{"id":38215,"date":"2022-11-20T11:20:03","date_gmt":"2022-11-20T08:20:03","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=38215"},"modified":"2026-03-28T02:16:43","modified_gmt":"2026-03-27T23:16:43","slug":"hyundai-motor-opens-fifa-museum-with-fifa-world-cupexhibition-and-reveals-record-setting-sculpturethe-greatest-goal","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/hyundai-motor-opens-fifa-museum-with-fifa-world-cupexhibition-and-reveals-record-setting-sculpturethe-greatest-goal\/","title":{"rendered":"<strong>Hyundai Motor Opens FIFA Museum with FIFA World Cup\u2122Exhibition and Reveals Record-setting Sculpture\u2018The Greatest Goal\u2019<\/strong>"},"content":{"rendered":"\n<pre class=\"wp-block-preformatted\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; FIFA Museum presented by Hyundai is part of the company\u2019s FIFA World Cup 2022<sup> <\/sup><sup>TM<\/sup> \u2018Goal of the Century\u2019 campaign <\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u2018Goal of the Century\u2019 aims to encourage football fans around the world to move towards achieving the greatest goal of \u2018A united world for sustainability\u2019<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The company also officially reveals the record-setting recycled steel sculpture \u2018The Greatest Goal\u2019 by contemporary artist and Team Century member Lorenzo Quinn<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DOHA \/ SEOUL, November 17, 2022<\/strong>&nbsp;\u2013 Hyundai Motor Company today opened the FIFA Museum presented by Hyundai at FIFA Fan Festival<sup>TM<\/sup>&nbsp;in Doha, Qatar as part of its FIFA World Cup 2022<sup>TM<\/sup>&nbsp;\u2018Goal of the Century\u2019 campaign. Opening under the theme of \u2018Goals Create History,\u2019 the special exhibition within the FIFA Museum recalls the best moments and goals in FIFA World Cup\u2122 history.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai built the FIFA Museum using the rammed earth construction technique, which allows the exterior of the building to return to nature without generating waste upon decomposition. Hyundai collaborated with UK based Architectural Consulting Group \u2018Grimshaw\u2019 and Germany based Design Agency \u2018Uniplan\u2019 for the construction and exhibition. The interior was finished with recyclable materials, highlighting the \u2018Goal of the Century\u2019 initiative\u2019s commitment to sustainability. The exterior also embodies the combination of goal posts of the football field into one, conveying solidarity and unity toward the \u2018Goal of the Century.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the opening event, the 2022 FIFA World Cup\u2122\u00a0Winner\u2019s Trophy was available only for the special viewing section, while the Jules Rimet Cup\u2122, the original FIFA World Cup\u2122 Trophy between 1930 and 1970, is now on show for the regular viewing section throughout the entire duration of the exhibition. The visitors can also see the iconic \u2018Rainbow of Shirts\u2019 display with the jerseys from all 32 qualified national teams as well as unique showcases dedicated to each FIFA World Cup\u2122 since 1930, including original objects and their stories. Other highlights include screenings of the 8-minute film \u2018The Final\u2019.\u00a0Within the exhibition, Hyundai is displaying Team Century\u2019s signed campaign jerseys, along with signages of each member\u2019s interpretation of his\/her greatest \u2018Goal.\u2019 Hyundai Motor utilizes it as an opportunity to encourage visitors to join as a Team Century Supporter, sharing the vision and mission of the \u2018Goal of the Century\u2019 initiative.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Photo-2-The-Greatest-Goal-Day_ssict_1200_812.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"693\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Photo-2-The-Greatest-Goal-Day_ssict_1200_812-1024x693.webp\" alt=\"[Photo 2] The Greatest Goal (Day)_ssict_1200_812\" class=\"wp-image-38216\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Photo-2-The-Greatest-Goal-Day_ssict_1200_812-1024x693.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Photo-2-The-Greatest-Goal-Day_ssict_1200_812-300x203.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Photo-2-The-Greatest-Goal-Day_ssict_1200_812-768x520.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Photo-2-The-Greatest-Goal-Day_ssict_1200_812-1080x731.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Photo-2-The-Greatest-Goal-Day_ssict_1200_812.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate the occasion, Unsoo Kim, Executive Vice President of Hyundai Motor India, Middle East &amp; Africa Strategic Region, and Jisung Park, a member of Team Century and former Korean national football team captain, joined the museum\u2019s opening together with FIFA Museum Managing Director Marco Fazzone as well as the three official FIFA Museum Ambassadors: Italy\u2019s 2006 FIFA World Cup winner Gianluca Zambrotta, Uruguay\u2019s 2010 FIFA World Cup Golden Ball winner Diego Forland and Switzerland\u2019s goalkeeper legend Pascal Zuberb\u00fchler. \u00a0<br><br>\u201cWe are delighted and very excited to welcome football fans from all around the world in our exhibition in Doha during the FIFA World Cup 2022\u2122 to be able to connect, engage and share the magic of football together\u201d, said Marco Fazzone, Managing Director of the FIFA Museum. \u201cThanks to Hyundai, once again we celebrate football heritage and culture together with the world for the third time in the past four years in the host country during a major World Cup tournament. It will be another big milestone for the FIFA Museum and we can\u00b4t wait to open our doors as part of the FIFA Fan Festival\u2122.