{"id":38244,"date":"2022-11-20T18:33:38","date_gmt":"2022-11-20T15:33:38","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=38244"},"modified":"2026-03-28T02:17:14","modified_gmt":"2026-03-27T23:17:14","slug":"first-ever-100-rpet-packaging-during-fifa-world-cup","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/first-ever-100-rpet-packaging-during-fifa-world-cup\/","title":{"rendered":"<strong>First-ever 100% rPET packaging during FIFA World Cup\u2122<\/strong>"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>Coca-Cola Middle East launches locally produced 100% rPET bottles for its range of beverages across all official FIFA World Cup Qatar 2022<\/em><em>\u00e4<\/em><em>&nbsp;sites including stadiums<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Doha, Qatar,&nbsp;<\/strong><strong>20<\/strong><strong>&nbsp;November 2022&nbsp;<\/strong>\u2013 Qatar\u2019s Supreme Committee for Delivery &amp; Legacy (SC) and Coca-Cola Middle East announced the introduction of 100% recycled PET (rPET) bottles for Coca-Cola\u2019s range of beverages across official FIFA World Cup Qatar 2022\u00e4&nbsp;venues, including stadiums and fan zones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aligning with the SC\u2019s key initiatives on responsible plastic recycling, Coca-Cola Middle East\u2019s pilot of 100% rPET bottles marks the first time the packaging will be in circulation at a FIFA World Cup\u2122&nbsp;tournament and serves as Coca-Cola\u2019s debut in locally producing 100% rPET bottles in the region. As part of this pilot initiative, 350ml Coca-Cola, Sprite and Fanta bottles, plus 500ml Arwa water bottles, will be available in 100% rPET packaging.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eng. Bodour Al Meer, the SC\u2019s Sustainability Executive Director, said: \u201cIn addition to our One Tide program, the pilot of Coca-Cola Middle East\u2019s 100% rPET bottles will significantly reduce the impact of single-use plastics and aligns to our concerted efforts to leave a sustainable legacy long after the FIFA World Cup 2022.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Arwa-500ml-100percent-rPET-Qatar-1_ssict_1200_1231.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Arwa-500ml-100percent-rPET-Qatar-1_ssict_1200_1231-998x1024.webp\" alt=\"Arwa 500ml 100percent rPET Qatar (1)_ssict_1200_1231\" class=\"wp-image-38245\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Arwa-500ml-100percent-rPET-Qatar-1_ssict_1200_1231-998x1024.webp 998w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Arwa-500ml-100percent-rPET-Qatar-1_ssict_1200_1231-292x300.webp 292w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Arwa-500ml-100percent-rPET-Qatar-1_ssict_1200_1231-768x788.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Arwa-500ml-100percent-rPET-Qatar-1_ssict_1200_1231-1080x1108.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Arwa-500ml-100percent-rPET-Qatar-1_ssict_1200_1231.webp 1200w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tolga Cebe, Vice President &amp; General Manager Middle East, The Coca-Cola Company, said:<strong>&nbsp;<\/strong>\u201cPiloting the 100% rPET bottles for our Coca-Cola, Sprite and Fanta beverages and Arwa water during the tournament marks a major milestone for our operations in the region. It is an important step towards our global World Without Waste ambition to collect and recycle a bottle or can for every one sold by 2030. For Coca-Cola Middle East, this is part of a journey, and we aim to continue to champion waste collection projects and minimize our impact through local partnerships and initiatives.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the 100% rPET bottles, Coca-Cola Middle East has placed dedicated recycling bins across FIFA World Cup 2022\u2122&nbsp;venues and will educate the 20,000+ volunteers and 1 million+ fans on responsible recycling through its on-ground and on-screen communication, ensuring recyclable plastic waste is placed in the right bins for further repurposing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The SC is also proud to announce that plastic bottles segregated and collected during the tournament will be recycled and converted into rPET bottles in-country, effectively closing the loop and leaving behind a green legacy \u2013 one of the SC\u2019s key objectives. This was greatly supported by Coca-Cola Middle East\u2019s efforts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this initiative and the SC\u2019s One Tide program, Qatar is taking great strides to reduce the amount of plastic waste generated in the country and across the region.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Qatar-Stadium-1_ssict_1200_800.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Qatar-Stadium-1_ssict_1200_800-1024x683.webp\" alt=\"Qatar Stadium 1_ssict_1200_800\" class=\"wp-image-38246\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Qatar-Stadium-1_ssict_1200_800-1024x683.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Qatar-Stadium-1_ssict_1200_800-300x200.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Qatar-Stadium-1_ssict_1200_800-768x512.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Qatar-Stadium-1_ssict_1200_800-1080x720.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2022\/11\/Qatar-Stadium-1_ssict_1200_800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur immediate objective is to raise awareness of this issue and help people in Qatar \u2013 and globally \u2013 reduce their reliance on single-use plastics and encourage sustainable behaviors,\u201d Al Meer added.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup\u2122 since 1978.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doha, Qatar,&nbsp;20&nbsp;November 2022&nbsp;\u2013 Qatar\u2019s Supreme Committee for Delivery &amp; Legacy (SC) and Coca-Cola Middle East announced the introduction of 100% recycled PET (rPET) bottles for Coca-Cola\u2019s range of beverages across official FIFA World Cup Qatar 2022\u00e4&nbsp;venues, including stadiums and fan zones. Aligning with the SC\u2019s key initiatives on responsible plastic recycling, Coca-Cola Middle East\u2019s pilot [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":38247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-38244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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