{"id":37632,"date":"2022-10-31T16:07:41","date_gmt":"2022-10-31T13:07:41","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=37632"},"modified":"2026-03-28T02:06:16","modified_gmt":"2026-03-27T23:06:16","slug":"camp-cayenne-hatta-to-celebrate-20-years-of-the-iconic-porsche-suv","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/camp-cayenne-hatta-to-celebrate-20-years-of-the-iconic-porsche-suv\/","title":{"rendered":"\u00a0\u2018Camp Cayenne\u2019 Hatta to celebrate 20 years of the iconic Porsche SUV"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">Porsche\u2019s first sports luxury off-roader to be commemorated at Icons of Porsche Nov 26-27<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai.<\/strong>&nbsp;To mark the 20<sup>th<\/sup>&nbsp;anniversary of the iconic Porsche Cayenne luxury performance SUV, Porsche Middle East has hosted \u2018Camp Cayenne\u2019 in the mountainous Hatta, where guests had the opportunity to&nbsp;experience first-hand different generations of the game-changing off-roader.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe birth of the Cayenne allowed Porsche to grow beyond its range of two-seater sports cars&nbsp;without compromising our sporting or motorsport values,\u201d&nbsp;said&nbsp;Dr Manfred Br\u00e4unl, Chief Executive Officer, Porsche Middle East and Africa FZE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201cSince 2002, it has been a keystone to Porsche\u2019s global success and&nbsp;is one of the best-selling sports luxury SUVs in the Middle East.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Porsche Cayenne burst on to the scene on 25 September 2002 on the eve of the Paris Motor Show.&nbsp;The first-generation model averaged almost 35,000 units per year over its eight years totalling 276,652 sold by the end of 2009.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second-generation Cayenne arrived in 2010&nbsp;and introduced hybrid and plug-in hybrid powertrains, as well as a permanent all-wheel-drive system.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The current and third generation model released in 2017 offers&nbsp;three-chamber air suspension and rear-axle steering inside a new aluminium bodyshell to save weight. In the summer of 2020, the one millionth Cayenne rolled off the production line.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-3_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-3_ssict_1200_800-1024x683.webp\" alt=\"Camp Cayenne - 3_ssict_1200_800\" class=\"wp-image-37635\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-3_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-3_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-3_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-3_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-3_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Camp Cayenne offered guests the opportunity to enjoy driving the sports luxury SUV in an environment that they perhaps have not experienced before, showcasing the adventurous side of Cayenne in a controlled environment with professional instructors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCayenne re-set the parameters for sports-luxury motoring with Porsche setting a trend other luxury and sports car manufacturers would eventually follow,\u201d said Braeunl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt opened Porsche ownership to a completely new clientele and being the first five-door, four-seat Porsche, it paved the way for future models like the Panamera, Macan and Taycan that are as equally desirable today as our 911, Boxster and Cayman sports coupes.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celebrations for the 20<sup>th<\/sup>&nbsp;anniversary of the Porsche Cayenne will continue at&nbsp;Icons of Porsche in the Dubai Design District on November 26-27, where guests will be&nbsp;able to enjoy a passenger ride on a dedicated off-road course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Located on 17,000 square metres at the Dubai Design District, visitors to Icons of Porsche can enjoy a fully immersive passenger experience with the Cayenne on a purpose-built track to sample each generation on and off-road in order to fully appreciate its continuing evolution through the decades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second edition of Icons of Porsche will host an exciting mix of experiences, the biggest display of classic Porsches anywhere in the region, artwork installations from renowned artists, popular F&amp;B vendors and exciting entertainment acts from across the region&nbsp;that\u2019s even bigger than last year\u2019s event.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-1_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-1_ssict_1200_800-1024x683.webp\" alt=\"Camp Cayenne - 1_ssict_1200_800\" class=\"wp-image-37633\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-1_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-1_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-1_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-1_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/10\/Camp-Cayenne-1_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Following&nbsp;an&nbsp;attendance of more than 7,000 visitors and 1,000 Porsche cars to the inaugural festival in 2021, Icons of Porsche will once again offer a meeting point for Porsche enthusiasts, families and a wide variety of international and local communities that are driven by shared passion points such as classic cars, art, music, off-roading and exciting experiences.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Registrations to attend this year\u2019s two-day festival and join in celebrating 20 years of the Porsche Cayenne, are now open to the public free of charge, at\u00a0<a href=\"http:\/\/www.iconsofporsche.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.iconsofporsche.com<\/a>. Be sure to follow and contribute to the #IconsofPorsche hashtag on social media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Porsche\u2019s first sports luxury off-roader to be commemorated at Icons of Porsche Nov 26-27 Dubai.&nbsp;To mark the 20th&nbsp;anniversary of the iconic Porsche Cayenne luxury performance SUV, Porsche Middle East has hosted \u2018Camp Cayenne\u2019 in the mountainous Hatta, where guests had the opportunity to&nbsp;experience first-hand different generations of the game-changing off-roader.&nbsp; \u201cThe birth of the Cayenne [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":37634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-37632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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