{"id":38271,"date":"2022-11-21T14:01:17","date_gmt":"2022-11-21T11:01:17","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=38271"},"modified":"2026-03-28T02:17:38","modified_gmt":"2026-03-27T23:17:38","slug":"lays-produces-captivating-first-of-its-kind-football-film-starring-saudi-arabias-finest-football-stars","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/lays-produces-captivating-first-of-its-kind-football-film-starring-saudi-arabias-finest-football-stars\/","title":{"rendered":"<strong>Lay&#8217;s\u00ae produces captivating first-of-its-kind football film starring Saudi Arabia\u2019s finest football stars<\/strong>"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>For the first time ever, Lay\u2019s has brought six of the Kingdom\u2019s biggest football stars together to star in an innovative football film<\/em><\/li>\n\n\n\n<li><em>Film features icons such as Mohammed<\/em>&nbsp;Al-Owais, Salem Al-Dawsari, Ali Al-Asmari, Abdulelah Alamri, Hattan Bahabri, Abdulaziz Al-Bishi<em>.<\/em><\/li>\n\n\n\n<li><em>Special film also features a surprise cameo by the legendary Maged Abdullah<\/em><\/li>\n\n\n\n<li><em>Brand has also joined forces with Anghami to release a football-themed anthem<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh: 21 November, 2022 &#8211;<\/strong>&nbsp;Lay&#8217;s\u00ae \u2014 one of the marquee brands from PepsiCo \u2014 has unveiled an action-packed football film that captures the passion and magic of Saudi football. Brought to life by some of the Kingdom\u2019s most gifted and celebrated stars, the adrenaline-pumping film marks an exciting first for the brand and country.&nbsp;<strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the first time ever, Lay\u2019s has partnered with six of the biggest Saudi football players to produce a one-of-a-kind commercial: a captivating tribute to the fun and pageantry of the beautiful game in Saudi Arabia \u2014 a thrilling film enlivened by a surprise appearance by none other than Maged Abdullah,<a><em>&nbsp;<\/em>referred&nbsp;<\/a>to as the Kingdom\u2019s greatest ever football player.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starring the shot-stopping\u00a0Mohammed Al-Owais; the fleet-footed winger, Salem Al-Dawsari; the skillful wide-man, Ali Al-Asmari; the impressive Centre-back Abdulelah Alamri; Hattan Bahabri \u2014 the technical maestro; and\u00a0Abdulaziz Al-Bishi, the imposing attacker. The commercial invites viewers to embark on an exhilarating journey of football fandom: one that drives home just how fun and entertaining the world\u2019s most popular and beloved game is. The star-studded film is further illuminated by the star power of the legendary Maged Abdullah, who makes a surprise cameo in the commercial, adding more glitz and glamour to the proceedings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For over 65 years, Lay\u2019s knows and understands that snacking is intrinsically tied to the viewing experience and has been committed to bringing joy to sports fans across the Kingdom with their delicious game-day snacks. It\u2019s a snack that transforms a humdrum moment into a lip-smacking joy ride.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paying homage to the game, the commercial has been launched as an experience in and of itself: a film made to entertain and excite fans, transforming the football season and making it all the more memorable that is available to view here (<a href=\"https:\/\/www.youtube.com\/watch?v=NyDRzwaLqa0\">LINK<\/a>).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Lay\u2019s campaign underlines the brand\u2019s commitment to local community sports and celebrating Saudi pride. PepsiCo\u2019s commitment to the Saudi Arabian market has thrived for over six decades. The consumer\u2019s wants have always been a priority, Lay\u2019s has further established this promise, by connecting people regionally through their mutual passion for football.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the new football campaign, Lay\u2019s has also recorded \u2014 and is set to release \u2014 a music track of inspiring football-themed anthems in partnership with Anghami: the popular music streaming platform in the Middle East and North Africa (MENA).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by local chants, the track has been composed and performed to rouse football lovers all across the Kingdom, uplifting their enjoyment of the football season with a timely and tuneful injection of local rhythm and thrills. Fans can listen to the new song on the Anghami platform or by visiting: (<a href=\"https:\/\/play.anghami.com\/song\/1085756575?adj_t=dgl0aa8_64v1dnl&amp;adj_campaign=ios&amp;adj_adgroup=video&amp;adj_creative=17936922\">LINK<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aamer Sheikh, CEO, of PepsiCo \u2013 Middle East, said: \u201cWe are delighted to have joined forces with some of Saudi Arabia\u2019s greatest football stars and Anghami to launch this fantastic campaign. Beloved by many across the Kingdom, region, and the world, the beautiful game is renowned for its unifying power: it\u2019s uncanny ability to bring people and communities together \u2014 not only to have fun and revel in the passion of the sport but to get closer to one another.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He further added, \u201cLay\u2019s is all about bringing joy to the fans and we wanted to provide a way to connect with our Saudi fans over their love of the game \u2013 and love of snacks \u2013 to deliver even more smiles throughout the season.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In line with the football-themed campaign and to elevate the overall experience, Lay\u2019s has also rolled out a commemorative set of limited-edition flavors: Creamy Garlic Sauce, Balsamic Olive Oil, and Honey Mustard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the course of the campaign, each player featured in Lay\u2019s new football film will appear on the packaging of the brand\u2019s collection of special-edition potato chips bags, giving football fans, sports lovers, and people across the Kingdom the chance to enjoy their favorite snack while cheering on their heroes during the football season.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh: 21 November, 2022 &#8211;&nbsp;Lay&#8217;s\u00ae \u2014 one of the marquee brands from PepsiCo \u2014 has unveiled an action-packed football film that captures the passion and magic of Saudi football. Brought to life by some of the Kingdom\u2019s most gifted and celebrated stars, the adrenaline-pumping film marks an exciting first for the brand and country.&nbsp; For [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":38272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-38271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lay&#039;s football film - Saudi stars | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Lay&#039;s football film brings six Saudi football icons together, with a surprise cameo and anthem by Anghami. 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