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSustainability is another goal Hyundai and FIFA envision together. Through football\u2019s power of unity, we believe our world can come together under the theme of sustainability, to drive changes for a better tomorrow,\u201d&nbsp;said Unsoo Kim, Executive Vice President of Hyundai Motor India, Middle East &amp; Africa Strategic Region<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai also officially revealed \u2018The Greatest Goal\u2019 by the Italian contemporary artist, Lorenzo Quinn. Hyundai joined hands with him to create this monumental work of art inspired by football fans\u2019 shared dream of a united world for sustainability. Lorenzo Quinn himself, Unsoo Kim and J\u00fcrgen Griesbeck, the CEO and Co-Founder of global football charity \u2018Common Goal,\u2019 as well as Team Century Members, including Denmark national team member and surgeon Nadia Nadim, former Oman national football team player Ali Al-Habsi, Jisung Park and Boston Dynamics\u2019 SPOT quadruped robot celebrated the official reveal of the sculpture altogether.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sculpture resembles a giant frame embodied by two hands holding onto each other, symbolizing the \u2018Goal of the Century\u2019 initiative\u2019s mission of creating \u2018A united world for sustainability.\u2019 Measuring 7.7 meters high by 18.25 meters wide, the enormous sculpture is about three times the size of soccer goalposts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quinn made \u2018The Greatest Goal\u2019 sustainably with recycled steel mesh, featuring more than 70,000 weld points. At the sculpture\u2019s core sits a recycled steel globe, dressed in living layers of foliage. Sitting just on the goal line, the globe\u2019s placement represents Hyundai\u2019s commitment to its greatest \u2018goal\u2019 of uniting the world to build a sustainable future. To showcase this vision, members of Team Century as well as Unsoo Kim and J\u00fcrgen Griesbeck together completed the artwork by each adding a layer of foliage to the globe.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was important to both Hyundai and Quinn that FIFA World Cup 2022<sup>TM<\/sup>\u2019s host country play a part in the sculpture\u2019s creation. The sculpture is hand-woven by local Qatari fishermen using traditional crafting techniques, completing the goal with a recycled linen-based net. This process unites old and new sculptural technologies and acts as the perfect metaphor for fostering a united world for sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe may not yet be where we need to be, but in pledging to change we are taking a step closer to scoring the world\u2019s greatest goal of making a difference together,\u201d Quinn said. \u201cThe most important thing in achieving a united world for sustainability is harmony with our environment and everything that surrounds us. Humankind needs to work hand-in-hand to achieve one goal of sustainability, and this narrative is in line with the meaning of this sculpture.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further, a campaign video to mark the finale of the \u2018Goal of the Century\u2019 will be run as an advertisement in between the live matches of FIFA World Cup 2022\u2122. Narrated by Team Century\u2019s captain Steven Gerrard, the video delivers a hopeful message that when we unite as a team towards one goal, we can together achieve a sustainable world. Along with Hyundai\u2019s IONIQ all-electric vehicle lineup, the video also includes Team Century members BTS and SPOT to create a great wave of \u2018Goal of the Century.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai launched the Goal of the Century (GOTC) World Cup campaign with the slogan \u2018A united world for sustainability\u2019 in April with \u2018Team Century,\u2019 a group of ambassadors that will promote various environmental and social sustainability projects throughout 2022. Since then, the company has been carrying out various activities such as holding \u2018Hyundai Goal of the Century Pledge\u2019 event and releasing the World Cup Campaign Song, \u2018Yet to Come (Hyundai Ver.)\u2019 with BTS.&nbsp;Hyundai will also provide 616 fleet vehicles during the FIFA World Cup 2022<sup>TM<\/sup>. Of that fleet, there will be 446 passenger vehicles, with just over half (226 units) being hybrid electric (HEV) and battery electric (BEV) models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about \u2018Goal of the Century,\u2019 \u2018Team Century,\u2019 or Hyundai\u2019s sustainability agenda, please visit&nbsp;<a href=\"https:\/\/www.hyundai.com\/worldwide\/en\/worldcup\/goal-of-the-century\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.hyundai.com\/worldwide\/en\/worldcup\/goal-of-the-century<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; FIFA Museum presented by Hyundai is part of the company\u2019s FIFA World Cup 2022 TM \u2018Goal of the Century\u2019 campaign \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u2018Goal of the Century\u2019 aims to encourage football fans around the world to move towards achieving the greatest goal of \u2018A united world for sustainability\u2019 \u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The company also officially reveals the record-setting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":38217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26,27],"tags":[],"class_list":["post-38215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- 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