How much are travellers willing to pay for airline ancillary services such as seats, bags and food when travelling?\u00a0 New research from global travel technology company, Sabre Corporation (NASDAQ: SABR), has found that travellers would drop a hundred dollar bill to make their travel a little more \u201cabout me\u201d.\u00a0\u00a0 <\/p>\n
Sabre surveyed travellers from 20 countries about what they would spend and why. The results show that 80 percent of travellers purchased air extras on their last trip, spending an average of $62.\u00a0 When asked if they would spend more to personalise their trip, the answer was \u201cyes\u201d \u2013 up to $99 if it improved their travel experience.<\/p>\n
The research was announced at the IATA World Passenger Symposium in Dubai today, as part of a Sabre-hosted industry roundtable on how airlines and hotels can deliver more tailored offers and services to customers.<\/p>\n
Regional differences in ancillary purchases <\/p>\n
The survey also found differences between what people from different regions would spend on extras:<\/p>\n
When asked what they would be most likely to spend money on, the most desired ancillaries were cabin class upgrades, on-board food and beverage and preferred seating and extra leg room \u2013 all at 11 percent.\u00a0 This was followed by inflight Wi-Fi (nine percent) and extra checked baggage (nine percent).\u00a0 The popularity of each ancillary varied between travellers from each region, with North Americans and Europeans choosing preferred seating and extra leg room; Latin Americans opting for on-board Wi-Fi, and Asia Pacific travellers selecting extra checked luggage.\u00a0 For travellers from Africa and the Middle East, on-board food and beverage, and fast track security respectively topped their pick.<\/p>\n
\u201cIt\u2019s clear that while there are regional differences\u00a0 in ancillary preferences, 80 percent of all travellers spend on air extras, representing a significant revenue opportunity for airlines,\u201d said Dino Gelmetti, vice president EMEA, Airline Solutions, Sabre.\u00a0 \u201cAirlines know what their travellers want based on the data they have of past purchases. Yet so much of this data remains unused today.\u00a0 However, by leveraging the latest technology, airlines can unlock this data and show they know their travellers by offering the right products at the right time and tailoring a personalised experience that will improve customer loyalty and generate much needed revenue.\u201d<\/p>\n
Personalisation <\/p>\n
While technology is preferred by most travellers to plan and book travel, human interaction still plays a significant role in some countries. In Latin America, almost half (48 percent) prefer the help of a consultant to plan and book travel, compared to around a third of travellers from other regions \u2013 37 percent in the Middle East, 36 percent in Asia, 35 percent in Africa and North America, and 33 percent in Europe.<\/p>\n
The study also revealed differences in the time it takes travellers around the world to book trips.\u00a0 African travellers were the fastest planners, with 33 percent saying they spent less than a day planning their last trip, compared to just 12 percent of travellers from Asia Pacific.\u00a0 At the other end of the scale, American travellers were the most likely to plan in advance with nine percent taking longer than a month, compared to just three percent of travellers from Africa and the Middle East.<\/p>\n
\u201cBoth airlines and travel agencies have a role to play in providing travellers with a complete booking service that combines the convenience of technology with the power of human interaction,\u201d said Shelly Terry, vice president, product marketing, Travel Network, Sabre.\u00a0 \u201cAirlines can maximise revenue by leveraging the expertise of travel agencies and ensuring their inventories are conveniently available to passengers through both direct and indirect channels, giving people the choice and freedom to book travel the way it suits them.\u201d<\/p>\n
The full report can be read here <\/p>\n
Methodology: An online survey of 1,500 travellers from 20 countries in six regions was fielded in Sept and Oct 2016. Regions were N. America (Canada, United States); Europe (France, Germany, Italy, Poland, United Kingdom); Latin America (Brazil, Mexico, Argentina); Asia Pacific (China, India, Indonesia, South Korea); Africa (Egypt, South Africa, Nigeria); and the Middle East (Turkey, United Arab Emirates, Israel).\u00a0 Respondents qualified if they had travelled by plane within the past two years.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
How much are travellers willing to pay for airline ancillary services such as seats, bags and food when travelling?\u00a0 New research from global travel technology company, Sabre Corporation (NASDAQ: SABR), has found that travellers would drop a hundred dollar bill to make their travel a little more \u201cabout me\u201d.\u00a0\u00a0 Sabre surveyed travellers from 20 countries […]<\/p>\n","protected":false},"author":2,"featured_media":3791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n