud speaks to the power of collaboration as the official keynote speaker at the event The event underlines the importance of partnerships to realizing the Kingdom\u2019s potential&nbsp; Riyadh, Sunday, October 30, 2022\u00a0\u2013\u00a0Her Royal Highness Princess Reema Bandar Al\u00a0Saud, the Saudi Arabian Ambassador to the United States, was the [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":37586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-37583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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