{"id":38428,"date":"2022-11-29T16:16:45","date_gmt":"2022-11-29T13:16:45","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=38428"},"modified":"2026-03-28T02:20:55","modified_gmt":"2026-03-27T23:20:55","slug":"the-ad-tech-trends-and-2023-incentive-schemes-by-huawei-ads","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/the-ad-tech-trends-and-2023-incentive-schemes-by-huawei-ads\/","title":{"rendered":"The Ad Tech trends and 2023 incentive schemes by HUAWEI Ads\u00a0<\/strong>"},"content":{"rendered":"\n

Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region.\u00a0In 2021, total advertising expenditure in the region equalled $5.07 billion<\/a>.\u00a0For a long time, advertisers have been dependent on consumer preferences and habits to invent creative ways to showcase brands. Hence, now more than ever, it is essential for brands to stay ahead and evolve with the dynamics and core pillars of advertising starting with\u00a0Precision Targeting, to Lookalike Modeling, Private Audiences and Insight Analysis.\u00a0<\/p>\n\n\n\n

Approaching programmatic ads and first-party data in a cookie-less era<\/strong><\/p>\n\n\n\n

Gathering first-party data has become a priority to deliver an enhanced experience to customers through first-party data collections, it is essential for brands to research effective ways to collect, classify, and activate data through a compelling value proposition. The bidding process is optimized in programmatic advertising, and the best users are only paid for. Programmatic ads enables marketers to target audiences at the right time and at the right cost by utilizing data insights and algorithmic technology.<\/p>\n\n\n\n

The enormous user base of Huawei devices and apps is a key selling point, along with Huawei\u2019s Open Advertiser Identifier (OAID), a non-permanent device identifier that can be used to provide users with personalized advertisements while protecting their personal information. It\u2019s also important to note how affordable and cost-effective HUAWEI Ads is, with no fee charged for using the service currently. While the large installed base of Huawei devices and apps is already a compelling proposition, its reach will only grow over time. Huawei\u2019s 1+8+N strategy envisions bringing the HUAWEI Ads offering to the company\u2019s portfolio of smart TVs, tablets, PCs, and Internet of Things devices.<\/p>\n\n\n\n

The biggest tip for HUAWEI Ads users<\/strong><\/p>\n\n\n\n

HUAWEI Ads is a cutting-edge mobile marketing platform that optimizes advertisements to reach over a young, tech-savvy population. <\/p>\n\n\n\n

Huawei guarantees access to a young and expanding audience, making it an appealing proposition for agencies and brands. Advertisers can use app behavior users\u2019 interest to extract insights from a full lifecycle of data across different applications to examine user behaviors with consumers\u2019 consent. This is where Huawei\u2019s Data Management Platform (DMP) comes in to help advertisers continuously improve their ad delivery and targeting while ensuring that the right user sees their ads. HUAWEI Ads provides the OAID and GAID to deliver personalized ads for users while protecting their privacy. OAID is a non-permanent device identifier provided by HUAWEI Ads Kit. <\/p>\n\n\n\n

Latest features for an enhanced experience<\/strong><\/p>\n\n\n\n

Brands can utilize HUAWEI Ads to design creative and seamless campaigns which deploy several digital solutions. These features were introduced into the platform to enable publishers, brands, agencies and tech platforms to benefit from multiple innovative digital advertising solutions. HUAWEI Ads solution offers a variety of benefits that give exclusive marketing advantages such as: integrating online and offline resources, launching online campaigns with e-commerce capabilities. HUAWEI Ads\u2019 also provides e-commerce solutions to the massive user base, such as e-commerce audience precise targeting, dynamic shopping ads, oCPC bidding as well as retargeting to achieve more business success. <\/p>\n\n\n\n

HUAWEI Ads offers interactive ad channels based on the attributes and segmentation of the target audience, from which marketers can take the path of unlimited impressions, clicks, and engagements. Some of the channels available include AppGallery, Programmatic Display, and Search Network, each with sub-categories that can help define success.<\/p>\n\n\n\n

As an example, on the platform\u2019s capabilities, HUAWEI Ads has supported ChicPoint to launch campaigns across the Gulf region (Saudi Arabia, UAE and Kuwait) utilizing a suite of promotional features on AppGallery, including feature cards, top banner cards and rankings. It also promoted them\u00a0offline in Huawei stores to assist advertisers in improving the spread of offers.\u00a0ChicPoint has increased organic downloads by 40%,<\/a>\u00a0increasing monthly revenue by 40%, and lowering app activation costs to less than US$1.<\/p>\n\n\n\n

Incentive schemes to be introduced in 2023 <\/strong><\/p>\n\n\n\n

Moving ahead to 2023, Huawei Ads\u2019 \u201cPartner Shining Program 2023\u201d <\/a>will introduce a bundle of beneficial schemes for marketers: <\/p>\n\n\n\n